Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-K
FOR ANNUAL AND TRANSITION REPORTS PURSUANT TO SECTIONS 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
 
x	ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	
For the fiscal year ended January 31, 2011
 
¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	
For the transition period from              to             
Commission File No. 000-22754

URBAN OUTFITTERS, INC.
(Exact Name of Registrant as Specified in Its Charter)

 
 	 	 	
Pennsylvania	 	23-2003332	
(State or Other Jurisdiction of
Incorporation or Organization)	 	(I.R.S. Employer
Identification No.)	
 	 	
5000 South Broad Street, Philadelphia, PA	 	19112-1495	
(Address of Principal Executive Offices)	 	(Zip Code)	
Registrant’s telephone number, including area code: (215) 454-5500
Securities registered pursuant to Section 12(b) of the Act:

 
 	 	 	
Title of Each Class	 	Name of Exchange on Which Registered	
Common Shares, $.0001 par value	 	The NASDAQ Global Select Market LLC	
Securities registered pursuant to Section 12(g) of the Act: None

Indicate by checkmark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  x    No  ¨
Indicate by checkmark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes  ¨    No  x
Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes   x     No   ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes   x     No   ¨
Indicate by checkmark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   x
Indicate by checkmark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer  x	 	Accelerated filer  ¨	
Non-accelerated filer  ¨ (Do not check if a smaller reporting company)	 	Smaller reporting company  ¨	
Indicate by a checkmark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ¨    No  x
The aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the last business day of the registrant’s most recently completed second fiscal quarter, was $4,243,728,212.
The number of shares outstanding of the registrant’s common stock on March 24, 2011 was 162,255,448.

DOCUMENTS INCORPORATED BY REFERENCE
Certain information required by Items 10, 11, 12, 13 and 14 is incorporated by reference into Part III hereof from portions of the Proxy Statement for the registrant’s 2011 Annual Meeting of Shareholders.

 

Table of Contents
TABLE OF CONTENTS

PART I	  	
 	 	 	
Item 1.	 	Business	  	 	1	  	
 	 	 	
Item 1A.	 	Risk Factors	  	 	12	  	
 	 	 	
Item 1B.	 	Unresolved Staff Comments	  	 	17	  	
 	 	 	
Item 2.	 	Properties	  	 	18	  	
 	 	 	
Item 3.	 	Legal Proceedings	  	 	20	  	
 	 	 	
Item 4.	 	(Removed and Reserved)	  	 	20	  	
 	
PART II	  	
 	 	 	
Item 5.	 	Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities	  	 	21	  	
 	 	 	
Item 6.	 	Selected Financial Data	  	 	24	  	
 	 	 	
Item 7.	 	Management’s Discussion and Analysis of Financial Condition and Results of Operations	  	 	25	  	
 	 	 	
Item 7A.	 	Quantitative and Qualitative Disclosures About Market Risk	  	 	39	  	
 	 	 	
Item 8.	 	Financial Statements and Supplementary Data	  	 	40	  	
 	 	 	
Item 9.	 	Changes in and Disagreements with Accountants on Accounting and Financial Disclosure	  	 	40	  	
 	 	 	
Item 9A.	 	Controls and Procedures	  	 	41	  	
 	 	 	
Item 9B.	 	Other Information	  	 	41	  	
 	
PART III	  	
 	 	 	
Item 10.	 	Directors, Executive Officers and Corporate Governance	  	 	44	  	
 	 	 	
Item 11.	 	Executive Compensation	  	 	47	  	
 	 	 	
Item 12.	 	Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters	  	 	47	  	
 	 	 	
Item 13.	 	Certain Relationships and Related Transactions, and Director Independence	  	 	47	  	
 	 	 	
Item 14.	 	Principal Accountant Fees and Services	  	 	47	  	
 	
PART IV	  	
 	 	 	
Item 15.	 	Exhibits and Financial Statement Schedules	  	 	48	  	
 	 	 	
 	 	Signatures	  	 	51	  	
 	 	
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS	  	 	F-1	  	

Table of Contents
This filing with the United States Securities and Exchange Commission (“SEC”) is being made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Certain matters contained in this filing may constitute forward-looking statements. When used in this Form 10-K, the words “project,” “believe,” “plan,” “anticipate,” “expect” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Any one, or all, of the following factors could cause actual financial results to differ materially from those financial results mentioned in the forward-looking statements: the difficulty in predicting and responding to shifts in fashion trends, changes in the level of competitive pricing and promotional activity and other industry factors, overall economic and market conditions and the resultant impact on consumer spending patterns, lowered levels of consumer confidence and higher levels of unemployment, and continuation of lowered levels of consumer spending resulting from the continuing worldwide economic downturn, any effects of terrorist acts or war, availability of suitable retail space for expansion, timing of store openings, seasonal fluctuations in gross sales, the departure of one or more key senior managers, import risks, including potential disruptions and changes in duties, tariffs and quotas, the closing of any of our distribution centers, our ability to protect our intellectual property rights, risks associated with internet sales, response to new store concepts, potential difficulty liquidating certain marketable security investments and other risks identified in our filings with the SEC, including those set forth in item 1A of this Form 10-K. We disclaim any intent or obligation to update forward-looking statements even if experience or future changes make it clear that actual results may differ materially from any projected results expressed or implied therein.
Unless the context otherwise requires, all references to “Urban Outfitters,” the “Company,” “we,” “us,” “our” or “our company” refer to Urban Outfitters, Inc., together with its subsidiaries.
PART I
Item 1. Business
General
We are a leading lifestyle specialty retail company that operates under the Urban Outfitters, Anthropologie, Free People, Terrain, Leifsdottir and BHLDN brands. We also operate a wholesale segment under the Free People and Leifsdottir brands. We have over 40 years of experience creating and managing retail stores that offer highly differentiated collections of fashion apparel, accessories and home goods in inviting and dynamic store settings. Our core strategy is to provide unified store environments that establish emotional bonds with the customer. In addition to our retail stores, we offer our products and market our brands directly to the consumer through our e-commerce web sites,  www.urbanoutfitters.com ,  www.anthropologie.com, www.freepeople.com ,  www.urbanoutfitters.co.uk ,  www.urbanoutfitters.de ,  www.urbanoutfitters.fr, www.anthropologie.eu, www.leifsdottir.com , www.shopterrain.com  and  www.bhldn.com  and also through our Urban Outfitters, Anthropologie and Free People catalogs. We have achieved compounded annual sales growth of approximately 16% over the past five years, with sales of approximately $2.3 billion in fiscal 2011.
We opened our first store in 1970 near the University of Pennsylvania campus in Philadelphia. We were incorporated in Pennsylvania in 1976, and opened our second store in Harvard Square, Cambridge, Massachusetts in 1980. The first Anthropologie store opened in a suburb of Philadelphia in October 1992. We started doing business in Europe in June 1998, with our first European store
 
1

Table of Contents
located in London. We opened our first Free People store in the Garden State Plaza Mall in Paramus, New Jersey in November 2002. We opened our first Terrain garden center in Glen Mills, Pennsylvania in April 2008. We opened our first European Anthropologie store in London in October 2009. In February 2011, we launched BHLDN, a sophisticated and inspired retail brand with a primary focus on all bridal event offerings.
In 1984 we established the Free People wholesale division to develop, in conjunction with Urban Outfitters, private label apparel lines of young women’s casual wear that could be effectively sold at attractive prices in Urban Outfitters stores. In 2009, we launched Leifsdottir, a sophisticated wholesale brand.
Our fiscal year ends on January 31. All references in this discussion to our fiscal years refer to the fiscal years ended on January 31 in those years. For example, our fiscal 2011 ended on January 31, 2011.
Our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports filed with, or furnished to, the SEC pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, are available free of charge on our investor relations web site,  www.urbanoutfittersinc.com , as soon as reasonably practicable after we electronically file such material with, or furnish such material to, the SEC. We will voluntarily provide electronic or paper copies (other than exhibits) of our filings free of charge upon written request. You may also obtain any materials we file with, or furnish to, the SEC on its web site at  www.sec.gov.
Retail Stores
Urban Outfitters. Urban Outfitters targets young adults aged 18 to 28 through its unique merchandise mix and compelling store environment. We have established a reputation with these young adults, who are culturally sophisticated, self-expressive and concerned with acceptance by their peer group. The product offering includes women’s and men’s fashion apparel, footwear and accessories, as well as an eclectic mix of apartment wares and gifts. Apartment wares range from rugs, pillows and shower curtains to books, candles and novelties. Stores average approximately 9,200 square feet of selling space, and typically carry an estimated 45,000 to 50,000 stock keeping units (“SKUs”). Our stores are located in large metropolitan areas, select university communities, specialty centers and enclosed malls. Our stores accommodate our customers’ propensity not only to shop, but also to congregate with their peers. As of January 31, 2011, we operated 176 Urban Outfitters stores in North America and Europe, as well as four web sites and the Urban Outfitters catalog. We plan to open approximately 19 Urban Outfitters stores globally in fiscal 2012. Urban Outfitters’ North American and European store sales accounted for approximately 31.8% and 5.3% of consolidated net sales, respectively, for fiscal 2011.
Anthropologie. Anthropologie tailors its merchandise and inviting store environment to sophisticated and contemporary women aged 28 to 45. Anthropologie’s unique and eclectic product assortment includes women’s casual apparel and accessories, shoes, home furnishings and a diverse array of gifts and decorative items. The home furnishings range from furniture, rugs, lighting and antiques to table top items, bedding and gifts. Stores average approximately 7,300 square feet of selling space, typically carry an estimated 40,000 to 45,000 SKUs and are located in specialty retail centers, upscale street locations and enclosed malls. As of January 31, 2011, we operated 153 Anthropologie stores in North America and Europe, as well as two web sites and the Anthropologie catalog. We plan to open approximately 17 Anthropologie stores globally in fiscal 2012. Anthropologie’s North American and European store sales accounted for approximately 35.1% and 0.8% of consolidated net sales, respectively, for fiscal 2011.
 
2

Table of Contents
Free People. Our Free People retail stores primarily offer Free People branded merchandise targeted to young contemporary women aged 25 to 30. Free People offers a unique merchandise mix of casual women’s apparel, shoes, accessories and gifts. Free People retail stores average approximately 1,400 square feet of selling space, carry up to 18,000 SKUs and are located in enclosed malls, upscale street locations and specialty retail centers. The retail channels of Free People expose both our wholesale accounts and retail customers to the full Free People product assortment and store environment. As of January 31, 2011, we operated 42 Free People stores in the United States, as well as a web site and the Free People catalog. We plan to open approximately 14 new Free People stores in fiscal 2012. Free People retail store sales accounted for approximately 2.3% of our consolidated net sales for fiscal 2011.
Terrain. Terrain is designed to appeal to men and women interested in a creative, sophisticated outdoor living and gardening experience. Terrain creates a compelling shopping environment through its large and free standing site, inspired by the ‘greenhouse.’ Merchandise includes lifestyle home and garden products combined with antiques, live plants, flowers, wellness products and accessories. Our Terrain garden center operates approximately 20,000 square feet of enclosed selling space as well as approximately two acres of outdoor seasonal selling space used for live plants, accessories and outdoor furniture. Terrain also offers a variety of landscape and design service solutions. Terrain also operates a web site. Terrain retail sales accounted for less than 1% of our consolidated net sales for fiscal 2011. We will continue to evaluate locations for future Terrain garden centers in fiscal 2012.
Direct-to-Consumer
Anthropologie offers a direct-to-consumer catalog that markets select merchandise, most of which is also available in our Anthropologie stores. During fiscal 2011, we circulated approximately 17.6 million catalogs and plan to increase circulation to approximately 23.2 million catalogs in fiscal 2012.
Our Anthropologie European customers are offered a direct-to-consumer catalog that markets selected merchandise, most of which is also offered at our Anthropologie stores located in Europe. The catalog was recently launched in September 2010 and we circulated approximately 126,000 catalogs in Europe during fiscal 2011. We plan to circulate approximately 595,000 catalogs in Europe during fiscal 2012. We anticipate the number of catalogs circulated to grow consistent with the anticipated demand from our European Anthropologie customers.
Anthropologie operates a web site, which accepts orders directly from customers. The web site captures the spirit of the store by offering a similar yet broader array of apparel, accessories and household and gift merchandise as found in the stores.
Anthropologie also operates a web site targeting our European customers. The web site was launched in March 2010. The web site captures the spirit of our European stores by offering a similar yet broader selection of merchandise as found in the stores. Fulfillment is currently provided by a third-party distribution center located in the United Kingdom. During the second quarter of fiscal 2012 we anticipate opening self-owned and operated fulfillment and distribution centers in Rushden, England.
 
3

Table of Contents
Urban Outfitters offers a direct-to-consumer catalog offering select merchandise, most of which is also available in our Urban Outfitters stores. During fiscal 2011, we circulated approximately 14.2 million Urban Outfitters catalogs and plan to increase our circulation to approximately 15.4 million catalogs in fiscal 2012.
Our Urban Outfitters European customers are offered a direct-to-consumer catalog that markets selected merchandise, most of which is also offered at our Urban Outfitters stores located in Europe. The catalog was recently launched in November 2010 and we circulated approximately 200,000 catalogs in Europe during fiscal 2011. We plan to circulate approximately 800,000 catalogs in Europe during fiscal 2012. We anticipate the number of catalogs circulated to grow consistent with the anticipated demand from our European Urban Outfitters customers.
Urban Outfitters operates a web site that accepts orders directly from customers. The web site captures the spirit of the store by offering a similar yet broader selection of merchandise as found in the stores.
Urban Outfitters also operates three web sites targeting our European customers. The web sites capture the spirit of our European stores by offering a similar yet broader selection of merchandise as found in the stores. Fulfillment is currently provided by a third-party distribution center located in the United Kingdom. We expect to be operational at our fulfillment and distribution centers in Rushden, England during the second quarter of fiscal 2012.
Free People offers a direct-to-consumer catalog offering select merchandise most of which is also available in our Free People stores. During fiscal 2011, we circulated approximately 7.6 million catalogs and plan to expand circulation to approximately 8.8 million catalogs in fiscal 2012.
Free People operates a web site that accepts orders directly from customers. The web site exposes consumers to the product assortment found at Free People retail stores as well as all of the Free People wholesale offerings.
Terrain operates a web site that accepts orders directly from customers. The web site was launched in September 2009. The web site exposes consumers to a portion of the product assortment found at the Terrain retail store.
Leifsdottir operates a web site that accepts orders directly from consumers. The web site was launched in February 2010. The web site exposes consumers to all product offerings from the Leifsdottir concept.
BHLDN launched its website on February 14, 2011. The website accepts orders directly from customers and exposes consumers to all product offerings from the BHLDN concept. A retail store is planned to open during fiscal 2012.
Increases in our catalog circulation are driven by our evaluation of the response rate to each individual catalog. Based upon that evaluation, we adjust the frequency and circulation of our catalog portfolio as needed. In addition, we evaluate the buying pattern of our direct-to-consumer customers to determine which customers respond to our catalog mailings. We also utilize the services of list rental companies to identify potential customers that will receive future catalogs.
 
4

Table of Contents
We believe that our web sites increase the reputation and recognition of our brands with our target customers and help support the strength of our stores’ operations. We plan on increasing our spending on investments in web marketing in fiscal 2012 for all of our brands. These increases will be based on our daily evaluation of the customer’s response rate to our marketing investments.
Direct-to-consumer sales for all brands combined were approximately 19.1% of consolidated net sales for fiscal 2011.
Wholesale Operations
The Free People wholesale division was established in 1984 to develop, in conjunction with Urban Outfitters, private label apparel lines of young women’s casual wear that could be effectively sold at attractive prices in Urban Outfitters stores. In order to achieve minimum production lots, Free People wholesale began selling to other retailers throughout the United States. During fiscal 2011, Free People’s range of tops, bottoms, sweaters and dresses were sold worldwide through approximately 1,400 better department and specialty stores, including Bloomingdale’s, Nordstrom, Lord & Taylor, Belk, and its own Free People stores. Free People currently sells its merchandise under our  Free People  and other labels. We also distribute our Free People products in certain department stores using a shop-within-shop sales model. We believe that the shop-within-shop model allows for a more complete merchandising of our Free People products and will give us greater freedom in differentiating the presentation of our products and further strengthening of our brand image. We monitor the styles and products that are popular with our wholesale customers to give us insight into current fashion trends, which help us better serve our retail customers. Free People presently maintains wholesale sales and showroom facilities in New York City, Los Angeles and Chicago. Free People wholesale sales accounted for approximately 4.9% of consolidated net sales for fiscal 2011.
In addition to selling its merchandise to specialty retailers, Free People wholesale also shares production sourcing with our retail segment. Free People employs its own senior and creative management staff, but shares business support services with the retail segment.
The Leifsdottir wholesale division was established in fiscal 2009. Leifsdottir designs, develops and markets sophisticated women’s contemporary apparel including dresses, tops, bottoms, as well as shoes and accessories. Leifsdottir is sold through luxury department stores including Bloomingdale’s, Nordstrom, Neiman Marcus and Bergdorf Goodman, select specialty stores and our own Anthropologie stores. We also distribute our Leifsdottir products in certain department stores using a shop-within-shop sales model. We believe that the shop-within-shop model allows for a more complete merchandising of our Leifsdottir products and will give us greater freedom in differentiating the presentation of our products and further strengthening our brand image. Leifsdottir presently maintains a wholesale sales and showroom facility in New York City. Leifsdottir wholesale sales accounted for less than 1% of total consolidated net sales for fiscal 2011.
Store Environment
We create a unified environment in our stores that establishes an emotional bond with the customer. Every element of the environment is tailored to the aesthetic preferences of our target customers. Through creative design, much of the existing retail space is modified to incorporate a mosaic of fixtures, finishes and revealed architectural details. In our stores, merchandise is integrated
 
5

Table of Contents
into a variety of creative vignettes and displays designed to offer our customers an entire look at a distinct lifestyle. This dynamic visual merchandising and display technique provides the connection among the store design, the merchandise and the customer. Essential components of the ambience of each store may include playing music that appeals to our target customers, using unique signage and employing a staff that understands and identifies with the target customer.
Anthropologie considers it important to create an individualized and tailored store shopping experience for each customer. By providing an inviting and pleasant shopping atmosphere and an attentive sales staff, including, in many stores, in-store customer care managers, we strive to create a sense of community in our Anthropologie stores that encourages our target customers to linger and spend time exploring our stores and product offerings. Anthropologie stores are often placed in unique and non-traditional retail locations. A majority of our Anthropologie stores opened during fiscal 2011 were located in specialty retail centers, upscale street locations and enclosed shopping malls. We plan to implement an Anthropologie location expansion strategy in fiscal 2012 similar to our strategy in fiscal 2011.
Our Urban Outfitters stores are often located in unconventional retail spaces, including a former movie theater, a bank and a stock exchange. A majority of our Urban Outfitters stores that opened in fiscal 2011 were located in upscale street locations, specialty retail centers and enclosed shopping malls. We plan to implement an Urban Outfitters location expansion strategy in fiscal 2012 similar to our strategy in fiscal 2011.
Our Free People retail stores opened to date are primarily located in enclosed shopping malls, specialty retail centers and upscale street locations. We plan to implement a Free People location expansion strategy in fiscal 2012 similar to our strategy in fiscal 2011.
Our Terrain garden center is a free-standing location on ten acres of land with street-front view and access. We plan to evaluate future Terrain locations of similar venue type in fiscal 2012.
Buying Operations
Maintaining a constant flow of fashionable merchandise for our retail segment is critically important to the ongoing performance of our stores and direct-to-consumer operations. We maintain our own buying groups that select and develop products to satisfy our target customers and provide us with the appropriate amount and timing of products. Merchandise managers may supervise several buyers and assistant buyers. Our buyers stay in touch with the evolving tastes of their target customers by shopping at major trade markets, attending national and regional trade shows and staying current with mass media influences, including internet, music, video, film, magazines and pop culture.
Merchandise
Our Urban Outfitters stores, web sites and catalogs offer a wide array of eclectic merchandise, including women’s and men’s fashion apparel, footwear and accessories, and apartment wares and gifts. Product offerings in our Anthropologie stores, web site and catalogs include women’s casual apparel and accessories, shoes, as well as home furnishings and an eclectic array of gifts and decorative accessories for the home, garden, bed and bath. Our Free People retail stores, web site and catalog offer a showcase for casual apparel, shoes, accessories and gifts, primarily developed and
 
6

Table of Contents
designed by our Free People wholesale division. Our Terrain garden center offers lifestyle home and garden products combined with antiques, live plants, flowers, wellness products and accessories. Our merchandise is continuously updated to appeal to our target customers’ changing tastes and is supplied by a large number of domestic and foreign vendors, with new shipments of merchandise arriving at our stores almost daily.
The wide breadth of merchandise offered by our retail segment includes national third-party brands, as well as exclusive merchandise developed and designed internally by our brands. This selection allows us to offer fashionable merchandise and to differentiate our product mix from that of traditional department stores, as well as that of other specialty and direct-to-consumer retailers. Merchandise designed and developed by our brands generally yields higher gross profit margins than third-party branded merchandise, and helps to keep our product offerings current and unique.
The ever-changing mix of products available to our customers allows us to adapt our merchandise to prevailing fashion trends, and, together with the inviting atmosphere of our stores, encourages our core customers to visit our stores frequently.
We seek to select price points for our merchandise that are consistent with the spending patterns of our target customers. As such, our stores carry merchandise at a wide range of price points that may vary considerably within product categories.
Store Operations
We have organized our retail store operations by brand into geographic areas or districts, each with a district manager. District managers are responsible for several stores and monitor and supervise individual store managers. Each store manager is responsible for overseeing the daily operations of one of our stores. In addition to a store manager, the staff of a typical Urban Outfitters, Anthropologie and Terrain store includes a visual manager, several department managers and a full and part-time sales and visual staff. The staff of a typical Anthropologie store may also include a customer care manager who helps tailor the shopping experience to the needs of Anthropologie’s target customers. Our Free People retail stores include a store manager, a visual coordinator and full and part-time sales staff. A Terrain garden center may also include merchandise care and maintenance staff.
An essential requirement for the success of our stores is our ability to attract, train and retain talented, highly motivated store managers, visual managers and other key employees. In addition to management training programs for both newly hired and existing employees, we have a number of retention programs that offer qualitative and quantitative performance-based incentives to district-level managers, store-level managers and full-time sales associates.
Marketing and Promotion
We believe we have highly effective marketing tools in our catalogs and websites. We refresh this media as frequently as daily to reflect the most cutting edge changes in fashion and culture. We also believe that highly visible store locations, creative store design, broad merchandise selection and visual presentation are key enticements for customers to enter and explore our stores and buy merchandise. Consequently, we rely on these factors, as well as the brand recognition created by our direct marketing activities, to draw customers into our stores, rather than on traditional forms of
 
7

Table of Contents
advertising such as print, radio and television media. Marketing activities for each of our retail store concepts include special event promotions and a variety of public relations activities designed to create community awareness of our stores and products. We also are increasingly active in the burgeoning arena of social media and blogs. We believe that the traditional method of a one-way communication to customers is no longer enough. We believe that by starting a conversation and interacting directly with our customers, most notably via Facebook and Twitter, we are more effective at understanding and serving their fashion needs. We also believe that our blogs continue this conversation. Not only do we communicate what inspires us; it allows our customers to tell us what inspires them. This fosters our relationships with our customers and encourages them to continue shopping with us.
Suppliers
To serve our target customers and to recognize changes in fashion trends and seasonality, we purchase merchandise from numerous foreign and domestic vendors. To the extent that our vendors are located overseas or rely on overseas sources for a large portion of their merchandise, any event causing a disruption of imports, such as the imposition of import restrictions, financial or political instability in any of the countries in which goods we purchase are manufactured, or trade restrictions in the form of tariffs or quotas, or both, could adversely affect our business. During fiscal 2011, we did business with approximately 3,300 vendors. No single vendor accounted for more than 10.0% of merchandise purchased during that time. While certain of our vendors have limited financial resources and production capabilities, we do not believe that the loss of any one vendor would have a material effect on our business.
Company Operations
Distribution. A significant portion of merchandise purchased by our retail businesses is shipped directly to our distribution center in Lancaster County, Pennsylvania, which we own. In fiscal 2010 we completed construction on an additional 100,000 square feet of distribution space at this facility, bringing it to 291,000 square feet in size. This facility has an advanced computerized materials handling system and is approximately 65 miles from our home offices in Philadelphia.
We lease a 459,000 square foot fulfillment center located in Trenton, South Carolina. Currently, this facility houses the majority of merchandise distributed by our wholesale and direct-to-consumer channels. This building significantly expanded our fulfillment capacity and provides us with future opportunities for additional growth as it becomes necessary. This facility also utilizes a state-of-the-art and fully functional tilt tray sorter. The property currently accommodates all direct-to-consumer fulfillment related functions, including inventory warehousing, receiving, customer contact operations and customer shipping.
In fiscal 2008 we executed a long-term lease to utilize a distribution center in Reno, Nevada, effectively relocating, expanding and bringing our west coast distribution service in-house. In March 2009 we executed an amendment to our long-term lease for an additional 39,000 square feet at this distribution center bringing it to 214,500 square feet in size. This facility services our stores in the western United States at a favorable freight cost per unit, and provides faster turnaround from selected vendors.
We plan to purchase land to construct a 468,000 square foot fulfillment center in Reno, Nevada. This center will significantly increase our fulfillment capacity and provide us with opportunities for additional growth.
 
8

Table of Contents
Our European stores and direct-to-consumer channel currently utilizes a third party distribution center in Essex, England. In June 2010 we leased and began construction on a 98,000 square foot distribution center and a 142,000 square foot fulfillment center in Rushden, England. We anticipate transitioning all of our European distribution and fulfillment operations to these facilities during the second quarter of fiscal 2012. Our distribution facility will support our entire European store base and will have a state-of-the-art materials handling system. Our fulfillment facility, which will support our entire European direct-to-consumer channel, will have an advanced cross belt sorter. We believe both of these facilities will support our European growth for the next several years as well as add operational efficiencies when fully operational.
Information Systems. Very early in our growth, we recognized the need for high-quality information in order to manage merchandise planning/buying, inventory management and control functions. We invested in a retail software package that met our processing and reporting requirements. We utilize point-of-sale register systems connected by a digital subscriber line (DSL) network to our home offices. These systems provide for register efficiencies, timely customer checkout and instant back office access to register information, as well as for daily updates of sales, inventory data and price changes. Our direct-to-consumer operations, which include the Anthropologie, Free People and Urban Outfitters catalogs and the Anthropologie, Free People, Urban Outfitters, Leifsdottir, Terrain and BHLDN retail web sites, maintain separate software systems that manage the merchandise and customer information for our in-house customer contact center and fulfillment functions. The Free People and Leifsdottir divisions within our wholesale segment use a separate software system for customer service, order entry and allocations, production planning and inventory management. During fiscal 2007, we successfully completed installation of a wholesale customer service system that provides significantly improved functionality and flexibility to help serve our customers. This system has the capability to handle additional workload related to increased order volume and will better suit us over the long term to meet the wholesale segment’s growth needs. We have contracted with a nationally recognized company to provide disaster-recovery services with respect to our key systems.
During fiscal 2009, we successfully completed a warehousing software system implementation for our wholesale segment at our Trenton, South Carolina fulfillment center. During fiscal 2010 we began implementation of the warehouse software at our Lancaster County, Pennsylvania and Reno, Nevada distribution centers. This implementation will be complete in fiscal 2012. The new software provides significantly improved scalability and functionality aligning with our business growth needs. We believe this upgrade will support our growth needs for the long-term.
During fiscal 2010, we began work on an Order Management System (“OMS”) that will significantly improve our ability to serve both our store and online customers and will provide for substantial improvements in our back office administration as it relates to supply chain, fulfillment and inventory control. Furthermore, it will integrate inventory visibility regardless of the channel in which the merchandise was received or sold. We completed the implementation of the OMS for three of our six brands in fiscal 2011 and expect to convert the remaining three brands in fiscal 2012.
 
9

Table of Contents
During fiscal 2010, we began work on a supply chain management software upgrade that provides us greater visibility into our supply chain process. Additionally, it provides for standardized commercial invoicing that will be automatically matched to the related purchase order. We completed Phase I of this project in fiscal 2011, which included benefits such as a single consistent view of all purchase orders to our vendors regardless of business segment. Phase II is anticipated to be completed during the second quarter of fiscal 2012.
Competition
The specialty retail, direct-to-consumer and the wholesale apparel businesses are each highly competitive. Our retail stores compete on the basis of, among other things, the location of our stores, the breadth, quality, style, and availability of merchandise, the level of customer service offered and merchandise price. Although we feel the eclectic mix of products offered in our retail stores helps differentiate us, it also means that our Urban Outfitters, Anthropologie, Free People and Terrain stores compete against a wide variety of smaller, independent specialty stores, as well as department stores and national specialty chains. Many of our competitors have substantially greater name recognition as well as financial, marketing and other resources. Our Anthropologie and Free People stores also face competition from small boutiques that offer an individualized shopping experience similar to the one we strive to provide to our target customers. In addition, some of our suppliers offer products directly to consumers and certain of our competitors.
Along with certain retail segment factors noted above, other key competitive factors for our direct-to-consumer operations include the success or effectiveness of customer mailing lists, response rates, catalog presentation, merchandise delivery and web site design and availability. Our direct-to-consumer operations compete against numerous catalogs and web sites, which may have a greater volume of circulation and web traffic.
Our Free People and Leifsdottir wholesale businesses compete with numerous wholesale companies based on the quality, fashion and price of our wholesale product offerings. Many of our wholesale business competitors’ products have a wider distribution network. In addition, certain of our wholesale competitors have greater name recognition, financial and other resources.
Trademarks and Service Marks
We are the registered owner in the United States of certain service marks and trademarks, including, but not limited to “Urban Outfitters”, “Anthropologie”, “Free People”, “Leifsdottir”, “Terrain”, “BDG Guaranteed Tough”, “Co-Operative”, “Deletta”, “Ecote”, “Eloise”, “Idra”, “Intimately Free People”, “Odille”, “Urban Renewal” and “Urbn.com”. Each mark is renewable indefinitely, contingent upon continued use at the time of renewal. In addition, we currently have pending registration applications with the U.S. Patent and Trademark Office covering certain other marks. We also own marks that have been registered in foreign countries, and have applications for marks pending in additional foreign countries as well. We regard our marks as important to our business due to their name recognition with our customers. We are not aware of any valid claims of infringement or challenges to our right to use any of our marks in the United States.
 
10

Table of Contents
Employees
As of January 31, 2011, we employed approximately 16,000 people, approximately 40.2% of whom were full-time employees. The number of part-time employees fluctuates depending on seasonal needs. Of our total employees, 2% work in the wholesale segment and the remaining 98% work in our retail segment. None of our employees are covered by a collective bargaining agreement, and we believe that our relations with our employees are excellent.
Financial Information about Operations
We aggregate our operations into two reportable segments, the retail segment and the wholesale segment. See Note 13, “Segment Reporting,” in the notes to our consolidated financial statements for additional information.
Financial Information about Geographical Areas
See Note 13, “Segment Reporting,” in the notes to our consolidated financial statements for information regarding net sales from domestic and foreign operations and long-lived assets.
Seasonality
Our business is subject to seasonal fluctuations. See Item 7: Management’s Discussion and Analysis of Financial Condition and Results of Operations—Seasonality and Quarterly Results for additional information.
 
11

Table of Contents
Item 1A. Risk Factors
Our business segments are sensitive to economic conditions, consumer spending, shifts in fashion and industry and demographic conditions.
We are subject to seasonal variations and face numerous business risk factors. Consumer purchases of discretionary retail items and specialty retail products, including our products, may decline during recessionary periods and also may decline at other times when disposable income is lower. A prolonged economic downturn could have a material adverse impact on our business, financial condition or results of operations. There is a risk that consumer sentiment may decline due to economic and/or geo-political factors, which could negatively impact our financial position and results of operations.
Our performance is subject to worldwide economic conditions and their impact on levels of consumer spending remains uncertain and may remain depressed for the foreseeable future. Some of the factors impacting discretionary consumer spending include general economic conditions, wages and employment, consumer debt, reductions in net worth based on severe market declines, residential real estate and mortgage markets, taxation, fuel and energy prices, interest rates, consumer confidence and other macroeconomic factors. Consumer purchases of discretionary items, including our merchandise, generally decline during recessionary periods and other periods where disposable income is adversely affected. The recent downturn in the economy may continue to affect consumer purchases of our merchandise and adversely impact our results of operations and continued growth. The economic conditions may also affect the number of specialty retail businesses and their ability to purchase merchandise from our wholesale segment. It is difficult to predict how long the current uncertain economic, capital and credit market conditions will continue and what impact they will have on our business.
We rely heavily on our ability to identify changes in fashion.
Customer tastes and fashion trends are volatile and can change rapidly. Our success depends in part on our ability to effectively predict and respond to changing fashion tastes and consumer demands, and to translate market trends into appropriate, saleable product offerings. Our inability to effectively determine these changes may lead to higher seasonal inventory levels and a future need to increase markdowns to liquidate our inventory. Compared to our retail segment, our wholesale segment is more sensitive to changes in fashion trends because of longer lead times in the manufacture and sale of its apparel. Our fashion decisions constitute a material risk and may have an adverse effect on our financial condition and results of operations.
We may not be successful in expanding our business and opening new retail stores.
Our growth strategy depends on our ability to open and operate new retail stores on a profitable basis. Our operating complexity will increase as our store base grows, and we may face challenges in managing our future growth. Such growth will require that we continue to expand and improve our operating capabilities, and expand, train and manage our employee base. We may be unable to hire and train a sufficient number of qualified personnel or successfully manage our growth. Our expansion prospects also depend on a number of other factors, many of which are beyond our control, including, among other things, competition, the availability of financing for capital expenditures and working capital requirements, the availability of suitable sites for new store locations on acceptable lease terms,
 
12

Table of Contents
and the availability of inventory. There can be no assurance that we will be able to achieve our store expansion goals, nor can there be any assurance that our newly opened stores will achieve revenue or profitability levels comparable to those of our existing stores in the time periods estimated by us, or at all. If our stores fail to achieve, or are unable to sustain, acceptable revenue and profitability levels, we may incur significant costs associated with closing those stores.
Existing and increased competition in the specialty retail, direct-to-consumer and wholesale apparel businesses may reduce our net revenues, profits and market share.
The specialty retail segment and the wholesale apparel businesses are each highly competitive. Our retail stores compete on the basis of, among other things, the location of our stores, the breadth, quality, style, and availability of merchandise, the level of customer service offered and merchandise price. Our Anthropologie and Free People stores also face competition from small boutiques that offer an individualized shopping experience similar to the one we strive to provide to our target customers. In addition, some of our suppliers offer products directly to consumers and certain of our competitors. Our Free People and Leifsdottir wholesale businesses compete with numerous wholesale companies based on the quality, fashion and price of our wholesale product offerings, many of whose products have wider distribution than ours. Many of our competitors have substantially greater name recognition as well as financial, marketing and other resources. We cannot assure you that we will continue to be able to compete successfully against existing or future competitors. Due to difficult economic conditions our competitors may force a markdown or promotional sales environment which could hurt our ability to achieve our historical profit margins. Our expansion into markets served by our competitors and entry of new competitors or expansion of existing competitors into our markets could have a material adverse effect on our business, financial condition and results of operations.
We depend on key personnel and may not be able to retain or replace these employees or recruit additional qualified personnel, which would harm our business.
We believe that we have benefited substantially from the leadership and experience of our senior executives, including our Chairman, President and co-founder, Richard A. Hayne, and our Chief Executive Officer, Glen T. Senk. The loss of the services of any of our senior executives could have a material adverse effect on our business and prospects, as we may not be able to find suitable management personnel to replace departing executives on a timely basis. We do not have an employment agreement with Mr. Hayne, Mr. Senk or any of our other key personnel. In addition, as our business expands, we believe that our future success will depend greatly on our continued ability to attract and retain highly skilled and qualified personnel. There is a high level of competition for personnel in the retail industry. Our inability to meet our staffing requirements in the future could impair our ability to increase revenue and could otherwise harm our business.
We could be materially and adversely affected if any of our distribution centers are closed.
We operate four distribution facilities worldwide to support our retail and wholesale business segments in the United States, Western Europe and Canada, and for fulfillment of catalog and web site orders. The merchandise purchased for our United States and Canadian retail operations is shipped directly to our distribution centers in Lancaster County, Pennsylvania and Reno, Nevada while merchandise purchased for our direct-to-consumer and wholesale operations is shipped directly to our fulfillment center in Trenton, South Carolina. The merchandise purchased for our Western Europe
 
13

Table of Contents
retail and direct-to-consumer operations is shipped to Essex, England. We plan to purchase land to construct a 468,000 square foot fulfillment center in Reno, Nevada, in fiscal 2012 that will support our direct-to-consumer channel. If any of our distribution centers were to close for any reason, or we are unable to successfully open the additional distribution facility, the other distribution centers may not be able to support the resulting additional distribution demands. As a result, we could incur significantly higher costs and longer lead times associated with distributing our products to our stores during the time it takes for us to re-open or replace the center.
We rely significantly on foreign sources of production.
We receive a substantial portion of our apparel and other merchandise from foreign sources, both purchased directly in foreign markets and indirectly through domestic vendors with foreign sources. To the extent that our vendors are located overseas or rely on overseas sources for a large portion of their products, any event causing a disruption of imports, including the imposition of import restrictions, war, acts of terrorism and natural disasters could adversely affect our business. If imported goods become difficult or impossible to bring into the United States, and if we cannot obtain such merchandise from other sources at similar costs, our sales and profit margins may be adversely affected. The flow of merchandise from our vendors could also be adversely affected by financial or political instability in any of the countries in which the goods we purchase are manufactured, if the instability affects the production or export of merchandise from those countries. Moreover, in the event of a significant disruption in the supply of the fabrics or raw materials used by our vendors in the manufacture of our products, our vendors may not be able to locate alternative suppliers of materials of comparable quality at an acceptable price, or at all. Trade restrictions in the form of tariffs or quotas, or both, applicable to the products we sell could also affect the importation of those products and could increase the cost and reduce the supply of products available to us. The cost of fuel is a significant component in transportation costs, therefore, increases in the petroleum products can adversely affect our gross margins. In addition, decreases in the value of the U.S. dollar relative to foreign currencies could increase the cost of products we purchase from overseas vendors.
Our operating results fluctuate from period to period.
Our business experiences seasonal fluctuations in net sales and operating income, with a more significant portion of operating income typically realized during the five-month period from August 1 to December 31 of each year (the back-to-school and holiday periods). Any decrease in sales or margins during this period, or in the availability of working capital needed in the months preceding this period, could have a more material adverse effect on our business, financial condition and results of operations than in other periods. Seasonal fluctuations also affect our inventory levels, as we usually order merchandise in advance of peak selling periods and sometimes before new fashion trends are confirmed by customer purchases. We must carry a significant amount of inventory, especially before the back-to-school and holiday selling periods. If we are not successful in selling our inventory during this period, we may be forced to rely on markdowns or promotional sales to dispose of the inventory or we may not be able to sell the inventory at all, which could have a material adverse effect on our business, financial condition and results of operations.
We may be unable to protect our trademarks and other intellectual property rights.
We believe that our trademarks and service marks are important to our success and our competitive position due to their name recognition with our customers. We devote substantial resources to the establishment and protection of our trademarks and service marks on a worldwide
 
14

Table of Contents
basis. We are not aware of any valid claims of infringement or challenges to our right to use any of our trademarks and service marks in the United States. Nevertheless, there can be no assurance that the actions we have taken to establish and protect our trademarks and service marks will be adequate to prevent imitation of our products by others or to prevent others from seeking to block sales of our products as a violation of the trademarks, service marks and intellectual property of others. Also, others may assert rights in, or ownership of, trademarks and other intellectual property of ours and we may not be able to successfully resolve these types of conflicts to our satisfaction. In addition, the laws of certain foreign countries may not protect proprietary rights to the same extent as do the laws of the United States.
War, acts of terrorism, or the threat of either may negatively impact availability of merchandise and/or otherwise adversely impact our business.
In the event of war or acts of terrorism, or if either are threatened, our ability to obtain merchandise available for sale in our stores may be negatively impacted. A substantial portion of our merchandise is imported from other countries, see “ We rely significantly on foreign sources of production”  on page 14. If commercial transportation is curtailed or substantially delayed, our business may be adversely impacted, as we may have difficulty shipping merchandise to our distribution centers and stores, as well as fulfilling catalog and web site orders. In the event of war or acts of terrorism, or the threat of either, we may be required to suspend operations in some or all of our stores, which could have a material adverse impact on our business, financial condition and results of operations.
We may not be successful in introducing additional store concepts.
We may, from time to time, seek to develop and introduce new concepts or brands in addition to our existing Urban Outfitters, Anthropologie, Free People, Leifsdottir, Terrain and BHLDN brands. Our ability to succeed in these new concepts could require significant capital expenditures and management attention. Additionally, any new concept is subject to certain risks, including customer acceptance, competition, product differentiation, challenges relating to economies of scale in merchandise sourcing and the ability to attract and retain qualified personnel, including management and designers. There can be no assurance that we will be able to develop and grow these or any other new concepts to a point where they will become profitable, or generate positive cash flow. If we cannot successfully develop and grow these new concepts, our financial condition and results of operations may be adversely impacted.
We may develop new store concepts through acquisitions and we may not be successful in integrating those acquisitions.
Acquisitions involve numerous risks, including the diversion of our management’s attention from other business concerns, the possibility that current operating and financial systems and controls may be inadequate to deal with our growth and the potential loss of key employees.
We also may encounter difficulties in integrating any businesses we may acquire with our existing operations. The success of these transactions depends on our ability to:
 
 	•	 	successfully merge corporate cultures and operational and financial systems;	
 
 	•	 	realize cost reduction synergies; and	
 
 	•	 	as necessary, retain key management members and technical personnel of acquired companies.	
 
15

Table of Contents
In addition, there may be liabilities that we fail, or are unable, to discover in the course of performing due diligence investigations on any company that we may acquire, or have recently acquired. Also, there may be additional costs relating to acquisitions including, but not limited to, possible purchase price adjustments. Any of our rights to indemnification from sellers to us, even if obtained, may not be enforceable, collectible or sufficient in amount, scope or duration to fully offset the possible liabilities associated with the business or property acquired. Any such liabilities, individually or in the aggregate, could have a material adverse effect on our business and financial condition.
Our internet sales are subject to operational risk.
We sell merchandise over the Internet through our web sites. Our Internet operations are subject to numerous risks, including reliance on third party computer hardware/software, rapid technological change, diversion of sales from our stores, liability for online content, violations of state or federal laws, including those relating to online privacy, credit card fraud, risks related to the failure of the computer systems that operate our websites and their related support systems, including computer viruses, telecommunications failures and electronic break-ins and similar disruptions. If our websites were disrupted for any material length of time for the reasons described above or any other reasons, our sales and profitability may suffer. There is no assurance that our Internet operations will continue to achieve sales and profitability growth.
Manufacturer compliance with our social compliance program requirements.
We have a compliance program that is monitored on an annual basis by our buying offices. Our production facilities are either certified as in compliance with our program, or areas of improvement are identified and corrective follow-up action is taken. All manufacturing facilities are required to follow applicable national labor laws, as well as international compliance standards regarding workplace safety, such as standards that require clean and safe working environments, clearly marked exits and paid overtime. We believe in protecting the safety and working rights of the people who produce the goods sold in our stores and through our wholesale business, while recognizing and respecting cultural and legal differences found throughout the world. We require our outside vendors to register through an online website and agree that they and their suppliers will abide by certain standards and conditions of employment.
Our investments in auction rate securities are subject to risks which may affect the liquidity of these investments and could cause an impairment charge.
Approximately 3.6% of our cash, cash equivalents and marketable securities are invested in “A” or better rated Auction Rate Securities (“ARS”) that represent interests in municipal and student loan related collateralized debt obligations, all of which are guaranteed by either government agencies and/or insured by private insurance agencies up to 97% or greater of par value. Historically, investments in ARS have been highly liquid, however, if an auction for the securities we own fails, the investments may not be readily convertible. Liquidity for ARS is typically provided by an auction process that resets the applicable interest rate at pre-determined intervals, usually 7, 28, 35 or 90 days. The principal associated with failed auctions will not be available until either a successful auction occurs, the bond is called by the issuer, a buyer is found from outside the auction process or the debt obligation reaches its maturity. Our ARS had an amortized cost of $33.3 million and a fair value of
 
16

Table of Contents
$29.5 million as of January 31, 2011. As of January 31, 2011 all of our ARS have failed to liquidate at auction due to lack of market demand. Based on review of credit quality, collateralization, final stated maturity, estimates of the probability of being called or becoming liquid prior to final maturity, redemptions of similar ARS, previous market activity for same investment security, impact due to extended periods of maximum auction rates and valuation models, we have recorded a $3.8 million temporary impairment on our ARS as of January 31, 2011. To date, we have collected all interest receivable on outstanding ARS when due and have not been informed by the issuers that accrued interest payments are currently at risk. We do not have the intent to sell the underlying securities prior to their recovery and we believe it is not likely that we will be required to sell the underlying securities prior to their anticipated recovery of full amortized cost. We cannot assure that further impairment to our ARS will not occur.
Our results can be adversely affected by market disruptions.
Market disruptions due to severe weather conditions, natural disasters, health hazards, terrorist activities, financial crises, political crises or other major events or the prospect of these events can affect consumer spending and confidence levels and adversely affect our results or prospects in affected markets. The receipt of proceeds under any insurance we maintain for these purposes may be delayed or the proceeds may be insufficient to fully offset our losses.
Changes in accounting standards and subjective assumptions, estimates and judgments by management related to complex accounting matters could significantly affect our financial results or financial condition.
Generally accepted accounting principles and related accounting pronouncements, implementation guidelines and interpretations with regard to a wide range of matters that are relevant to our business, such as revenue recognition, asset impairment, impairment of goodwill and other intangible assets, inventories, lease obligations, self-insurance, tax matters and litigation, are highly complex and involve many subjective assumptions, estimates and judgments. Changes in these rules or their interpretation or changes in underlying assumptions, estimates or judgments could significantly change our reported or expected financial performance or financial condition.
We are subject to numerous regulations that could adversely affect our business.
We are subject to customs, child labor, tax, employment, truth-in-advertising and other laws, including consumer protection regulations and zoning and occupancy ordinances that regulate retailers generally and/or govern the importation, promotion and sale of merchandise and the operation of retail stores and distribution centers. Additional legal and regulatory requirements, and the fact that foreign laws occasionally conflict with domestic laws, have increased the complexity of the regulatory environment and the cost of compliance. Although we undertake to monitor changes in these laws, if these laws change without our knowledge, or are violated by importers, designers, manufacturers or distributors, we could experience delays in shipments and receipt of goods or be subject to fines or other penalties under the controlling regulations, any of which could adversely affect our business.
Item 1B. Unresolved Staff Comments
We have no outstanding comments with the staff of the SEC.
 
17

Table of Contents
Item 2. Properties
Since 2006, our home office has been located in several buildings on one campus in the historic core of the Philadelphia, Pennsylvania Navy Yard. The consolidated offices at the Navy yard allow for an efficient operation of our Philadelphia-based offices and will help to support our growth needs for the foreseeable future. In fiscal 2011, we completed a 54,000 square foot expansion of our home office and currently occupy 282,000 square feet. We hold options on several adjacent buildings that are available for at least the next ten years to allow for additional expansion if necessary. The expenditures to expand our Navy Yard facilities in fiscal 2011 were capitalized and are being depreciated based on the useful life of the improvements and fixtures.
Our customer contact center is located in Trenton, South Carolina as part of our 459,000 square foot fulfillment center, and occupies approximately 16,000 square feet. We occupy two offices in Europe including approximately 6,900 square feet of space at 24 Market Place in London and approximately 3,500 square feet of space at 24-26 West Street in London. Our European home offices and our customer contact facility are leased properties with varying lease term expirations through 2016.
We own a 291,000 square foot distribution center in Lancaster County, Pennsylvania. During fiscal 2008 we entered into an operating lease for a distribution facility in Reno, Nevada and amended this lease for additional space in 2009. The facility is approximately 214,500 square feet and is primarily used to support our western United States stores. The term of this lease is set to expire in 2017 with Company options to renew for up to an additional ten years. Our distribution and fulfillment centers support our retail segment, with our Trenton, South Carolina facility also supporting the majority of our merchandise distributed by our wholesale segment.
In fiscal 2011, we entered into operating leases for a distribution and fulfillment center in Rushden, England to support our retail and direct-to-consumer channels in Europe. The distribution center will occupy approximately 98,000 square feet and the fulfillment center will occupy approximately 142,000 square feet.
Improvements in recent years, including those in fiscal 2011 described in Item 7: Management’s Discussion and Analysis—Liquidity and Capital Resources, were necessary to adequately support our growth. We believe we may need to further expand the square footage of our home office and distribution facilities to support our growth over the next several years. For more information on our distribution center properties, see Item 1: Business—Company Operations—Distribution. We believe that our facilities are well maintained and in good operating condition.
 
18

Table of Contents
All of our Urban Outfitters, Anthropologie, Free People and Terrain stores are leased, well maintained and in good operating condition. Our retail stores are typically leased for a term of ten years with renewal options for an additional five to ten years. Total estimated selling square feet for stores open, under lease as of January 31, 2011, by Urban Outfitters, Anthropologie, Free People and Terrain was approximately 1,621,000, 1,124,000, 58,000 and 20,000, respectively. Terrain also utilizes two acres of outdoor space to sell seasonal, live plants, accessories and outdoor furniture. The average store selling square feet is approximately 9,200 for Urban Outfitters, 7,300 for Anthropologie and 1,400 for Free People. Selling square feet can sometimes change due to floor moves, use of staircases, cash register configuration and other factors.
The following table shows the location of each of our existing retail stores, as of January 31, 2011:

  	  	Urban
Outfitters	 	  	Anthropologie	 	  	Free
People	 	  	Terrain	 	  	Total	 	
United States:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Alabama	  	 	1	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	3	  	
Arkansas	  	 	—	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	1	  	
Arizona	  	 	4	  	  	 	4	  	  	 	1	  	  	 	—	  	  	 	9	  	
California	  	 	33	  	  	 	30	  	  	 	12	  	  	 	—	  	  	 	75	  	
Colorado	  	 	3	  	  	 	3	  	  	 	1	  	  	 	—	  	  	 	7	  	
Connecticut	  	 	1	  	  	 	3	  	  	 	1	  	  	 	—	  	  	 	5	  	
Delaware	  	 	1	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	2	  	
Florida	  	 	8	  	  	 	10	  	  	 	—	  	  	 	—	  	  	 	18	  	
Georgia	  	 	4	  	  	 	3	  	  	 	—	  	  	 	—	  	  	 	7	  	
Idaho	  	 	1	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	2	  	
Illinois	  	 	9	  	  	 	8	  	  	 	2	  	  	 	—	  	  	 	19	  	
Indiana	  	 	1	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	2	  	
Kansas	  	 	1	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	1	  	
Louisiana	  	 	2	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	4	  	
Massachusetts	  	 	6	  	  	 	6	  	  	 	3	  	  	 	—	  	  	 	15	  	
Maryland	  	 	1	  	  	 	4	  	  	 	—	  	  	 	—	  	  	 	5	  	
Michigan	  	 	3	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	5	  	
Minnesota	  	 	2	  	  	 	3	  	  	 	—	  	  	 	—	  	  	 	5	  	
Missouri	  	 	2	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	4	  	
Mississippi	  	 	—	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	1	  	
North Carolina	  	 	3	  	  	 	3	  	  	 	—	  	  	 	—	  	  	 	6	  	
Nebraska	  	 	1	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	2	  	
New Jersey	  	 	5	  	  	 	8	  	  	 	2	  	  	 	—	  	  	 	15	  	
New Mexico	  	 	1	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	2	  	
New York	  	 	15	  	  	 	8	  	  	 	5	  	  	 	—	  	  	 	28	  	
Nevada	  	 	2	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	4	  	
Ohio	  	 	3	  	  	 	3	  	  	 	—	  	  	 	—	  	  	 	6	  	
Oklahoma	  	 	—	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	1	  	
Oregon	  	 	2	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	4	  	
Pennsylvania	  	 	5	  	  	 	5	  	  	 	3	  	  	 	1	  	  	 	14	  	
Rhode Island	  	 	1	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	1	  	
South Carolina	  	 	1	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	3	  	
Tennessee	  	 	1	  	  	 	2	  	  	 	1	  	  	 	—	  	  	 	4	  	
Texas	  	 	8	  	  	 	11	  	  	 	5	  	  	 	—	  	  	 	24	  	
Utah	  	 	1	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	2	  	
Virginia	  	 	3	  	  	 	4	  	  	 	2	  	  	 	—	  	  	 	9	  	
Vermont	  	 	1	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	1	  	
Washington	  	 	4	  	  	 	3	  	  	 	4	  	  	 	—	  	  	 	11	  	
Wisconsin	  	 	2	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	4	  	
District of Columbia	  	 	2	  	  	 	1	  	  	 	—	  	  	 	—	  	  	 	3	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total United States	  	 	144	  	  	 	147	  	  	 	42	  	  	 	1	  	  	 	334	  	
 
19

Table of Contents
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
  	  	Urban
Outfitters	 	  	Anthropologie	 	  	Free
People	 	  	Terrain	 	  	Total	 	
Canada:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Alberta	  	 	2	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	4	  	
British Columbia	  	 	1	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	1	  	
Ontario	  	 	4	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	6	  	
Quebec	  	 	3	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	3	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total Canada	  	 	10	  	  	 	4	  	  	 	—	  	  	 	—	  	  	 	14	  	
 	 	 	 	 	 	
Europe:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
United Kingdom	  	 	15	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	17	  	
Denmark	  	 	1	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	1	  	
Sweden	  	 	1	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	1	  	
Ireland	  	 	3	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	3	  	
Belgium	  	 	1	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	1	  	
Germany	  	 	1	  	  	 	—	  	  	 	—	  	  	 	—	  	  	 	1	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total Europe	  	 	22	  	  	 	2	  	  	 	—	  	  	 	—	  	  	 	24	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Global Total	  	 	176	  	  	 	153	  	  	 	42	  	  	 	1	  	  	 	372	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
In addition to the stores listed above, Free People also operates wholesale sales and showroom facilities in New York City, Los Angeles and Chicago that are leased through 2017, 2014 and 2019, respectively. Leifsdottir operates a wholesale sales and showroom facility in New York City that is leased through the year 2014.
Item 3. Legal Proceedings
We are party to various legal proceedings arising from normal business activities. Management believes that the ultimate resolution of these matters will not have a material adverse effect on our financial position, results of operations or cash flows.
Item 4. (Removed and Reserved)
 
20

Table of Contents
PART II
 
Item 5.	Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities	
Our common shares are traded on the NASDAQ Global Select Market under the symbol “URBN.” The following table sets forth, for the periods indicated below, the reported high and low closing sale prices for our common shares as reported on the NASDAQ Global Select Market.
Market Information

 	  	High	 	  	Low	 	
Fiscal 2011	  	 	 	 	  	 	 	 	
Quarter ended April 30, 2010	  	$	40.56	  	  	$	30.83	  	
Quarter ended July 31, 2010	  	$	39.41	  	  	$	31.96	  	
Quarter ended October 31, 2010	  	$	34.97	  	  	$	29.28	  	
Quarter ended January 31, 2011	  	$	38.46	  	  	$	30.31	  	
 	 	 	
Fiscal 2010	  	 	 	 	  	 	 	 	
Quarter ended April 30, 2009	  	$	19.49	  	  	$	14.13	  	
Quarter ended July 31, 2009	  	$	24.04	  	  	$	18.76	  	
Quarter ended October 31, 2009	  	$	33.86	  	  	$	24.43	  	
Quarter ended January 31, 2010	  	$	35.64	  	  	$	30.52	  	
Holders of Record
On March 24, 2011 there were 107 holders of record of our common shares.
Dividend Policy
Our current credit facility includes certain limitations on the payment of cash dividends on our common shares. We have not paid any cash dividends since our initial public offering and do not anticipate paying any cash dividends on our common shares in the foreseeable future.
 
21

Table of Contents
Stock Performance
The following graph and table compares the cumulative total shareholder return on our common shares with the cumulative total return on the Standard and Poor’s 500 Composite Stock Index and the Standard and Poor’s 500 Apparel Retail Index for the period beginning January 31, 2006 and ending January 31, 2011, assuming the reinvestment of any dividends and assuming an initial investment of $100 in each. The comparisons in this table are required by the SEC and are not intended to forecast or be indicative of possible future performance of the common shares or the referenced indices.

*$100 invested on 1/31/06 in stock or index, including reinvestment of dividends.
Fiscal years ending January 31.

 	  	Base
Period
Jan-06	 	  	INDEXED RETURNS
Years Ended	 	 	
Company/Market/Peer Group	  	 	 	  	Jan-07	 	  	Jan-08	 	  	Jan-09	 	  	Jan-10	 	  	Jan-11	 	 	 	 	
Urban Outfitters Inc.	  	$	100.00	  	  	$	89.34	  	  	$	106.19	  	  	$	57.05	  	  	$	115.60	  	  	$	123.84	  	 	 	 	
S&P 500	  	$	100.00	  	  	$	114.51	  	  	$	111.87	  	  	$	68.66	  	  	$	91.41	  	  	$	111.69	  	 	 	 	
S&P 500 Apparel Retail	  	$	100.00	  	  	$	115.06	  	  	$	110.04	  	  	$	56.13	  	  	$	110.98	  	  	$	145.72	  	 	 	 	
 
22

Table of Contents
Equity Compensation Plan Information
The following table shows the status of securities under the Company’s stock incentive plans as of January 31, 2011:

 	  	EQUITY COMPENSATION PLAN	 	
 	  	Number of
Securities to
be Issued Upon
Exercise of
Outstanding
Options, Restricted
Shares,
Warrants and
Rights	 	  	Weighted-
Average Exercise
Price of
Outstanding
Options, Restricted
Shares,
Warrants and
Rights	 	 	No. of Securities
Remaining Available for
Future Issuance Under
Equity Compensation
Plan (Excluding Securities
Referenced in Column (A))	 	
Plan Category	  	(A)	 	  	(B)	 	 	(C)	 	
Equity Compensation Plans Approved by Security Holders (1):	  	 	 	 	  	 	 	 	 	 	 	 	
Securities	  	 	10,253,349	  	  	$	24.31	(2) 	 	 	9,834,300	  	
Equity Compensation Plans Not Approved by Security Holders:	  	 	 	 	  	 	 	 	 	 	 	 	
Securities	  	 	—  	  	  	 	—  	  	 	 	—  	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	
Total	  	 	10,253,349	  	  	$	24.31	  	 	 	9,834,300	  	

(1)	Amounts are subject to adjustment to reflect any stock dividend, stock split, share consideration or similar change in our capitalization.	
(2)	Weighted average exercise price does not take into account performance stock unit awards.	
 
23

Table of Contents
Item 6. Selected Financial Data
The following table sets forth selected consolidated income statement and balance sheet data for the periods indicated. The selected consolidated income statement and balance sheet data for each of the five fiscal years presented below is derived from our consolidated financial statements. The data presented below should be read in conjunction with Item 7: Management’s Discussion and Analysis of Financial Condition and Results of Operations and the Consolidated Financial Statements of the Company and the related notes thereto, which appear elsewhere in this report. The results of operations for past accounting periods are not necessarily indicative of the results to be expected for any future accounting period.

 	 	Fiscal Year Ended January 31,	 	
 	 	2011	 	 	2010	 	 	2009	 	 	2008	 	 	2007	 	
 	 	(in thousands, except share amounts and per share data)	 	
Income Statement Data:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net sales	 	$	2,274,102	  	 	$	1,937,815	  	 	$	1,834,618	  	 	$	1,507,724	  	 	$	1,224,717	  	
Gross profit	 	 	936,620	  	 	 	786,145	  	 	 	713,478	  	 	 	576,772	  	 	 	451,921	  	
Income from operations	 	 	414,203	  	 	 	338,984	  	 	 	299,435	  	 	 	224,945	  	 	 	163,989	  	
Net income	 	 	272,958	  	 	 	219,893	  	 	 	199,364	  	 	 	160,231	  	 	 	116,206	  	
Net income per common share—basic	 	$	1.64	  	 	$	1.31	  	 	$	1.20	  	 	$	0.97	  	 	$	0.71	  	
Weighted average common shares outstanding—basic	 	 	166,896,322	  	 	 	168,053,502	  	 	 	166,793,062	  	 	 	165,305,207	  	 	 	164,679,786	  	
Net income per common share—diluted	 	$	1.60	  	 	$	1.28	  	 	$	1.17	  	 	$	0.94	  	 	$	0.69	  	
Weighted average common shares outstanding—diluted	 	 	170,333,550	  	 	 	171,230,245	  	 	 	170,860,605	  	 	 	169,640,585	  	 	 	168,652,005	  	
 	 	 	 	 	 	
Balance Sheet Data:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Working capital	 	$	592,953	  	 	$	617,664	  	 	$	483,252	  	 	$	266,232	  	 	$	231,087	  	
Total assets	 	 	1,794,321	  	 	 	1,636,093	  	 	 	1,329,009	  	 	 	1,142,791	  	 	 	899,251	  	
Total liabilities	 	 	382,773	  	 	 	339,318	  	 	 	275,234	  	 	 	289,360	  	 	 	223,968	  	
Total shareholders’ equity	 	$	1,411,548	  	 	$	1,296,775	  	 	$	1,053,775	  	 	$	853,431	  	 	$	675,283	  	
 
24

Table of Contents
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Overview
We operate two business segments; a leading lifestyle merchandising retailing segment and a wholesale apparel segment. Our retailing segment consists of our Urban Outfitters, Anthropologie, Free People, Terrain, Leifsdottir and BHLDN brands, whose merchandise is sold directly to our customers through our stores, catalogs, call centers and web sites. Our wholesale apparel segment consists of our Free People wholesale division and our Leifsdottir wholesale division. Free People wholesale designs, develops and markets young women’s contemporary casual apparel. Leifsdottir wholesale designs, develops and markets sophisticated women’s contemporary apparel.
Our comparable retail segment net sales data includes our comparable store and comparable direct-to-consumer channels. A store is included in comparable retail segment net sales data, as presented in this discussion, if it has been open at least one full fiscal year, unless it was materially expanded or remodeled within that year or was not otherwise operating at its full capacity within that year. A direct-to-consumer channel is included in comparable retail segment net sales data, as presented in this discussion, if it has been operational for at least one full fiscal year. Sales from stores and direct-to-consumer channels that do not fall within the definition of a comparable store or channel are considered non-comparable. The effects of foreign currency translation are also considered non-comparable.
Although we have no precise empirical data as it relates to customer traffic or customer conversion rates in our stores, we believe that, based only on our observations, changes in transaction volume, as discussed in our results of operations, may correlate to changes in customer traffic. Transaction volume changes may be caused by a response to our brands’ fashion offerings, our web advertising, circulation of our catalogs and an overall growth in brand recognition as we expand our store base.
Our fiscal year ends on January 31. All references in this discussion to our fiscal years refer to the fiscal years ended on January 31 in those years. For example, our fiscal 2011 ended on January 31, 2011.
Our historical and long-term goal is to achieve a net sales compounded annual growth rate of 20% or better through a combination of opening new stores, growing comparable store sales, continuing the growth of our direct-to-consumer and wholesale operations and introducing new concepts.
Retail Store
As of January 31, 2011, we operated 176 Urban Outfitters stores of which 144 are located in the United States, 10 are located in Canada and 22 are located in Europe. During fiscal 2011, we opened 21 new Urban Outfitters stores, 14 of which are located within the United States, 3 of which are located in Canada and 4 of which are located in Europe. Urban Outfitters targets young adults aged 18 to 28 through a unique merchandise mix and compelling store environment. Urban Outfitters’ product offering includes women’s and men’s fashion apparel, footwear and accessories, as well as an eclectic mix of apartment wares and gifts. We plan to open additional stores over the next several years, some of which may be outside the United States. Urban Outfitters’ North American and European store sales accounted for approximately 31.8% and 5.3% of consolidated net sales, respectively, for fiscal 2011.
 
25

Table of Contents
We operated 153 Anthropologie stores as of January 31, 2011, of which 147 are located in the United States, 4 are located in Canada and 2 are located in Europe. During fiscal 2011 we opened 16 new Anthropologie stores, of which 14 are located within the United States, 1 is located in Canada, and 1 is located in Europe. Anthropologie tailors its merchandise to sophisticated and contemporary women aged 28 to 45. Anthropologie’s product assortment includes women’s casual apparel and accessories, shoes, home furnishings and a diverse array of gifts and decorative items. We plan to open additional stores over the next several years, some of which may be outside the United States. Anthropologie’s North American and European store sales accounted for approximately 35.1% and 0.8% of consolidated net sales, respectively, for fiscal 2011.
We operated 42 Free People stores as of January 31, 2011, all of which are located in the United States. During fiscal 2011 we opened nine new Free People stores and converted one store location to a Free People wholesale showroom. Free People primarily offers private label branded merchandise targeted to young contemporary women aged 25 to 30. Free People provides a unique merchandise mix of casual women’s apparel, shoes, accessories and gifts. We plan to open additional stores over the next several years. Free People’s retail store sales accounted for approximately 2.3% of consolidated net sales for fiscal 2011.
We operated one Terrain garden center as of January 31, 2011, which is located in Glen Mills, Pennsylvania. Terrain is designed to appeal to customers interested in a creative, sophisticated outdoor living and gardening experience. Terrain seeks to create a compelling shopping environment, inspired by the ‘greenhouse.’ The site is large and free standing. Merchandise includes lifestyle home and garden products combined with antiques, live plants, flowers, wellness products and accessories. Terrain also offers a variety of landscape and design services. We are evaluating locations for future Terrain garden centers. Terrain store sales accounted for less than 1.0% of consolidated net sales for fiscal 2011.
For all brands combined, we plan to open approximately 50 to 55 new stores during fiscal 2012, including one BHLDN store and approximately 14 new Free People stores. The remaining new stores will be divided approximately evenly between Urban Outfitters and Anthropologie.
Direct-to-Consumer
Anthropologie offers a direct-to-consumer catalog that markets select merchandise, most of which is also available in our Anthropologie stores. During fiscal 2011, we circulated approximately 17.6 million catalogs. We plan to increase circulation to approximately 23.2 million catalogs during fiscal 2012.
Our Anthropologie European customers are offered a direct-to-consumer catalog that markets selected merchandise, most of which is also offered at our Anthropologie stores located in Europe. The catalog was launched in September 2010 and we circulated approximately 126,000 catalogs in Europe during fiscal 2011. We plan to circulate approximately 595,000 catalogs in Europe during fiscal 2012. We anticipate the number of catalogs circulated to grow consistent with the anticipated demand from our European Anthropologie customers.
Anthropologie operates a web site that accepts orders directly from customers. The web site captures the spirit of the store by offering a similar yet broader array of apparel, accessories, household and gift merchandise as found in the stores.
 
26

Table of Contents
Anthropologie also operates a web site that targets our European customers. The web site was launched in March 2010. The web site captures the spirit of our European stores by offering a similar yet broader selection of merchandise as found in our stores. Fulfillment is provided from a third-party distribution center located in the United Kingdom. During the second quarter of fiscal 2012, we anticipate opening our own distribution center in Rushden, England.
Urban Outfitters offers a direct-to-consumer catalog offering selected merchandise, much of which is also available in our Urban Outfitters stores. During fiscal 2011, we circulated approximately 14.2 million Urban Outfitters catalogs. We plan to increase circulation to approximately 15.4 million catalogs during fiscal 2012.
Our Urban Outfitters European customers are offered a direct-to-consumer catalog that markets selected merchandise, most of which is also offered at our Urban Outfitters stores located in Europe. The catalog was launched in November 2010 and we circulated approximately 200,000 catalogs in Europe during fiscal 2011. We plan to circulate approximately 800,000 catalogs in Europe during fiscal 2012. We anticipate the number of catalogs circulated to grow consistent with the anticipated demand from our European Urban Outfitters customers.
Urban Outfitters operates a web site that accepts orders directly from customers. The web site captures the spirit of the store by offering a similar yet broader selection of merchandise as found in the stores.
Urban Outfitters also operates three web sites targeting our European customers. The web sites capture the spirit of our European stores by offering a similar yet broader selection of merchandise as found in our stores. Fulfillment is provided from a third-party distribution center located in the United Kingdom. During the second quarter of fiscal 2012, we anticipate opening our own distribution center in Rushden, England.
Free People offers a direct-to-consumer catalog offering select merchandise most of which is also available in our Free People stores. During fiscal 2011, Free People circulated approximately 7.6 million catalogs. We plan to expand catalog circulation to approximately 8.8 million catalogs during fiscal 2012.
Free People operates a web site that accepts orders directly from customers. The web site exposes consumers to the product assortment found at Free People retail stores as well as all of the Free People wholesale offerings.
Terrain operates a web site that accepts orders directly from customers. The web site was launched in September 2009. The web site exposes consumers to a portion of the product assortment found at the Terrain retail store.
Leifsdottir operates a web site that accepts orders directly from consumers. The web site was launched in September 2009. The web site exposes consumers to all product offerings from the Leifsdottir concept.
BHLDN launched its website on February 14, 2011. The website accepts orders directly from customers and exposes consumers to all product offerings from the BHLDN concept. A retail store is planned to open during fiscal 2012.
 
27

Table of Contents
Increases in our catalog circulation are driven by our evaluation of the response rate to each individual catalog. Based upon that evaluation, we adjust the frequency and circulation of our catalog portfolio as needed. In addition, we evaluate the buying pattern of our direct-to-consumer customers to determine which customers respond to our catalog mailings. We also utilize the services of list rental companies to identify potential customers that will receive future catalogs.
We believe that our web sites increase the reputation and recognition of our brands with our target customers and help support the strength of our stores’ operations. We plan on increasing our spending on investments in web marketing during fiscal 2012 for all of our brands. These increases will be based on our daily evaluation of the customer’s response rate to our marketing investments.
Direct-to-consumer sales for all brands combined were approximately 19.1% of consolidated net sales for fiscal 2011.
Wholesale Operations
The Free People wholesale division designs, develops and markets young women’s contemporary casual apparel. During fiscal 2011, Free People’s range of tops, bottoms, sweaters and dresses were sold worldwide through approximately 1,400 better department and specialty stores, including Bloomingdale’s, Nordstrom, Lord & Taylor, Belk, and our own Free People stores. Free People wholesale sales accounted for approximately 4.9% of consolidated net sales for fiscal 2011.
The Leifsdottir wholesale division was established in fiscal 2009. Leifsdottir wholesale designs, develops and markets sophisticated women’s contemporary apparel including dresses, tops and bottoms, as well as shoes and accessories. Leifsdottir is sold through luxury department stores including Bloomingdale’s, Nordstrom, Neiman Marcus and Bergdorf Goodman, select specialty stores and our own Anthropologie stores. Leifsdottir wholesale sales accounted for less than 1% of total consolidated net sales for fiscal 2011.
Critical Accounting Policies and Estimates
Our consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States. These generally accepted accounting principles require management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of net sales and expenses during the reporting period.
Our senior management has reviewed the critical accounting policies and estimates with our audit committee. Our significant accounting policies are described in Note 2 of our consolidated financial statements, “Summary of Significant Accounting Policies.” We believe that the following discussion addresses our critical accounting policies, which are those that are most important to the portrayal of our financial condition and results of operations and require management’s most difficult, subjective and complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain. If actual results were to differ significantly from estimates made, the reported results could be materially affected. We are not currently aware of any reasonably likely events or circumstances that would cause our actual results to be materially different from our estimates.
 
28

Table of Contents
Revenue Recognition
Revenue is recognized at the point-of-sale for retail store sales or when merchandise is shipped to customers for wholesale and direct-to-consumer sales, net of estimated customer returns. Revenue is recognized at the completion of a job or service for landscape sales. Revenue is presented on a net basis and does not include any tax assessed by a governmental or municipal authority. Payment for merchandise at our stores and through our direct-to-consumer channel is tendered by cash, check, credit card, debit card or gift card. Therefore, our need to collect outstanding accounts receivable for our retail and direct-to-consumer channel is negligible and mainly results from returned checks or unauthorized credit card transactions. We maintain an allowance for doubtful accounts for our wholesale and landscape service accounts receivable, which management reviews on a regular basis and believes is sufficient to cover potential credit losses and billing adjustments. Deposits for custom orders are recorded as a liability and recognized as a sale upon delivery of the merchandise to the customer. These custom orders, typically for upholstered furniture, are not material. Deposits for landscape services are recorded as a liability and recognized as a sale upon completion of service. Landscape services and related deposits are not material.
We account for a gift card transaction by recording a liability at the time the gift card is issued to the customer in exchange for consideration from the customer. A liability is established and remains on our books until the card is redeemed by the customer, at which time we record the redemption of the card for merchandise as a sale, or when we determine the likelihood of redemption is remote. We determine the probability of the gift cards being redeemed to be remote based on historical redemption patterns. Revenues attributable to gift card liabilities relieved after the likelihood of redemption becomes remote are included in sales and are not material. Our gift cards do not expire.
Sales Return Reserve
We record a reserve for estimated product returns where the sale has occurred during the period reported, but the return is likely to occur subsequent to the period reported and may otherwise be considered in-transit. The reserve for estimated in-transit product returns is based on our most recent historical return trends. If the actual return rate or experience is materially higher than our estimate, additional sales returns would be recorded in the future. As of January 31, 2011 and 2010, reserves for estimated sales returns in-transit totaled $11.4 million and $9.9 million, representing 3.0% and 2.9% of total liabilities, respectively.
Marketable Securities
Our marketable securities may be classified as either held-to-maturity or available-for-sale. Held-to-maturity securities represent those securities that are held at amortized cost and that we have both the intent and the belief that it is not likely that we will be required to sell the security prior to its maturity and recovery of full amortized cost. Interest on these securities, as well as amortization of discounts and premiums, is included in interest income. Available-for-sale securities represent securities that do not meet the classification of held-to-maturity, are not actively traded and are carried at fair value, which approximates amortized cost. Unrealized gains and losses on these securities are excluded from earnings and are reported as a separate component of shareholders’ equity until realized. Other than temporary impairment losses related to credit losses are considered to be realized losses. When available-for-sale securities are sold, the cost of the securities is specifically identified and is used to determine the realized gain or loss. Securities classified as current have maturity dates of
 
29

Table of Contents
less than one year from the balance sheet date. Securities classified as non-current have maturity dates greater than one year from the balance sheet date. Available for sale securities such as ARS that fail at auction and do not liquidate under normal course are classified as non-current assets. Successful auctions would be classified as current assets. All of our marketable securities as of January 31, 2011 and 2010 were classified as available-for-sale.
Inventories
We value our inventories, which consist primarily of general consumer merchandise held for sale, at the lower of cost or market. Cost is determined on the first-in, first-out method and includes the cost of merchandise and import related costs, including freight, import taxes and agent commissions. A periodic review of inventory is performed in order to determine if inventory is properly stated at the lower of cost or market. Factors related to current inventories such as future expected consumer demand and fashion trends, current aging, current and anticipated retail markdowns or wholesale discounts, and class or type of inventory are analyzed to determine estimated net realizable value. Criteria utilized by the Company to quantify aging trends includes factors such as average selling cycle and seasonality of merchandise, the historical rate at which merchandise has sold below cost during the average selling cycle, and the value and nature of merchandise currently priced below original cost. A provision is recorded to reduce the cost of inventories to the estimated net realizable values, if appropriate. The majority of inventory at January 31, 2011 and 2010 consisted of finished goods. Unfinished goods and work-in-process were not material to the overall net inventory value. Net inventories as of January 31, 2011 and January 31, 2010 totaled $229.6 million and $186.1 million, representing 12.8% and 11.4% of total assets, respectively. Any significant unanticipated changes in the risk factors noted within this report could have a significant impact on the value of our inventories and our reported operating results.
Adjustments to reserves related to the net realizable value of our inventories are primarily based on the market value of our physical inventories, cycle counts and recent historical trends. Our physical inventories for fiscal 2011 were performed as of June 2010 and January 2011. Our estimates generally have been accurate and our reserve methods have been applied on a consistent basis. We expect the amount of our reserves to increase over time as we expand our store base and accordingly, related inventories.
Long-Lived Assets
Our long-lived assets consist principally of store leasehold improvements, buildings and furniture and fixtures, and are included in the “Property and equipment, net” line item in our consolidated balance sheets included in this report. Store leasehold improvements are recorded at cost and are amortized using the straight-line method over the lesser of the applicable store lease term, including lease renewals which are reasonably assured, or the estimated useful life of the leasehold improvements. The typical initial lease term for our stores is ten years. Buildings are recorded at cost and are amortized using the straight-line method over 39 years. Furniture and fixtures are recorded at cost and are amortized using the straight-line method over their useful life, which is typically five years. Net property and equipment as of January 31, 2011 and January 31, 2010 totaled $586.3 million and $540.0 million, respectively, representing 32.7% and 33.0% of total assets, respectively.
 
30

Table of Contents
In assessing potential impairment of our store related assets, we periodically evaluate historical and forecasted operating results and cash flows on a store-by-store basis. Newly opened stores may take time to generate positive operating and cash flow results. Factors such as store type (e.g., mall versus free-standing), store location (e.g., urban area versus college campus or suburb), current marketplace awareness of our brands, local customer demographic data and current fashion trends are all considered in determining the time frame required for a store to achieve positive financial results, which, in general, is assumed to be measurable within three years from the date a store location has opened. If economic conditions are substantially different from our expectations, the carrying value of certain of our long-lived assets may become impaired. For fiscal 2011, 2010 and 2009, write-downs of long-lived assets were not material.
We have not historically encountered material early retirement charges related to our long-lived assets. The cost of assets sold or retired and the related accumulated depreciation or amortization is removed from the accounts with any resulting gain or loss included in net income. Maintenance and repairs are charged to operating expense as incurred. Major renovations or improvements that extend the service lives of our assets are capitalized over the extension period or life of the improvement, whichever is less.
As of the date of this report, all of our stores are expected to generate positive annual cash flow before allocation of corporate overhead.
Accounting for Income Taxes
As part of the process of preparing our consolidated financial statements, we are required to estimate our income taxes in each of the tax jurisdictions in which we operate. This process involves estimating our actual current tax obligations together with assessing temporary differences resulting from differing treatment of certain items for tax and accounting purposes, such as depreciation of property and equipment and valuation of inventories. These temporary differences result in deferred tax assets and liabilities, which are included within our consolidated balance sheet. We then assess the likelihood that our deferred tax assets will be recovered from future taxable income. Actual results could differ from this assessment if adequate taxable income is not generated in future periods. Net deferred tax assets as of January 31, 2011 and January 31, 2010 totaled $52.1 million and $43.6 million, respectively, representing 2.9% and 2.7% of total assets, respectively. To the extent we believe that recovery of an asset is at risk, we establish valuation allowances. To the extent we establish valuation allowances or increase the allowances in a period, we include an expense within the tax provision in the consolidated statement of income.
We increased valuation allowances to $2.6 million as of January 31, 2011 from $2.2 million as of January 31, 2010. This increase is based on evidence of our ability to generate sufficient future taxable income in certain foreign and state jurisdictions. In the future, if enough evidence of our ability to generate sufficient future taxable income in these jurisdictions becomes apparent, we would be required to reduce our valuation allowances, resulting in a reduction in income tax expense in the consolidated statement of income. On a quarterly basis, management evaluates the likelihood that we will realize the deferred tax assets and adjusts the valuation allowances, if appropriate.
Our tax liability for uncertain tax positions contains uncertainties because we are required to make assumptions and to apply judgement to estimate the exposures associated with our various filing positions. Although we believe that the judgements and estimates discussed herein are reasonable, actual results may differ, and we may be exposed to losses or gains that could be material.
 
31

Table of Contents
Accounting for Contingencies
From time to time, we are named as a defendant in legal actions arising from our normal business activities. We account for contingencies such as these in accordance with generally accepted accounting principles in the United States. We are required to record an estimated loss contingency when information available prior to issuance of our consolidated financial statements indicates that it is probable that an asset has been impaired or a liability has been incurred at the date of the consolidated financial statements and the amount of the loss can be reasonably estimated. Accounting for contingencies arising from contractual or legal proceedings requires management to use its best judgment when estimating an accrual related to such contingencies. As additional information becomes known, our accrual for a loss contingency could fluctuate, thereby creating variability in our results of operations from period to period. Likewise, an actual loss arising from a loss contingency which significantly exceeds the amount accrued in our consolidated financial statements could have a material adverse impact on our operating results for the period in which such actual loss becomes known.
Results of Operations
As a Percentage of Net Sales
The following tables set forth, for the periods indicated, the percentage of our net sales represented by certain income statement data and the change in certain income statement data from period to period. This table should be read in conjunction with the discussion that follows:

 	  	Fiscal Year Ended
January 31,	 	 	
 	  	2011	 	 	2010	 	 	2009	 	 	
Net sales	  	 	100.0	% 	 	 	100.0	% 	 	 	100.0	% 	 	
Cost of sales, including certain buying, distribution and occupancy costs	  	 	58.8	  	 	 	59.4	  	 	 	61.1	  	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
Gross profit	  	 	41.2	  	 	 	40.6	  	 	 	38.9	  	 	
Selling, general and administrative expenses	  	 	23.0	  	 	 	23.1	  	 	 	22.6	  	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
Income from operations	  	 	18.2	  	 	 	17.5	  	 	 	16.3	  	 	
Interest income	  	 	0.1	  	 	 	0.3	  	 	 	0.6	  	 	
Other income	  	 	—  	  	 	 	—  	  	 	 	—  	  	 	
Other expenses	  	 	—  	  	 	 	—  	  	 	 	—  	  	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
Income before income taxes	  	 	18.3	  	 	 	17.8	  	 	 	16.9	  	 	
Income tax expense	  	 	6.3	  	 	 	6.4	  	 	 	6.0	  	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
Net income	  	 	12.0	% 	 	 	11.4	% 	 	 	10.9	% 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
Period over Period Change:	  	 	 	 	 	 	 	 	 	 	 	 	 	
Net sales	  	 	17.4	% 	 	 	5.6	% 	 	 	21.7	% 	 	
Gross profit	  	 	19.1	% 	 	 	10.2	% 	 	 	23.7	% 	 	
Income from operations	  	 	22.2	% 	 	 	13.2	% 	 	 	33.1	% 	 	
Net income	  	 	24.1	% 	 	 	10.3	% 	 	 	24.4	% 	 	
 
32

Table of Contents
Fiscal 2011 Compared to Fiscal 2010
Net sales in fiscal 2011 increased by 17.4% to $2.27 billion, from $1.94 billion in the prior fiscal year. The $336 million increase was attributable to a $320 million or 17.5% increase, in retail segment net sales and a $16 million or 15.6% increase in our wholesale segment net sales. The growth in our retail segment net sales during fiscal 2011 was driven by increases of $161 million in non-comparable and new store net sales, $110 million, or 34.0%, in direct-to-consumer net sales and $49 million, or 4%, in comparable store net sales. The increase in comparable retail segment net sales was comprised of 9.8%, 6.9% and 26.7% increases at Anthropologie, Urban Outfitters and Free People respectively. The increase in our wholesale segment net sales was due to a $15 million, or a 15.9% increase, at Free People wholesale and a $1.0 million, or an 11.9% increase, at Leifsdottir wholesale.
The increase in net sales attributable to non-comparable and new stores was primarily the result of opening 46 new stores in fiscal 2011 and 33 new stores in fiscal 2010 that were considered non-comparable during fiscal 2011. Comparable store net sales increases were primarily the result of an increase in the number of transactions and units sold per transaction, partially offset by a decrease in the average unit sales prices. Direct-to-consumer net sales in fiscal year 2011 increased over the prior year primarily due to increased traffic to our web sites combined with an increase in average order value, which more than offset a decrease in conversion rate. Catalog circulation across all brands increased by 2.8 million, or 7.7%. Thus far during the first quarter of fiscal 2012, comparable retail segment net sales are low single-digit negative. The increase in Free People wholesale net sales was driven by increases in transactions and average unit sale prices. Leifsdottir’s wholesale net sales increase was a result of an increase in the number of transactions that more than offset a decrease in average unit sale prices.
Gross profit rates in fiscal 2011 increased to 41.2% of net sales, or $937 million, from 40.6% of net sales, or $786 million, in fiscal 2010. This increase was primarily due to improved merchandise margins and leveraging of store occupancy expense driven by positive comparable store sales. Total Company inventory increased 23.3% to $230 million from $186 million in the prior year. The increase is primarily related to the acquisition of inventory to stock new stores and our direct-to-consumer channel growth. Comparable retail segment inventory (which includes our direct-to-consumer channel) grew 9.7%, while comparable store inventories increased 4.4%.
Selling, general and administrative expenses, as a percentage of net sales for fiscal 2011, decreased to 23.0% of net sales versus 23.1% of net sales for fiscal 2010. The decrease in percentage was primarily due to leveraging of direct store fixed and controllable costs driven by the positive retail segment comparable sales. In fiscal 2011, selling, general and administrative expenses increased by $75 million, to $522 million, from $447 million in the prior fiscal year. The dollar increase versus the prior year is primarily related to the operating expenses of new and non-comparable stores.
Income from operations increased to 18.2% of net sales, or $414 million, for fiscal 2011 compared to 17.5% of net sales, or $339 million, for fiscal 2010.
Our annual effective income tax rate for January 31, 2011 decreased to 34.6% of income before income taxes for fiscal 2011 compared to 36.2% of income before income taxes for fiscal 2010. This decrease was due to the favorable mix of earnings in certain foreign jurisdictions and the federal rehabilitation credit included in fiscal 2011. See Note 8 “Income Taxes” in our Notes to the Consolidated Financial Statements, for a reconciliation of the statutory U.S. federal income tax rate to
 
33

Table of Contents
our effective tax rate. We expect the tax rate for fiscal 2012 to be higher than that of fiscal 2011 due in part to the expiration of the federal rehabilitation credit received in fiscal 2011.
Fiscal 2010 Compared to Fiscal 2009
Net sales in fiscal 2010 increased by 5.6%, to $1.94 billion from $1.83 billion in the prior fiscal year. The $103 million increase was attributable to a $109 million or 6.3% increase, in retail segment net sales that was partially offset by a $6 million or 5.4% decline in our wholesale segment net sales. The growth in our retail segment net sales during fiscal 2010 was driven by an increase of $115 million in non-comparable and new store net sales, and an increase in direct-to-consumer net sales of $53 million or 19.5%. These increases were partially offset by a decline of $35 million or 2.6% in comparable store net sales and $24 million of foreign currency translation adjustments. The increase in comparable retail segment net sales was comprised of 3.3% and 7.1% increases at Anthropologie and Free People, respectively, partially offset by a 1.0% decrease at Urban Outfitters. The decline in our wholesale segment net sales was due to an $11 million or 10.6% decline at Free People wholesale that was partially offset by an increase of $5 million or 185% at Leifsdottir.
The increase in net sales attributable to non-comparable and new stores was primarily the result of opening 33 new stores in fiscal 2010 and 49 new stores in fiscal 2009 that were considered non-comparable during fiscal 2010. Comparable store net sales decreases were primarily the result of decreases in the number of units sold per transaction, that were partially offset by slight increases in average unit sales prices and transactions. Direct-to-consumer net sales in fiscal year 2010 increased over the prior year primarily due to increased traffic to our web sites, which more than offset decreases in conversion rate and average order value. Catalog circulation across all brands decreased by 3 million or 8.2%. The decrease in Free People wholesale net sales was driven by decreases in transactions and average unit sale prices. Leifsdottir wholesale net sales increase was a result of increased transactions that more than offset a decline in average unit sale prices.
Gross profit rates in fiscal 2010 increased to 40.6% of net sales or $786 million from 38.9% of net sales or $713 million in fiscal 2009. This improvement is primarily due to improvements in our initial merchandise margins which were partially offset by a higher rate of store occupancy expense driven by the decrease in comparable store sales. Total inventories at January 31, 2010 increased by $16 million or 9.7% to $186 million from $170 million in the prior fiscal year. The increase is primarily due to the acquisition of inventory to stock new and non-comparable stores. Comparable store inventory at cost decreased by 3%.
Selling, general and administrative expenses during fiscal 2010 increased to 23.1% of net sales or $447 million versus 22.6% of net sales or $414 million for fiscal 2009. The rate increase is primarily due to an increase in incentive based compensation that relates to meeting targeted operating performance goals in fiscal 2010. The dollar increase versus the prior year is primarily related to the operating expenses of new and non-comparable stores.
Income from operations increased to 17.5% of net sales or $339 million for fiscal 2010 compared to 16.3% of net sales or $299 million for fiscal 2009.
Our annual effective income tax rate increased to 36.2% of income for fiscal 2010 compared to 35.6% of income for fiscal 2009. The increase in fiscal 2010’s tax rate is primarily due to a lower
 
34

Table of Contents
proportion of tax free interest income due to a strategic shift to a mix of lower risk securities versus the prior year’s holdings. See Note 8 “Income Taxes” in the Notes to the Consolidated Financial Statements, for a reconciliation of the statutory U.S. federal income tax rate to our effective tax rate.
Liquidity and Capital Resources
Cash, cash equivalents and marketable securities were $809 million as of January 31, 2011 as compared to $745 million as of January 31, 2010 and $521 million as of January 31, 2009. The $64 million increase in cash, cash equivalents and marketable securities during fiscal 2011 was primarily a result of $385 million from cash provided by operating activities, partially offset by $205 million of cash used for share repurchases and $144 million of cash used for property and equipment. Cash used in investing activities for fiscal 2011 was $36 million, consisting of $144 million used primarily for the construction of new stores partially offset by $108 million in net proceeds from marketable securities.
Cash used in financing activities in fiscal 2011 of $168 million was primarily related to the repurchase of our common shares pursuant to our share repurchase program partially offset by cash provided by the exercise of stock options and related tax benefits on stock option exercises. Our working capital for fiscal years 2011, 2010 and 2009 was $593 million, $618 million and $483 million, respectively. Changes in working capital primarily relate to changes to the volume of cash, cash equivalents, marketable securities and inventories relative to inventory-related payables and store-related accruals.
During the last three years, we have satisfied our cash requirements through our cash flow from operations. Our primary uses of cash have been to open new stores and purchase inventories. We have also used our cash to repurchase shares of our common stock. We continued to invest in our direct-to-consumer efforts, wholesale businesses, distribution facilities, home office and our international subsidiaries. Cash paid for property and equipment, net of tenant improvement allowances, included in deferred rent, for fiscal 2011, 2010 and 2009 were $144 million, $109 million, and $113 million respectively, and were primarily used to expand and support our store base.
During fiscal 2012, we plan to construct and open approximately 50 to 55 new stores, renovate certain existing stores, construct additional distribution and fulfillment facilities in Rushden, England and Reno, Nevada, continue to expand our home office in Philadelphia, Pennsylvania, upgrade our systems, increase our catalog circulation by approximately 9 million catalogs to approximately 49 million catalogs, and purchase inventory for our stores, direct-to-consumer and wholesale businesses at levels appropriate to maintain our planned sales growth. We plan to increase the level of capital expenditures during fiscal 2012 to approximately $188 million. We believe that our new store, catalog and inventory investments have the ability to generate positive cash flow within a year. We believe improvements to our home office, fulfillment and distribution facilities are necessary to adequately support our growth. We may also enter into one or more acquisitions or transactions related to the expansion of our brands.
During fiscal 2011, we completed a 54,000 square foot expansion of our home office in Philadelphia, Pennsylvania at a cost of approximately $25 million.
During fiscal 2010, we completed a 100,000 square foot addition to our Lancaster, Pennsylvania distribution facility. This facility primarily serves our Midwest and East coast stores. We believe this expansion will help support our growth for the near term.
On February 28, 2006, our Board of Directors approved a stock repurchase program. The program authorizes the Company to purchase up to 8.0 million common shares. We repurchased 1.2 million common shares during fiscal year 2007. During fiscal 2011 we repurchased and subsequently retired
 
35

Table of Contents
6.4 million common shares for $205.0 million. On November 16, 2010, our Board of Directors authorized the repurchase of 10.0 million additional common shares. This authorization supplements the Company’s 2006 stock repurchase program.
Subsequent to January 31, 2011 and through April 1, 2011, we repurchased and retired 4.8 million common shares for approximately $148.7 million. This activity completes our 2006 repurchase program and leaves approximately 5.6 million shares available for repurchase under the 2010 program.
On September 21, 2009, we amended our renewed and amended line of credit facility (the “Line”) with Wells Fargo Bank N.A. (the “Bank”). This amendment added an additional borrower and certain additional guarantors. The Line is a three-year revolving credit facility with an accordion feature allowing an increase in available credit up to $100.0 million at our discretion. On May 27, 2010, we executed a fifth amendment to the Line increasing its credit limit to $80.0 million. Cash advances bear interest at LIBOR plus 0.50% to 1.60% based on our achievement of prescribed adjusted debt ratios. The Line subjects us to various restrictive covenants, including maintenance of certain financial ratios and covenants such as fixed charge coverage and adjusted debt. The covenants also include limitations on our capital expenditures, ability to repurchase shares and the payment of cash dividends. As of and during the fiscal year ended January 31, 2011, there were no borrowings under the Line and we were in compliance with all covenants under the Line. Outstanding letters of credit and stand-by letters of credit under the Line totaled approximately $55.5 million as of January 31, 2011. The available credit, including the accordion feature, under the Line totaled approximately $44.5 million as of January 31, 2011. We are negotiating a renewal of the Line with the Bank. As part of these negotiations, we were granted an extension of all of the existing terms, covenants and conditions of the Line through April, 2011. We expect the renewal to satisfy our letter of credit needs through at least 2014.
We have entered into agreements that create contractual obligations and commercial commitments. These obligations and commitments will have an impact on future liquidity and the availability of capital resources. Accumulated cash and future cash from operations, as well as available credit under our line of credit facility, are expected to fund such obligations and commitments. The tables noted below present a summary of these obligations and commitments as of January 31, 2011:
Contractual Obligations

 	  	 	 	  	Payments Due by Period (in thousands)	 	
Description	  	Total
Obligations	 	  	Less Than
One
Year	 	  	One to
Three
Years	 	  	Three to
Five
Years	 	  	More Than
Five
Years	 	
Operating leases (1)	  	$	1,280,955	  	  	$	164,289	  	  	$	480,931	  	  	$	253,011	  	  	$	382,724	  	
Purchase orders (2)	  	 	278,079	  	  	 	278,079	  	  	 	—  	  	  	 	—  	  	  	 	—  	  	
Construction contracts (3)	  	 	18,004	  	  	 	18,004	  	  	 	—  	  	  	 	—  	  	  	 	—  	  	
Tax Contingencies (4)	  	 	798	  	  	 	798	  	  	 	—  	  	  	 	—  	  	  	 	—  	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total contractual obligations	  	$	1,577,836	  	  	$	461,170	  	  	$	480,931	  	  	$	253,011	  	  	$	382,724	  	

(1)	Includes store operating leases, which generally provide for payment of direct operating costs in addition to rent. The obligation amounts shown above only reflect our future minimum lease	
 
36

Table of Contents
 	payments as the direct operating costs fluctuate over the term of the lease. Additionally, there are 26 locations where a percentage of sales are paid in lieu of a fixed minimum rent that are not reflected in the above table. Total rent expense related to these 26 locations was approximately $4,705 for fiscal 2011. It is common for the lease agreements for our European locations to adjust the minimum rental due to the current market rate multiple times during the term. The table above includes our best estimate of the future payments for these locations. Amounts noted above include commitments for 20 executed leases for stores not opened as of January 31, 2011.	
(2)	Our merchandise commitments are cancellable with no or limited recourse available to the vendor until the merchandise shipping date.	
(3)	Includes construction contracts with contractors that are fully liquidated upon the completion of construction, which is typically within 12 months.	
(4)	Tax contingencies include $798 that are classified as a current liability in the Company’s Consolidated Balance Sheets as of January 31, 2011. Tax contingencies in the table above do not show an existing liability of $10,580 because we cannot reasonably estimate in which future periods these amounts will ultimately be settled. As a result, the $10,580 liability was classified as a non-current liability in the Company’s Consolidated Balance Sheets as of January 31, 2011.	
Commercial Commitments

Description	  	Total
Amounts
Committed	 	  	Amount of Commitment Per Period
(in thousands)	 	 	
 	  	 	 	  	Less
Than
One
Year	 	  	One
to
Three
Years	 	  	Three
to
Five
Years	 	  	More
Than
Five
Years	 	 	 	 	 	
Line of credit (1)	  	$	51,397	  	  	$	51,397	  	  	$	  —  	  	  	$	  —  	  	  	$	  —  	  	 	 	 	 	
Standby letters of credit	  	 	4,081	  	  	 	4,081	  	  	 	—  	  	  	 	—  	  	  	 	—  	  	 	 	 	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Total commercial commitments	  	$	55,478	  	  	$	55,478	  	  	$	  —  	  	  	$	  —  	  	  	$	  —  	  	 	 	 	 	

(1)	Consists primarily of outstanding letter of credit commitments in connection with import inventory purchases.	
Off-Balance Sheet Arrangements
As of and for the three fiscal years ended January 31, 2011, except for operating leases entered into in the normal course of business, we were not party to any material off-balance sheet arrangements that are reasonably likely to have a current or future effect on our financial condition, revenues, expenses, results of operations, liquidity, capital expenditures or capital resources.
Other Matters
Recently Issued Accounting Pronouncements
In January 2010, the Financial Accounting Standards Board (“FASB”) issued an accounting standards update which amends fair value measurements and disclosures and aims to improve the transparency of financial reporting of assets and liabilities measured at fair value. The update requires new disclosures for transfers in and out of Level 1 and Level 2 and the basis for such transfers. Also required are disclosures for activity in Level 3 including purchase, sale, issuance and settlement
 
37

Table of Contents
information. Lastly, it clarifies guidance regarding disaggregation and disclosure of information about valuation techniques and inputs used to measure fair value for both recurring and non-recurring fair value measurements in Level 2 and Level 3 categories. We have adopted the new disclosures and clarifications of existing disclosures as of February 1, 2010 which were effective for interim and annual reporting periods beginning after December 15, 2009. This adoption had no impact on our financial condition, results of operations or cash flows. We have not adopted the disclosures about purchases, sales, issuances and settlements in the roll forward of activity in Level 3 fair value measurements as these disclosures are effective for fiscal years beginning after December 15, 2010 and interim periods within those fiscal years. We do not expect this adoption to have an impact on our financial condition, results of operations or cash flows.
 
38

Table of Contents
Seasonality and Quarterly Results
The following tables set forth our net sales, gross profit, net income and net income per common share (basic and diluted) for each quarter during the last two fiscal years and the amount of such net sales and net income, respectively, as a percentage of annual net sales and annual net income. The unaudited financial information has been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included.

 	  	Fiscal 2011 Quarter Ended (1)	 	 	
 	  	April 30,
2010	 	 	July 31,
2010	 	 	Oct. 31,
2010	 	 	Jan. 31,
2011	 	 	 	
 	  	(dollars in thousands, except per share data)	 	 	 	
Net sales	  	$	479,961	  	 	$	552,159	  	 	$	573,592	  	 	$	668,390	  	 	 	
Gross profit	  	 	200,786	  	 	 	234,781	  	 	 	235,993	  	 	 	265,060	  	 	 	
Net income	  	 	52,957	  	 	 	71,657	  	 	 	73,106	  	 	 	75,238	  	 	 	
Net income per common share—basic	  	 	0.31	  	 	 	0.42	  	 	 	0.44	  	 	 	0.46	  	 	 	
Net income per common share—diluted	  	 	0.31	  	 	 	0.42	  	 	 	0.43	  	 	 	0.45	  	 	 	
 	 	 	 	 	 	 	
As a Percentage of Fiscal Year:	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net sales	  	 	21	% 	 	 	24	% 	 	 	25	% 	 	 	30	% 	 	 	
Net income	  	 	19	% 	 	 	26	% 	 	 	27	% 	 	 	28	% 	 	 	
 	 	 	 	
 	  	Fiscal 2010 Quarter Ended (1)	 	 	 	
 	  	April 30,
2009	 	 	July 31,
2009	 	 	Oct. 31,
2009	 	 	Jan. 31,
2010	 	 	 	
 	  	(dollars in thousands, except per share data)	 	 	 	
Net sales	  	$	384,796	  	 	$	458,626	  	 	$	505,900	  	 	$	588,493	  	 	 	
Gross profit	  	 	143,305	  	 	 	187,091	  	 	 	210,088	  	 	 	245,661	  	 	 	
Net income	  	 	30,805	  	 	 	49,021	  	 	 	62,392	  	 	 	77,675	  	 	 	
Net income per common share—basic	  	 	0.18	  	 	 	0.29	  	 	 	0.37	  	 	 	0.46	  	 	 	
Net income per common share—diluted	  	 	0.18	  	 	 	0.29	  	 	 	0.36	  	 	 	0.45	  	 	 	
 	 	 	 	 	 	 	
As a Percentage of Fiscal Year:	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net sales	  	 	20	% 	 	 	24	% 	 	 	26	% 	 	 	30	% 	 	 	
Net income	  	 	14	% 	 	 	22	% 	 	 	29	% 	 	 	35	% 	 	 	
 
(1)	The sum of the quarterly per share amounts may not equal per share amounts reported for year-to-date periods. This is due to changes in the number of weighted average shares outstanding and the effects of rounding for each period.	
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to the following types of market risks—fluctuations in the purchase price of merchandise, as well as other goods and services; the value of foreign currencies in relation to the U.S. dollar; and changes in interest rates. Due to the Company’s inventory turnover rate and its historical ability to pass through the impact of any generalized changes in its cost of goods to its customers through pricing adjustments, commodity and other product risks are not expected to be material. The Company purchases the majority of its merchandise in U.S. dollars, including a portion of the goods for its stores located in Canada and Europe.
 
39

Table of Contents
The Company’s exposure to market risk for changes in interest rates relates to its cash, cash equivalents and marketable securities. As of January 31, 2011 the Company’s cash, cash equivalents and marketable securities consisted primarily of funds invested in money market accounts, tax-exempt municipal bonds rated “A” or better, corporate bonds rated “A” or better, federal government agencies, pre-refunded tax-exempt municipal bonds rated “A” or better, treasury bills, auction rate securities rated A or better, which bear interest at a variable rate and FDIC insured corporate bonds. We believe a 100 basis point change in interest rates would not have a material effect on the consolidated financial statements. This is due to the conservative nature of the Company’s investment portfolio and the fact that all securities, with the exception of ARS, mature in three years or less. As the interest rates on a material portion of our cash, cash equivalents and marketable securities are variable, a change in interest rates earned on the cash, cash equivalents and marketable securities would impact interest income along with cash flows, but would normally not impact the fair market value of the related underlying instruments.
Approximately 3.6% of our cash, cash equivalents and marketable securities are invested in “A” or better rated ARS that represent interests in municipal and student loan related collateralized debt obligations, all of which are guaranteed by either government agencies and/or insured by private insurance agencies up to 97% or greater of par value. The Company’s ARS had an amortized cost of $33.3 million and a fair value of $29.5 million, as of January 31, 2011. As of January 31, 2011, all of the ARS held by the Company failed to liquidate at auction due to lack of market demand. As of January 31, 2010, the Company had $37.6 million of amortized cost and $33.5 million of fair value ARS. Liquidity for these ARS is typically provided by an auction process that resets the applicable interest rate at pre-determined intervals, usually 7, 28, 35 or 90 days. The principal associated with these failed auctions will not be available until either a successful auction occurs, the bond is called by the issuer, a buyer is found from outside the auction process, or the debt obligation reaches its maturity. Based on review of credit quality, collateralization, final stated maturity, estimates of the probability of being called or becoming liquid prior to final maturity, redemptions of similar ARS, previous market activity for the same investment security, impact due to extended periods of maximum auction rates and valuation models, we have recorded $3.8 million and $4.1 million of temporary impairment charges on our ARS as of January 31, 2011 and January 31, 2010, respectively. To date, we have collected all interest receivable on outstanding ARS when due and expect to continue to do so in the future. We do not have the intent to sell the underlying securities prior to their recovery and we believe it is not likely to sell the underlying securities prior to their anticipated recovery of full amortized cost. As a result of the current illiquidity, the Company has classified all ARS as non-current assets under marketable securities. The Company continues to monitor the market for ARS and consider the impact, if any, on the fair value of its investments.
Item 8. Financial Statements and Supplementary Data
The information required by this Item is incorporated by reference from Item 7: Management’s Discussion and Analysis of Financial Condition and Results of Operations—Seasonality and Quarterly Results of Operations and from pages F-1 through F-31.
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None
 
40

Table of Contents
Item 9A. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
Management, including our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended. Based on this review, the Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective as of January 31, 2011.
Management’s Annual Report on Internal Controls Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in the Securities Exchange Act Rule 13a-15(f). Our system of internal control is designed to provide reasonable, not absolute, assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.
Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the design and effectiveness of our internal control over financial reporting based on the  Internal Control—Integrated Framework  issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, our management concluded that the Company’s internal control over financial reporting was effective as of January 31, 2011.
The effectiveness of internal control over financial reporting as of January 31, 2011 was audited by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report that is included on page 42 of this annual report on Form 10-K.
Changes in Internal Control Over Financial Reporting
There were no changes in the Company’s internal control over financial reporting during the Company’s fourth quarter of fiscal 2011 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
Item 9B. Other Information
None
 
41

Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of
Urban Outfitters, Inc.
Philadelphia, Pennsylvania
We have audited the internal control over financial reporting of Urban Outfitters, Inc. and subsidiaries (the “Company”) as of January 31, 2011, based on criteria established in  Internal Control—Integrated Framework  issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Annual Report on Internal Controls over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
 
42

Table of Contents
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of January 31, 2011, based on the criteria established in  Internal Control—Integrated Framework  issued by the Committee of Sponsoring Organizations of the Treadway Commission.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheet of the Company as of January 31, 2011, and the related consolidated statements of income, shareholders’ equity, and cash flows for the year then ended and our report dated April 1, 2011 expressed an unqualified opinion on those consolidated financial statements.
/s/    DELOITTE & TOUCHE LLP
Philadelphia, Pennsylvania
April 1, 2011
 
43

Table of Contents
PART III
Item 10. Directors, Executive Officers and Corporate Governance
The following table sets forth the name, age and position of each of our executive officers and directors:

Name	  	Age	 	  	Position	
Richard A. Hayne	  	 	63	  	  	Chairman of the Board of Directors and President	
Glen T. Senk	  	 	54	  	  	Director and Chief Executive Officer	
Eric Artz	  	 	43	  	  	Chief Financial Officer	
Glen A. Bodzy	  	 	58	  	  	General Counsel and Secretary	
Stephen Murray	  	 	50	  	  	Global President, Urban Outfitters Brand	
Wendy B. McDevitt	  	 	46	  	  	Global Co-President, Anthropologie Brand	
Wendy Wurtzburger	  	 	53	  	  	Global Co-President, Anthropologie Brand	
Freeman M. Zausner	  	 	63	  	  	Chief Administrative Officer	
Margaret Hayne	  	 	53	  	  	President, Free People Brand	
Frank J. Conforti	  	 	35	  	  	Chief Accounting Officer	
Scott A. Belair (2)(3)	  	 	63	  	  	Director	
Harry S. Cherken, Jr. (1)	  	 	61	  	  	Director	
Joel S. Lawson III (2)(3)	  	 	63	  	  	Director	
Robert H. Strouse (1)(2)(3)	  	 	62	  	  	Director	
 
(1)	Member of the Nominating Committee.	
(2)	Member of the Audit Committee.	
(3)	Member of the Compensation Committee.	
Mr. Hayne, president and director since 1976, co-founded Urban Outfitters in 1970 and has been Chairman of the Board of Directors and President since the Company’s incorporation in 1976. Margaret Hayne, President of Free People, is Mr. Hayne’s spouse. Mr. Hayne’s long tenure leading the Company as Chairman of the Board and President, in addition to his tenure as Chief Executive Officer until May 2007, makes him uniquely qualified to serve as a director. Mr. Hayne brings to the Board his leadership skills and Company and industry expertise.
Mr. Senk, a director since 2004, has served as Chief Executive Officer since May 2007, and prior to that, as President of Anthropologie, Inc. since April 1994. Mr. Senk was named Executive Vice President of Urban Outfitters, Inc. in May 2002, and assumed responsibility for the Company’s Free People brand in May 2003. Prior to joining the Company, Mr. Senk was Senior Vice President and General Merchandise Manager of Williams-Sonoma, Inc. and Chief Executive of the Habitat International Merchandise and Marketing Group in London, England. Mr. Senk began his retail career at Bloomingdale’s, where he served in a variety of roles including Managing Director of Bloomingdale’s By Mail. Mr. Senk serves as a member of the Boards of Directors for Tory Burch, Inc. and David Yurman, Inc. and previously served as a member of the Board of Directors for Bare Escentuals, Inc. Mr. Senk also serves on the board of a nonprofit organization. As the Company’s Chief Executive Officer, Mr. Senk brings his intimate knowledge of the Company’s business, operations, and retail industry to the Board of Directors. He also holds an MBA degree.
 
44

Table of Contents
Mr. Artz was appointed as Chief Financial Officer of the Company on February 1, 2010. He previously served as Chief Financial Officer of VF Contemporary Brands for two years at VF Corporation. Mr. Artz also served as Chief Operating Officer and Chief Financial Officer of Seven For All Mankind, LLC from November 2006 through August 2007. Mr. Artz had been Vice President of Operations for VF Outdoor from June 2003 through October 2006, and since joining VF Corporation in 1992 served in several financial and operational positions for its divisions in the United States, Europe and Japan. Prior to joining VF Corporation, Mr. Artz, a Certified Public Accountant, worked for Ernst & Young in their audit department.
Mr. Bodzy joined Urban Outfitters as its General Counsel in December 1997 and was appointed Secretary in February 1999. Prior to joining the Company, Mr. Bodzy was Vice President, General Counsel and Secretary of Service Merchandise Company, Inc. where has was responsible for legal affairs, the store development program and various other corporate areas.
Mr. Murray joined the Company as Global President of the Urban Outfitters Brand, effective April 12, 2010. Mr. Murray, joined the Company from VF Corporation, where he served as President, VF Action Sports Coalition since February 2009, overseeing the Vans and Reef brands. Prior to assuming that role, Mr. Murray was President of VF’s Vans brand from 2004 to 2009. Mr. Murray had been the Chief Marketing Officer for Vans, Inc. from 2002 to 2004 and Senior Vice President, International from 1998 to 2002. Prior to joining Vans, Inc., Mr. Murray held various leadership roles in the U.S. and abroad for Reebok International, LTD from 1991 to 1998. Mr. Murray holds a B.A. in Business Studies from Middlesex University.
Ms. McDevitt, Global Co-President of the Anthropologie Brand, joined Urban Outfitters in November 1992 and has served within the URBN brands including Director of Administration for URBN, Director of Operations/Stores for Urban Outfitters Europe, Executive Director of Stores and Operations for Anthropologie and Chief Operating Officer for Anthropologie. Prior to joining the Company, Ms. McDevitt worked for Liz Claiborne Inc.
Ms. Wurtzburger, Global Co-President of the Anthropologie Brand, joined Urban Outfitters in 1998 and has served in a senior merchandising role at the Anthropologie brand, including as the Chief Merchandise Officer. Prior to joining the company, Ms. Wurtzburger held buying and merchandising roles with a variety of department and specialty stores including Abraham & Straus, Macy’s West and Mimi Maternity.
Mr. Zausner rejoined the Company in February 2003 as a consultant and in July 2003 became its Chief Administrative Officer. Mr. Zausner originally joined the Company in 1980 and became its Director of Inventory Management in 1988 and its Secretary in 1990. Mr. Zausner retired from the Company in 1996.
Margaret Hayne joined Urban Outfitters in August 1982. She is a 35 year veteran of the retail and wholesale industry and has served as President of the Free People Brand since March 2007. Margaret Hayne is Richard A. Hayne’s spouse.
Mr. Conforti joined Urban Outfitters in March 2007 as Director of Finance and SEC Reporting and was subsequently promoted to Controller and then Chief Accounting Officer, his current role. Prior to joining the Company, Mr. Conforti, a Certified Public Accountant, worked for AlliedBarton
 
45

Table of Contents
Security Services, LLC for five years serving as Controller for three years. Mr. Conforti began his career at KPMG in 1998 where he held various audit roles.
Mr. Belair co-founded Urban Outfitters in 1970. He has served as Principal of The ZAC Group, a financial advisory firm, during the last eighteen years. Previously, he was a managing director of Drexel Burnham Lambert Incorporated. Mr. Belair is also a director of Hudson City Bancorp, Inc. (HCBK), and Hudson City Savings Bank, the nation’s largest S&L institution by market capitalization. He holds an MBA degree and has financial and investment expertise as a result of his significant experience as a CPA, financial advisor, and former chief financial officer in the financial services industry, including financial reporting expertise. As a co-founder of the Company, Mr. Belair has been involved with the Company from its inception, and accordingly has a comprehensive understanding of and perspective on its overall business and strategic direction.
Mr. Cherken has been a partner in the law firm of Drinker Biddle & Reath LLP in Philadelphia, Pennsylvania since 1984, is a former managing partner of that firm, and until January 2007 served as Co-Chair of its Real Estate Group. As a real estate lawyer with over 30 years experience representing public and private companies in the acquisition, construction, development, financing, leasing, management, consolidation, and disposition of commercial real estate, he has extensive experience with real estate transactions, including negotiating real estate transactions and leases on behalf of the Company. Mr. Cherken also holds a Masters in Liberal Arts degree and serves as a trustee of various not for profit institutions.
Mr. Lawson is an independent consultant and private investor. From November 2001 until November 2003, he also served as Executive Director of M&A International Inc., a global organization of merger and acquisition advisory firms. From 1980 until November 2001, Mr. Lawson was Chief Executive Officer of Howard, Lawson & Co., an investment banking and corporate finance firm. Howard, Lawson & Co. became an indirect, wholly-owned subsidiary of FleetBoston Financial Corporation in March 2001. As the former Chief Executive Officer of an investment banking and corporate finance firm, Mr. Lawson has extensive experience in financial and investment matters, including financial reporting expertise. In addition, as the former Executive Director of a global organization of merger and acquisition advisory firms, he has specialized knowledge regarding mergers and acquisitions. He also holds an MBA degree and serves as a director of a non-profit entity.
Mr. Strouse serves as President of Wind River Holdings, L.P. Wind River oversees a diversified group of privately owned industrial and service businesses. Through his experience with this private investment company, Mr. Strouse brings to the Board of Directors experience in strategic planning, budgeting, talent recruitment and development, risk management, and corporate development activities. Mr. Strouse is also a former corporate lawyer whose practice, prior to 1998 when he joined Wind River, focused on mergers and acquisitions, corporate governance and SEC reporting.
Code of Conduct and Ethics
We have had a written code of conduct for a number of years. Our Code of Conduct and Ethics applies to our Directors and employees, including our President, Chief Executive Officer, Chief Financial Officer and Principal Accounting Officer. The Code includes guidelines relating to compliance with laws, the ethical handling of actual or potential conflicts of interest, the use of corporate opportunities, protection and use of our confidential information, accepting gifts and
 
46

Table of Contents
business courtesies, accurate financial reporting, and procedures for promoting compliance with, and reporting violations of, the Code. The Code of Conduct and Ethics is available on our website at  www.urbanoutfittersinc.com . We intend to post any amendments to our Code of Conduct and Ethics on our website and also to disclose any waivers (to the extent applicable to the Company’s President, Chief Executive Officer, Chief Financial Officer or Principal Accounting Officer) on a Form 8-K within the prescribed time period.
Section 16(a) Beneficial Ownership Reporting Compliance
Information required by this item is incorporated herein by reference from the Company’s Proxy Statement for the 2011 Annual Meeting of Shareholders.
Other Information
Other information required by Item 10 relating to the Company’s directors is incorporated herein by reference from the Company’s Proxy Statement for the 2011 Annual Meeting of Shareholders.
Item 11. Executive Compensation
Information required by this item is incorporated herein by reference from the Company’s Proxy Statement for the 2011 Annual Meeting of Shareholders.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Information required by this item is incorporated herein by reference from the Company’s Proxy Statement for the 2011 Annual Meeting of Shareholders.
Item 13. Certain Relationships and Related Transactions, and Director Independence
Information required by this item is incorporated herein by reference from the Company’s Proxy Statement for the 2011 Annual Meeting of Shareholders.
Item 14. Principal Accountant Fees and Services
Information required by this item is incorporated herein by reference from the Company’s Proxy Statement for the 2011 Annual Meeting of Shareholders.
 
47

Table of Contents
Item 15. Exhibits and Financial Statement Schedules
(a) The following documents are filed as part of this report:
(1) Financial Statements
Consolidated Financial Statements filed herewith are listed in the accompanying index on page F-1.
(2) Financial Statement Schedule
None
All other schedules are omitted because they are not applicable or not required, or because the required information is included in the consolidated financial statements or notes thereto.
(3) Exhibits
The Exhibits listed below are filed as part of, or incorporated by reference into, this report. The file number for each exhibit incorporated by reference is 000-22754 unless otherwise provided.

Exhibit
Number	  	Description	
 	 	
  3.1	  	Amended and Restated Articles of Incorporation incorporated by reference to Exhibit 3.1 of the Company’s Quarterly Report on Form 10-Q filed on September 9, 2004.	
 	 	
  3.2	  	Amendment No. 1 to Amended and Restated Articles of Incorporation incorporated by reference to Exhibit 3.2 of the Company’s Quarterly Report on Form 10-Q filed on September 9, 2004.	
 	 	
  3.3	  	Amended and Restated Bylaws are incorporated by reference to Exhibit 3.1 of the Company’s Current Report on Form 8-K filed on March 2, 2009.	
 	 	
10.1†	  	Amended and Restated Credit Agreement by and among Urban Outfitters, Inc. and Wachovia Bank, National Association is incorporated by reference to Exhibit 10.1 of the Company’s Quarterly Report on Form 10-Q filed on June 8, 2010.	
 	 	
10.2	  	First Amendment to Amended and Restated Credit Agreement by and among Urban Outfitters, Inc. and Wachovia Bank, National Association is incorporated by reference to Exhibit 10.2 of the Company’s Annual Report on Form 10-K filed on March 30, 2007.	
 	 	
10.3†	  	Second Amendment to Amended and Restated Credit Agreement by and among Urban Outfitters, Inc. and Wachovia Bank, National Association is incorporated by reference to Exhibit 10.2 of the Company’s Quarterly Report on Form 10-Q filed on June 8, 2010.	
 	 	
10.4†	  	Third Amendment to the Amended and Restated Credit Agreement by and among Urban Outfitters, Inc. and Wachovia Bank, National Association is incorporated by reference to Exhibit 10.3 of the Company’s Quarterly Report on Form 10-Q filed on June 8, 2010.	
 	 	
10.5	  	Fifth Amended and Restated Note, dated May 27, 2010, by and among Urban Outfitters, Inc. and Wells Fargo Bank, National Association is incorporated by reference to Exhibit 10.1 of the Company’s Quarterly Report on Form 10-Q filed on September 8, 2010.	
 
48

Table of Contents
 	 	 	
Exhibit
Number	  	Description	
 	 	
10.6	  	Letter Agreement Extension of Amended and Restated Credit Agreement by and among Urban Outfitters, Inc. and Wachovia Bank, National Association as amended, dated December 1, 2010 is incorporated by reference to Exhibit 10.3 of the Company’s Quarterly Report on Form 10-Q filed on December 10, 2010.	
 	 	
10.7*	  	Letter Agreement Extension of Amended and Restated Credit Agreement by and among Urban Outfitters, Inc. and Wells Fargo Bank, N.A. as amended, dated March 9, 2011.	
 	 	
10.8+	  	Urban Outfitters 2004 Stock Incentive Plan is incorporated by reference to Appendix B of the Company’s Definitive Proxy Statement on Schedule 14A filed on April 26, 2004 and Amendment No. 1 to the Urban Outfitters 2004 Stock Incentive Plan is incorporated by reference to Appendix  A  of the Company’s Definitive Proxy Statement on Schedule 14A filed on April 25, 2005.	
 	 	
10.9+	  	1997 Stock Option Plan is incorporated by reference to Exhibit 10.6 of the Company’s Annual Report on Form 10-K for fiscal year ended January 31, 1997.	
 	 	
10.10+	  	Urban Outfitters 401(k) Savings Plan is incorporated by reference to Exhibit 10.7 of the Company’s Registration Statement on Form S-8 (file no. 333-84333) filed on August 3, 1999.	
 	 	
10.11+	  	2000 Stock Incentive Plan is incorporated by reference to Appendix A of the Company’s Definitive Proxy Statement on Schedule 14A filed on April 17, 2000.	
 	 	
10.12+	  	2008 Stock Incentive Plan is incorporated by reference to Appendix A of the Company’s Definitive Proxy Statement on Schedule 14A filed on March 28, 2008	
 	 	
10.13+	  	Urban Outfitters Executive Incentive Plan, as amended and restated effective February 1, 2010, is incorporated by reference to Appendix A  of the Company’s Definitive Proxy Statement on Schedule 14A filed on April 1, 2010.	
 	 	
10.14+	  	Form of 2004 Plan—Non-Qualified Stock Option Agreement is incorporated by reference to Exhibit 99.1 of the Company’s Current Report on Form 8-K filed on June 18, 2009.	
 	 	
10.15+	  	Form of 2004 Plan—Non-Employee Director Non-Qualified Stock Option Agreement is incorporated by reference to Exhibit 99.2 of the Company’s Current Report on Form 8-K filed on June 18, 2009.	
 	 	
10.16+	  	Form of 2004 Plan—Incentive Stock Option Agreement is incorporated by reference to Exhibit 99.3 of the Company’s Current Report on Form 8-K filed on June 18, 2009.	
 	 	
10.17+	  	Form of 2004—Stock Appreciation Right Agreement is incorporated by reference to Exhibit 99.2 of the Company’s Current Report on Form 8-K filed on September 7, 2010.	
 	 	
10.18+	  	Form of 2004 Plan—Restricted Stock Unit Agreement is incorporated by reference to Exhibit 10.1 of the Company’s Form 10-Q filed on December 10, 2010.	
 	 	
10.19+	  	Form of 2008 Plan—Non-Qualified Stock Option Agreement is incorporated by reference to Exhibit 99.4 of the Company’s Current Report on Form 8-K filed on June 18, 2009.	
 	 	
10.20+	  	Form of 2008 Plan—Non-Employee Director Non-Qualified Stock Option Agreement is incorporated by reference to Exhibit 99.5 of the Company’s Current Report on Form 8-K filed on June 18, 2009.	
 
49

Table of Contents
 	 	 	
Exhibit
Number	  	Description	
 	 	
10.21+	  	Form of 2008 Plan—Incentive Stock Option Agreement is incorporated by reference to Exhibit 99.6 of the Company’s Current Report on Form 8-K filed on June 18, 2009.	
 	 	
10.22+	  	Form of 2008 Plan—Performance Stock Unit Agreement is incorporated by reference to Exhibit 99.1 of the Company’s Current Report on Form 8-K filed on September 7, 2010.	
 	 	
10.23+	  	Form of 2008 Plan—Restricted Stock Unit Agreement is incorporated by reference to Exhibit 10.2 of the Company’s Form 10-Q filed on December 10, 2010.	
 	 	
21.1*	  	List of Subsidiaries.	
 	 	
23.1*	  	Consent of Deloitte & Touche LLP.	
 	 	
31.1*	  	Rule 13a-14(a)/15d-14(a) Certification of the Company’s Principal Executive Officer.	
 	 	
31.2*	  	Rule 13a-14(a)/15d-14(a) Certification of the Company’s Principal Financial Officer.	
 	 	
32.1**	  	Section 1350 Certification of the Company’s Principal Executive Officer.	
 	 	
32.2**	  	Section 1350 Certification of the Company’s Principal Financial Officer.	
 	 	
101.INS**	  	XBRL Instance Document	
 	 	
101.SCH**	  	XBRL Taxonomy Extension Schema	
 	 	
101.CAL**	  	XBRL Taxonomy Extension Calculation Linkbase	
 	 	
101.LAB**	  	XBRL Taxonomy Extension Label Linkbase	
 	 	
101.PRE**	  	XBRL Taxonomy Extension Presentation Linkbase	
 	 	
101.DEF**	  	XBRL Taxonomy Extension Definition Linkbase	

*	Filed herewith	
**	Furnished herewith	
+	Compensatory plan	
†	Confidential treatment has been requested with respect to portions of certain schedules and exhibits to this agreement pursuant to Rule 24b-2 of the Securities Exchange Act of 1934 and these confidential portions have been redacted. A complete copy of this agreement, including the redacted portions, has been separately filed with the Securities and Exchange Commission.	
 
50

Table of Contents
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 	 	URBAN OUTFITTERS, INC.	
 	 	 	
April 1, 2011	 	By:	 	/s/    GLEN T. SENK        	
 	 	 	 	Glen T. Senk	
 	 	 	 	Chief Executive Officer
(Principal Executive Officer)	
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature	  	Title	 	Date	
 	 	 	
/s/    RICHARD A. HAYNE        
Richard A. Hayne	  	Chairman of the Board, President and Director	 	April 1, 2011	
 	 	 	
/s/    GLEN T. SENK        
Glen T. Senk
(Principal Executive Officer)	  	Chief Executive Officer and Director	 	April 1, 2011	
 	 	 	
/s/    ERIC ARTZ        
Eric Artz
(Principal Financial Officer)	  	Chief Financial Officer	 	April 1, 2011	
 	 	 	
/s/    FRANK J. CONFORTI        
Frank J. Conforti
(Principal Accounting Officer)	  	Chief Accounting Officer	 	April 1, 2011	
 	 	 	
/s/    SCOTT A. BELAIR        
Scott A. Belair	  	Director	 	April 1, 2011	
 	 	 	
/s/    HARRY S. CHERKEN, JR.        
Harry S. Cherken, Jr.	  	Director	 	April 1, 2011	
 	 	 	
/s/    JOEL S. LAWSON III        
Joel S. Lawson III	  	Director	 	April 1, 2011	
 	 	 	
/s/    ROBERT H. STROUSE        
Robert H. Strouse	  	Director	 	April 1, 2011	
 
51

Table of Contents
URBAN OUTFITTERS, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

 	  	Page	
 	 	
Report of Independent Registered Public Accounting Firm—Deloitte & Touche LLP	  	F-2	
 	 	
Consolidated Balance Sheets as of January 31, 2011 and January 31, 2010	  	F-3	
 	 	
Consolidated Statements of Income for the fiscal years ended January 31, 2011, 2010 and 2009	  	F-4	
 	 	
Consolidated Statements of Shareholders’ Equity for the fiscal years ended January  31, 2011, 2010 and 2009	  	F-5	
 	 	
Consolidated Statements of Cash Flows for the fiscal years ended January 31, 2011, 2010 and 2009	  	F-6	
 	 	
Notes to Consolidated Financial Statements	  	F-7	
 
F-1

Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of
Urban Outfitters, Inc.
Philadelphia, Pennsylvania
We have audited the accompanying consolidated balance sheets of Urban Outfitters, Inc. and subsidiaries (the “Company”) as of January 31, 2011 and 2010, and the related consolidated statements of income, shareholders’ equity, and cash flows for each of the three years in the period ended January 31, 2011. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Urban Outfitters, Inc. and subsidiaries as of January 31, 2011 and 2010, and the results of their operations and their cash flows for each of the three years in the period ended January 31, 2011, in conformity with accounting principles generally accepted in the United States of America.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company’s internal control over financial reporting as of January 31, 2011, based on the criteria established in  Internal Control—Integrated Framework  issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated April 1, 2011 expressed an unqualified opinion on the Company’s internal control over financial reporting.
/s/ DELOITTE & TOUCHE LLP
Philadelphia, Pennsylvania
April 1, 2011
 
F-2

Table of Contents
URBAN OUTFITTERS, INC.
Consolidated Balance Sheets
(in thousands, except share and per share data)

 	  	January 31,	 	 	
 	  	2011	 	 	2010	 	 	
ASSETS	  	 	 	 	 	 	 	 	 	
Current assets:	  	 	 	 	 	 	 	 	 	
Cash and cash equivalents	  	$	340,257	  	 	$	159,024	  	 	
Marketable securities	  	 	116,420	  	 	 	342,512	  	 	
Accounts receivable, net of allowance for doubtful accounts of $1,015 and $1,284, respectively	  	 	36,502	  	 	 	38,405	  	 	
Inventories	  	 	229,561	  	 	 	186,130	  	 	
Prepaid expenses and other current assets	  	 	66,886	  	 	 	67,865	  	 	
Deferred taxes	  	 	14,351	  	 	 	12,277	  	 	
 	  	 	 	 	 	 	 	 	 	
Total current assets	  	 	803,977	  	 	 	806,213	  	 	
 	  	 	 	 	 	 	 	 	 	
Property and equipment, net	  	 	586,346	  	 	 	539,961	  	 	
Marketable securities	  	 	351,988	  	 	 	243,445	  	 	
Deferred income taxes and other assets	  	 	52,010	  	 	 	46,474	  	 	
 	  	 	 	 	 	 	 	 	 	
Total Assets	  	$	1,794,321	  	 	$	1,636,093	  	 	
 	  	 	 	 	 	 	 	 	 	
LIABILITIES AND SHAREHOLDERS’ EQUITY	  	 	 	 	 	 	 	 	 	
Current liabilities:	  	 	 	 	 	 	 	 	 	
Accounts payable	  	$	82,904	  	 	$	78,041	  	 	
Accrued compensation	  	 	20,212	  	 	 	21,913	  	 	
Accrued expenses and other current liabilities	  	 	107,908	  	 	 	88,595	  	 	
 	  	 	 	 	 	 	 	 	 	
Total current liabilities	  	 	211,024	  	 	 	188,549	  	 	
Deferred rent and other liabilities	  	 	171,749	  	 	 	150,769	  	 	
 	  	 	 	 	 	 	 	 	 	
Total Liabilities	  	 	382,773	  	 	 	339,318	  	 	
 	  	 	 	 	 	 	 	 	 	
Commitments and contingencies (see Note 11)	  	 	 	 	 	 	 	 	 	
Shareholders’ equity:	  	 	 	 	 	 	 	 	 	
Preferred shares; $.0001 par value, 10,000,000 shares authorized, none issued	  	 	—  	  	 	 	—  	  	 	
Common shares; $.0001 par value, 200,000,000 shares authorized, 164,413,427 and 168,558,371 issued and outstanding, respectively	  	 	17	  	 	 	17	  	 	
Additional paid-in capital	  	 	27,603	  	 	 	184,620	  	 	
Retained earnings	  	 	1,394,190	  	 	 	1,121,232	  	 	
Accumulated other comprehensive loss	  	 	(10,262	) 	 	 	(9,094	) 	 	
 	  	 	 	 	 	 	 	 	 	
Total Shareholders’ Equity	  	 	1,411,548	  	 	 	1,296,775	  	 	
 	  	 	 	 	 	 	 	 	 	
Total Liabilities and Shareholders’ Equity	  	$	1,794,321	  	 	$	1,636,093	  	 	
 	  	 	 	 	 	 	 	 	 	
The accompanying notes are an integral part of these consolidated financial statements.
 
F-3

Table of Contents
URBAN OUTFITTERS, INC.
Consolidated Statements of Income
(in thousands, except share and per share data)

 	  	Fiscal Year Ended January 31,	 	
 	  	2011	 	 	2010	 	 	2009	 	
Net sales	  	$	2,274,102	  	 	$	1,937,815	  	 	$	1,834,618	  	
Cost of sales, including certain buying, distribution and occupancy costs	  	 	1,337,482	  	 	 	1,151,670	  	 	 	1,121,140	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Gross profit	  	 	936,620	  	 	 	786,145	  	 	 	713,478	  	
Selling, general and administrative expenses	  	 	522,417	  	 	 	447,161	  	 	 	414,043	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Income from operations	  	 	414,203	  	 	 	338,984	  	 	 	299,435	  	
Interest income	  	 	4,669	  	 	 	6,290	  	 	 	11,504	  	
Other income	  	 	486	  	 	 	463	  	 	 	694	  	
Other expenses	  	 	(2,150	) 	 	 	(1,331	) 	 	 	(2,143	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Income before income taxes	  	 	417,208	  	 	 	344,406	  	 	 	309,490	  	
Income tax expense	  	 	144,250	  	 	 	124,513	  	 	 	110,126	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net income	  	$	272,958	  	 	$	219,893	  	 	$	199,364	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net income per common share:	  	 	 	 	 	 	 	 	 	 	 	 	
Basic	  	$	1.64	  	 	$	1.31	  	 	$	1.20	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Diluted	  	$	1.60	  	 	$	1.28	  	 	$	1.17	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Weighted average common shares outstanding:	  	 	 	 	 	 	 	 	 	 	 	 	
Basic	  	 	166,896,322	  	 	 	168,053,502	  	 	 	166,793,062	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Diluted	  	 	170,333,550	  	 	 	171,230,245	  	 	 	170,860,605	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
The accompanying notes are an integral part of these consolidated financial statements.
 
F-4

Table of Contents
URBAN OUTFITTERS, INC.
Consolidated Statements of Shareholders’ Equity
(in thousands, except share data)

 	 	Compre-
hensive
Income	 	 	Common Shares	 	 	Additional
Paid-in
Capital	 	 	Retained
Earnings	 	 	Accumulated
Other
Compre-
hensive
Income
(Loss)	 	 	Total	 	 	
 	 	 	 	 	Number of
Shares	 	 	Par
Value	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Balances as of February 1, 2008	 	 	 	 	 	 	166,104,615	  	 	$	17	  	 	$	144,204	  	 	$	701,975	  	 	$	7,235	  	 	$	853,431	  	 	 	 	 	
Net income	 	$	199,364	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	199,364	  	 	 	—  	  	 	 	199,364	  	 	 	 	 	
Foreign currency translation	 	 	(19,866	) 	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(19,866	) 	 	 	(19,866	) 	 	 	 	 	
Unrealized losses on marketable securities, net of tax	 	 	(5,116	) 	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(5,116	) 	 	 	(5,116	) 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Comprehensive income	 	$	174,382	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Share-based compensation	 	 	 	 	 	 	—  	  	 	 	—  	  	 	 	3,637	  	 	 	—  	  	 	 	—  	  	 	 	3,637	  	 	 	 	 	
Stock options and awards	 	 	 	 	 	 	1,607,473	  	 	 	—  	  	 	 	8,891	  	 	 	—  	  	 	 	—  	  	 	 	8,891	  	 	 	 	 	
Tax effect of share exercises	 	 	 	 	 	 	—  	  	 	 	—  	  	 	 	13,434	  	 	 	—  	  	 	 	—  	  	 	 	13,434	  	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Balances as of January 31, 2009	 	 	 	 	 	 	167,712,088	  	 	$	17	  	 	$	170,166	  	 	$	901,339	  	 	$	(17,747	) 	 	$	1,053,775	  	 	 	 	 	
Net income	 	$	219,893	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	219,893	  	 	 	—  	  	 	 	219,893	  	 	 	 	 	
Foreign currency translation	 	 	7,173	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	7,173	  	 	 	7,173	  	 	 	 	 	
Unrealized gains on marketable securities, net of tax	 	 	1,480	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	1,480	  	 	 	1,480	  	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Comprehensive income	 	$	228,546	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Share-based compensation	 	 	 	 	 	 	—  	  	 	 	—  	  	 	 	4,766	  	 	 	—  	  	 	 	—  	  	 	 	4,766	  	 	 	 	 	
Stock options and awards	 	 	 	 	 	 	846,283	  	 	 	—  	  	 	 	3,250	  	 	 	—  	  	 	 	—  	  	 	 	3,250	  	 	 	 	 	
Tax effect of share exercises	 	 	 	 	 	 	—  	  	 	 	—  	  	 	 	6,438	  	 	 	—  	  	 	 	—  	  	 	 	6,438	  	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Balances as of January 31, 2010	 	 	 	 	 	 	168,558,371	  	 	$	17	  	 	$	184,620	  	 	$	1,121,232	  	 	$	(9,094	) 	 	$	1,296,775	  	 	 	 	 	
Net income	 	$	272,958	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	272,958	  	 	 	—  	  	 	 	272,958	  	 	 	 	 	
Foreign currency translation	 	 	(429	) 	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(429	) 	 	 	(429	) 	 	 	 	 	
Unrealized losses on marketable securities, net of tax	 	 	(739	) 	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(739	) 	 	 	(739	) 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Comprehensive income	 	$	271,790	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Share-based compensation	 	 	 	 	 	 	—  	  	 	 	—  	  	 	 	10,725	  	 	 	—  	  	 	 	—  	  	 	 	10,725	  	 	 	 	 	
Stock options and awards	 	 	 	 	 	 	2,256,273	  	 	 	—  	  	 	 	24,129	  	 	 	—  	  	 	 	—  	  	 	 	24,129	  	 	 	 	 	
Tax effect of share exercises	 	 	 	 	 	 	—  	  	 	 	—  	  	 	 	12,847	  	 	 	—  	  	 	 	—  	  	 	 	12,847	  	 	 	 	 	
Share Repurchases	 	 	 	 	 	 	(6,401,217	) 	 	 	—  	  	 	 	(204,718	) 	 	 	—  	  	 	 	—  	  	 	 	(204,718	) 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Balances as of January 31, 2011	 	 	 	 	 	 	164,413,427	  	 	$	17	  	 	$	27,603	  	 	$	1,394,190	  	 	$	(10,262	) 	 	$	1,411,548	  	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
The accompanying notes are an integral part of these consolidated financial statements.
 
F-5

Table of Contents
URBAN OUTFITTERS, INC.
Consolidated Statements of Cash Flows
(in thousands)

 	 	Fiscal Year Ended January 31,	 	
 	 	2011	 	 	2010	 	 	2009	 	
Cash flows from operating activities:	 	 	 	 	 	 	 	 	 	 	 	 	
Net income	 	$	272,958	  	 	$	219,893	  	 	$	199,364	  	
Adjustments to reconcile net income to net cash provided by operating activities:	 	 	 	 	 	 	 	 	 	 	 	 	
Depreciation and amortization	 	 	101,105	  	 	 	92,350	  	 	 	81,949	  	
Provision for deferred income taxes	 	 	(8,727	) 	 	 	2,161	  	 	 	(9,351	) 	
Excess tax benefit on share-based compensation	 	 	(12,847	) 	 	 	(6,438	) 	 	 	(13,434	) 	
Share-based compensation expense	 	 	10,725	  	 	 	4,766	  	 	 	3,637	  	
Loss on disposition of property and equipment, net	 	 	119	  	 	 	339	  	 	 	61	  	
Changes in assets and liabilities:	 	 	 	 	 	 	 	 	 	 	 	 	
Receivables	 	 	1,835	  	 	 	(1,825	) 	 	 	(10,726	) 	
Inventories	 	 	(43,372	) 	 	 	(15,544	) 	 	 	(272	) 	
Prepaid expenses and other assets	 	 	14,825	  	 	 	(25,619	) 	 	 	9,210	  	
Accounts payable, accrued expenses and other liabilities	 	 	48,492	  	 	 	55,311	  	 	 	(8,868	) 	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Net cash provided by operating activities	 	 	385,113	  	 	 	325,394	  	 	 	251,570	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Cash flows from investing activities:	 	 	 	 	 	 	 	 	 	 	 	 	
Cash paid for property and equipment	 	 	(143,642	) 	 	 	(109,260	) 	 	 	(112,553	) 	
Cash paid for marketable securities	 	 	(463,129	) 	 	 	(806,546	) 	 	 	(809,039	) 	
Sales and maturities of marketable securities	 	 	571,236	  	 	 	421,040	  	 	 	864,685	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Net cash used in investing activities	 	 	(35,535	) 	 	 	(494,766	) 	 	 	(56,907	) 	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Cash flows from financing activities:	 	 	 	 	 	 	 	 	 	 	 	 	
Exercise of stock options	 	 	24,129	  	 	 	3,250	  	 	 	8,891	  	
Excess tax benefit from stock option exercises	 	 	12,847	  	 	 	6,438	  	 	 	13,434	  	
Share repurchases	 	 	(204,718	) 	 	 	—  	  	 	 	—  	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Net cash (used in) provided by financing activities	 	 	(167,742	) 	 	 	9,688	  	 	 	22,325	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Effect of exchange rate changes on cash and cash equivalents	 	 	(603	) 	 	 	2,673	  	 	 	(6,224	) 	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Increase (decrease) in cash and cash equivalents	 	 	181,233	  	 	 	(157,011	) 	 	 	210,764	  	
Cash and cash equivalents at beginning of period	 	 	159,024	  	 	 	316,035	  	 	 	105,271	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Cash and cash equivalents at end of period	 	$	340,257	  	 	$	159,024	  	 	$	316,035	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Supplemental cash flow information:	 	 	 	 	 	 	 	 	 	 	 	 	
Cash paid during the year for:	 	 	 	 	 	 	 	 	 	 	 	 	
Income taxes	 	$	121,341	  	 	$	137,490	  	 	$	115,040	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	
Non-cash investing activities—Accrued capital expenditures	 	$	8,077	  	 	$	12,960	  	 	$	6,561	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	
The accompanying notes are an integral part of these consolidated financial statements.
 
F-6

Table of Contents
URBAN OUTFITTERS, INC
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)
1. Nature of Business
Urban Outfitters, Inc. (the “Company” or “Urban Outfitters”), which was founded in 1970 and originally operated by a predecessor partnership, was incorporated in the Commonwealth of Pennsylvania in 1976. The principal business activity of the Company is the operation of a general consumer product retail and wholesale business selling to customers through various channels including retail stores, five catalogs and ten web sites. As of January 31, 2011 and 2010, the Company operated 372 and 327 stores, respectively. Stores located in the United States totaled 334 as of January 31, 2011 and 298 as of January 31, 2010. Operations in Europe and Canada included 24 stores and 14 stores as of January 31, 2011, respectively and 19 stores and 10 stores as of January 31, 2010, respectively. In addition, the Company’s wholesale segment sold and distributed apparel to approximately 1,400 better department and specialty retailers worldwide.
2. Summary of Significant Accounting Policies
Fiscal Year-End
The Company operates on a fiscal year ending January 31 of each year. All references to fiscal years of the Company refer to the fiscal years ended on January 31 in those years. For example, the Company’s fiscal 2011 ended on January 31, 2011.
Principles of Consolidation
The consolidated financial statements include the accounts of Urban Outfitters, Inc. and all of its subsidiaries. All inter-company transactions and accounts have been eliminated in consolidation.
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of net sales and expenses during the reporting period. Actual results could differ from those estimates.
Cash and Cash Equivalents
Cash and cash equivalents are defined as cash and short-term highly liquid investments with maturities of less than three months at the time of purchase. These short-term highly liquid investments are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. As of January 31, 2011 and 2010, cash and cash equivalents included cash on hand, cash in banks and money market accounts.
 
F-7

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
Marketable Securities
The Company’s marketable securities may be classified as either held-to-maturity or available-for-sale. Held-to-maturity securities represent those securities that the Company has both the intent and ability to hold to maturity and are carried at amortized cost. Interest on these securities, as well as amortization of discounts and premiums, is included in interest income. Available-for-sale securities represent securities that do not meet the classification of held-to-maturity, are not actively traded and are carried at fair value, which approximates amortized cost. Unrealized gains and losses on these securities are excluded from earnings and are reported as a separate component of shareholders’ equity until realized. When available-for-sale securities are sold, the cost of the securities is specifically identified and is used to determine the realized gain or loss. Securities classified as current have maturity dates of less than one year from the balance sheet date. Securities classified as non-current have maturity dates greater than one year from the balance sheet date. Available for sale securities such as Auction Rate Securities (“ARS”) that fail at auction and do not liquidate under normal course are classified as non-current assets. Successful auctions would be classified as current assets. Marketable securities as of January 31, 2011 and 2010 were classified as available-for-sale.
Approximately 3.6% of the Company’s cash, cash equivalents and marketable securities are invested in “A” or better rated ARS that represent interests in municipal and student loan related collateralized debt obligations, all of which are guaranteed by either government agencies and/or insured by private insurance agencies at 97% or greater of par value. The Company’s ARS had a fair value of $29.5 million as of January 31, 2011 and $33.5 million as of January 31, 2010. As of and subsequent to the end of the current fiscal year, all of the ARS held by the Company failed to liquidate at auction due to a lack of market demand. Liquidity for these ARS was historically provided by an auction process that resets the applicable interest rate at pre-determined intervals, usually 7, 28, 35 or 90 days. The principal associated with these failed auctions will not be available until a successful auction occurs, the bond is called by the issuer, a buyer is found from outside the auction process, or the debt obligation reaches its maturity. Based on review of credit quality, collateralization, final stated maturity, estimates of the probability of being called or becoming illiquid prior to final maturity, redemptions of similar ARS, previous market activity for same investment security, impact due to extended periods of maximum auction rates and valuation models, the Company has recorded $3.8 million and $4.1 million of temporary impairment on its ARS as of January 31, 2011 and January 31, 2010, respectively. To date the Company has collected all interest receivable on outstanding ARS when due and has not been informed by the issuers that accrued interest payments are currently at risk. The Company does not have the intent to sell the underlying securities prior to their recovery and the Company believes it is not likely that it will be required to sell the underlying securities prior to their anticipated recovery of full amortized cost. As a result of the current illiquidity, the Company has classified all ARS as non-current assets under marketable securities. The Company continues to monitor the market for ARS and consider the impact, if any, on the fair value of its investments.
The Company also includes disclosure about its investments that are in an unrealized loss position for which other-than-temporary impairments have not been recognized.
 
F-8

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
Accounts Receivable
Accounts receivable primarily consists of amounts due from our wholesale customers as well as credit card receivables. The activity of the allowance for doubtful accounts for the years ended January 31, 2011, 2010 and 2009 was as follows:

 	  	Balance at
beginning of
year	 	  	Additions	 	  	Deductions	 	 	Balance at
end of
year	 	
Year ended January 31, 2011	  	$	1,284	  	  	$	2,397	  	  	$	(2,666	) 	 	$	1,015	  	
Year ended January 31, 2010	  	$	1,229	  	  	$	1,791	  	  	$	(1,736	) 	 	$	1,284	  	
Year ended January 31, 2009	  	$	966	  	  	$	4,375	  	  	$	(4,112	) 	 	$	1,229	  	
Inventories
Inventories, which consist primarily of general consumer merchandise held for sale, are valued at the lower of cost or market. Cost is determined on the first-in, first-out method and includes the cost of merchandise and import related costs, including freight, import taxes and agent commissions. A periodic review of inventory is performed in order to determine if inventory is properly stated at the lower of cost or market. Factors related to current inventories such as future expected consumer demand and fashion trends, current aging, current and anticipated retail markdowns or wholesale discounts, and class or type of inventory are analyzed to determine estimated net realizable value. Criteria utilized by the Company to quantify aging trends include factors such as average selling cycle and seasonality of merchandise, the historical rate at which merchandise has sold below cost during the average selling cycle, and the value and nature of merchandise currently priced below original cost. A provision is recorded to reduce the cost of inventories to the estimated net realizable values, if appropriate. The majority of inventory at January 31, 2011 and 2010 consisted of finished goods. Unfinished goods and work-in-process were not material to the overall net inventory value.
Adjustments to reserves related to the net realizable value of inventories are primarily based on the market value of the Company’s physical inventories, cycle counts and recent historical trends. The Company’s physical inventories for fiscal 2011 were performed as of June 2010 and January 2011. The Company’s estimates generally have been accurate and their reserve methods have been applied on a consistent basis. The Company expects the amount of their reserves to increase over time as they expand their store base and accordingly, related inventories.
Property and Equipment
Property and equipment are stated at cost and primarily consist of store related leasehold improvements, buildings and furniture and fixtures. Depreciation is typically computed using the straight-line method over five years for furniture and fixtures, the lesser of the lease term or useful life for leasehold improvements, three to ten years for other operating equipment and 39 years for buildings. Major renovations or improvements that extend the service lives of our assets are capitalized over the extension period or life of the improvement, whichever is less.
 
F-9

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
The Company reviews long-lived assets for possible impairment whenever events or changes in circumstances indicate the carrying amount may not be recoverable. This determination includes evaluation of factors such as future asset utilization and future net undiscounted cash flows expected to result from the use of the assets. Management believes there has been no impairment of the Company’s long-lived assets as of January 31, 2011.
Deferred Rent
Rent expense from leases is recorded on a straight-line basis over the lease period. The net excess of rent expense over the actual cash paid is recorded as deferred rent. In addition, certain store leases provide for contingent rentals when sales exceed specified break-point levels that are weighted based upon historical cyclicality. For leases where achievement of these levels is considered probable based on cumulative lease year revenue versus the established breakpoint at any given point in time, contingent rent is accrued. This is expensed in addition to minimum rent which is recorded on a straight-line basis over the lease period.
Operating Leases
The Company leases its retail stores under operating leases. Many of the lease agreements contain rent holidays, rent escalation clauses and contingent rent provisions or some combination of these items. The Company recognizes rent expense on a straight-line basis over the accounting lease term.
The Company records rent expense on a straight-line basis over the lease period commencing on the date that the premise is available from the landlord. The lease period includes the construction period to make the leased space suitable for operating during which time the Company is not permitted to occupy the space. For purposes of calculating straight-line rent expense, the commencement date of the lease term reflects the date the Company takes possession of the building for initial construction and setup.
The Company classifies tenant improvement allowances in its Consolidated Financial Statements under deferred rent and amortizes them on a straight-line basis over the related lease period. Tenant improvement allowance activity is presented as part of cash flows from operating activities in the accompanying Consolidated Statements of Cash Flows.
Revenue Recognition
Revenue is recognized at the point-of-sale for retail store sales or when merchandise is shipped to customers for wholesale and direct-to-consumer sales, net of estimated customer returns. Revenue is recognized at the completion of a job or service for landscape sales. Revenue is presented on a net basis and does not include any tax assessed by a governmental or municipal authority. Payment for merchandise at stores and through the Company’s direct-to-consumer channel is tendered by cash, check, credit card, debit card or gift card. Therefore, the Company’s need to collect outstanding accounts receivable for its retail and direct-to-consumer channel is negligible and mainly results from returned checks or unauthorized credit card transactions. The Company maintains an allowance for doubtful accounts for its wholesale and landscape service accounts receivable, which management
 
F-10

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
reviews on a regular basis and believes is sufficient to cover potential credit losses and billing adjustments. Deposits for custom orders are recorded as a liability and recognized as a sale upon delivery of the merchandise to the customer. These custom orders, typically for upholstered furniture, are not material. Deposits for landscape services are recorded as a liability and recognized as a sale upon completion of service. Landscape services and related deposits are not material.
The Company accounts for a gift card transaction by recording a liability at the time the gift card is issued to the customer in exchange for consideration from the customer. A liability is established and remains on the Company’s books until the card is redeemed by the customer, at which time the Company records the redemption of the card for merchandise as a sale or when it is determined the likelihood of redemption is remote. The Company determines the probability of the gift cards being redeemed to be remote based on historical redemption patterns. Revenues attributable to gift card liabilities relieved after the likelihood of redemption becomes remote are included in sales and are not material. The Company’s gift cards do not expire.
Sales Return Reserve
The Company records a reserve for estimated product returns where the sale has occurred during the period reported, but the return is likely to occur subsequent to the period reported and may otherwise be considered in-transit. The reserve for estimated in-transit product returns is based on the Company’s most recent historical return trends. If the actual return rate or experience is materially higher than the Company’s estimate, additional sales returns would be recorded in the future. The activity of the sales returns reserve for the years ended January 31, 2011, 2010 and 2009 was as follows:

 	  	Balance at
beginning of
year	 	  	Additions	 	  	Deductions	 	 	Balance at
end of
year	 	
Year ended January 31, 2011	  	$	9,912	  	  	$	41,692	  	  	$	(40,237	) 	 	$	11,367	  	
Year ended January 31, 2010	  	$	7,547	  	  	$	33,889	  	  	$	(31,524	) 	 	$	9,912	  	
Year ended January 31, 2009	  	$	6,776	  	  	$	28,408	  	  	$	(27,637	) 	 	$	7,547	  	
Cost of Sales, Including Certain Buying, Distribution and Occupancy Costs
Cost of sales, including certain buying, distribution and occupancy costs includes the following: the cost of merchandise; merchandise markdowns; obsolescence and shrink provisions; store occupancy costs including rent and depreciation; customer shipping costs for direct-to-consumer orders; in-bound and outbound freight; U.S. Customs related taxes and duties; inventory acquisition and purchasing costs; warehousing and handling costs and other inventory acquisition related costs.
Selling, General and Administrative Expenses
Selling, general and administrative expenses includes expenses such as (i) direct selling and selling supervisory expenses; (ii) various corporate expenses such as information systems, finance, loss prevention, talent acquisition, and executive management expenses; and (iii) other associated general expenses.
 
F-11

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
Shipping and Handling Fees and Costs
The Company includes shipping and handling revenues in net sales and shipping and handling costs in cost of sales. The Company’s shipping and handling revenues consist of amounts billed to customers for shipping and handling merchandise. Shipping and handling costs include shipping supplies, related labor costs and third-party shipping costs.
Advertising
The Company expenses the costs of advertising when the advertising occurs, except for direct-to-consumer advertising, which is capitalized and amortized over its expected period of future benefit. Advertising costs primarily relate to our direct-to-consumer marketing expenses which are composed of web marketing, catalog printing, paper, postage and other costs related to production of photographic images used in our catalogs and on our web sites. These costs are amortized over the period in which the customer responds to the marketing material determined based on historical customer response trends to a similar season’s advertisement. Amortization rates are reviewed on a regular basis during the fiscal year and may be adjusted if the predicted customer response appears materially different than the historical response rate. The Company has the ability to measure the response rate to direct marketing early in the course of the advertisement based on its customers’ reference to a specific catalog or by product placed and sold. The average amortization period for a catalog and related items are typically three months. If there is no expected future benefit, the cost of advertising is expensed when incurred. Advertising costs reported as prepaid expenses were $3,323 and $3,238 as of January 31, 2011 and 2010, respectively. Advertising expenses were $58,336, $46,827 and $45,561 for fiscal 2011, 2010 and 2009, respectively.
Start-up Costs
The Company expenses all start-up and organization costs as incurred, including travel, training, recruiting, salaries and other operating costs.
Web Site Development Costs
The Company capitalizes applicable costs incurred during the application and infrastructure development stage and expenses costs incurred during the planning and operating stage. During fiscal 2011, 2010 and 2009, the Company did not capitalize any internal-use software development costs because substantially all costs were incurred during the planning and operating stages, and costs incurred during the application and infrastructure development stage were not material.
Income Taxes
The Company utilizes a balance sheet approach to provide for income taxes. Under this method, deferred tax assets and liabilities are recognized for the expected future tax consequences of net operating loss carryforwards and temporary differences between the carrying amounts and the tax bases of assets and liabilities. The Company files a consolidated United States federal income tax return (see Note 8 for a further discussion of income taxes).
 
F-12

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
Net Income Per Common Share
Basic net income per common share is computed by dividing net income available to common shareholders by the weighted average number of common shares outstanding. Diluted net income per common share is computed by dividing net income available to common shareholders by the weighted average number of common shares and common share equivalents outstanding. Common share equivalents include the effect of stock options, stock appreciation rights, restricted shares and performance share units.
Accumulated Other Comprehensive Income
Comprehensive income is comprised of two subsets—net income and accumulated other comprehensive income. Amounts included in accumulated other comprehensive income relate to foreign currency translation adjustments and unrealized gains or losses on marketable securities. The foreign currency translation adjustments are not adjusted for income taxes because these adjustments relate to indefinite investments in non-U.S. subsidiaries. Accumulated other comprehensive income consisted of foreign currency translation losses of $7,752 and $7,323 as of January 31, 2011 and January 31, 2010, respectively. Accumulated other comprehensive income included unrealized losses, net of tax, on marketable securities of $2,510 and $1,771 as of January 31, 2011 and January 31, 2010, respectively. Gross realized gains and losses are included in other income and were not material to the Company’s Consolidated Financial Statements for all three years presented.
Foreign Currency Translation
The financial statements of the Company’s foreign operations are translated into U.S. dollars. Assets and liabilities are translated at current exchange rates as of the balance sheet date, equity accounts at historical exchange rates, while revenue and expense accounts are translated at the average rates in effect during the year. Translation adjustments are not included in determining net income, but are included in accumulated other comprehensive income within shareholders’ equity. As of January 31, 2011, 2010 and 2009, foreign currency translation adjustments resulted in losses of $7,752, $7,323 and $14,496, respectively.
Concentration of Credit Risk
Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash, cash equivalents, marketable securities and accounts receivable. The Company manages the credit risk associated with cash, cash equivalents and marketable securities by investing in high-quality securities held with reputable trustees and, by policy, limiting the amount of credit exposure to any one issue. The Company’s investment policy requires that the majority of its cash, cash equivalents and marketable securities are invested in federally insured or guaranteed investment vehicles such as federal government agencies, FDIC insured corporate bonds, irrevocable pre-refunded municipal bonds and United States treasury bills. Receivables from third-party credit cards are processed by financial institutions, which are monitored for financial stability. The Company periodically evaluates the financial condition of its wholesale segment customers. The Company’s
 
F-13

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
allowance for doubtful accounts reflects current market conditions and management’s assessment regarding the collectability of its accounts receivable. The Company maintains cash accounts that, at times, may exceed federally insured limits. The Company has not experienced any losses from maintaining cash accounts in excess of such limits. Management believes that it is not exposed to any significant risks related to its cash accounts.
Recently Issued Accounting Pronouncements
In January 2010, the Financial Accounting Standards Board (“FASB”) issued an accounting standards update which amends fair value measurements and disclosures and aims to improve the transparency of financial reporting of assets and liabilities measured at fair value. The update requires new disclosures for transfers in and out of Level 1 and Level 2 and the basis for such transfers. Also required are disclosures for activity in Level 3 including purchase, sale, issuance and settlement information. Lastly, it clarifies guidance regarding disaggregation and disclosure of information about valuation techniques and inputs used to measure fair value for both recurring and non-recurring fair value measurements in Level 2 and Level 3 categories. The Company has adopted the new disclosures and clarifications of existing disclosures as of February 1, 2010 which were effective for interim and annual reporting periods beginning after December 15, 2009. This adoption had no impact on the Company’s financial condition, results of operations or cash flows. The Company has not adopted the disclosures about purchases, sales, issuances and settlements in the roll forward of activity in Level 3 fair value measurements as these disclosures are effective for fiscal years beginning after December 15, 2010 and interim periods within those fiscal years. The Company does not expect this adoption to have an impact on its financial condition, results of operations or cash flows.
 
F-14

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
3. Marketable Securities
During all periods shown, marketable securities are classified as available-for-sale. The amortized cost, gross unrealized gains (losses) and fair values of available-for-sale securities by major security type and class of security as of January 31, 2011 and 2010 are as follows:

 	  	Amortized
Cost	 	  	Unrealized
Gains	 	  	Unrealized
(Losses)	 	 	Fair
Value	 	
As of January 31, 2011	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Short-term Investments:	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Municipal and pre-refunded municipal bonds	  	$	42,996	  	  	$	48	  	  	$	(9	) 	 	$	43,035	  	
Federal government agencies	  	 	40,842	  	  	 	80	  	  	 	—  	  	 	 	40,922	  	
FDIC insured corporate bonds	  	 	23,489	  	  	 	66	  	  	 	—  	  	 	 	23,555	  	
Treasury bills	  	 	7,004	  	  	 	4	  	  	 	—  	  	 	 	7,008	  	
Variable rate demand notes	  	 	1,900	  	  	 	—  	  	  	 	—  	  	 	 	1,900	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
 	  	 	116,231	  	  	 	198	  	  	 	(9	) 	 	 	116,420	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Long-term Investments:	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Municipal and pre-refunded municipal bonds	  	 	143,711	  	  	 	216	  	  	 	(558	) 	 	 	143,369	  	
Corporate bonds	  	 	137,540	  	  	 	173	  	  	 	(154	) 	 	 	137,559	  	
Federal government agencies	  	 	18,225	  	  	 	30	  	  	 	(2	) 	 	 	18,253	  	
Treasury bills	  	 	23,311	  	  	 	34	  	  	 	—  	  	 	 	23,345	  	
Auction rate securities	  	 	33,250	  	  	 	—  	  	  	 	(3,788	) 	 	 	29,462	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
 	  	 	356,037	  	  	 	453	  	  	 	(4,502	) 	 	 	351,988	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
 	  	$	472,268	  	  	$	651	  	  	$	(4,511	) 	 	$	468,408	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
As of January 31, 2010	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Short-term Investments:	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Municipal and pre-refunded municipal bonds	  	$	120,778	  	  	$	357	  	  	$	(5	) 	 	$	121,130	  	
Federal government agencies	  	 	154,470	  	  	 	229	  	  	 	(24	) 	 	 	154,675	  	
FDIC insured corporate bonds	  	 	22,219	  	  	 	186	  	  	 	—  	  	 	 	22,405	  	
Treasury bills	  	 	42,758	  	  	 	43	  	  	 	—  	  	 	 	42,801	  	
Equities	  	 	1,800	  	  	 	—  	  	  	 	(299	) 	 	 	1,501	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
 	  	 	342,025	  	  	 	815	  	  	 	(328	) 	 	 	342,512	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Long-term Investments:	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Municipal and pre-refunded municipal bonds	  	 	35,699	  	  	 	302	  	  	 	(29	) 	 	 	35,972	  	
Federal government agencies	  	 	116,625	  	  	 	394	  	  	 	(111	) 	 	 	116,908	  	
FDIC insured corporate bonds	  	 	32,652	  	  	 	263	  	  	 	—  	  	 	 	32,915	  	
Treasury bills	  	 	24,055	  	  	 	90	  	  	 	—  	  	 	 	24,145	  	
Auction rate securities	  	 	37,625	  	  	 	—  	  	  	 	(4,120	) 	 	 	33,505	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
 	  	 	246,656	  	  	 	1,049	  	  	 	(4,260	) 	 	 	243,445	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
 	  	$	588,681	  	  	$	1,864	  	  	$	(4,588	) 	 	$	585,957	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	 	 	
Proceeds from the sale and maturities of available-for-sale securities were $571,236, $421,040 and $864,685 in fiscal 2011, 2010 and 2009, respectively. The Company included in other income, a net realized loss of $30 during fiscal 2011, a net realized gain of $1,075 during fiscal 2010 and a net realized loss of $896 during fiscal 2009. Amortization of discounts and premiums, net, resulted in charges of $8,702, $6,204 and $2,444 for fiscal years 2011, 2010, and 2009, respectively.
 
F-15

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
The following tables show the gross unrealized losses and fair value of the Company’s marketable securities with unrealized losses that are not deemed to be other-than-temporarily impaired aggregated by the length of time that individual securities have been in a continuous unrealized loss position, at January 31, 2011 and January 31, 2010, respectively.

 	  	January 31, 2011	 	
 	  	Less Than 12 Months	 	 	12 Months or Greater	 	 	Total	 	
Description of Securities	  	Fair Value	 	  	Unrealized
Losses	 	 	Fair Value	 	  	Unrealized
Losses	 	 	Fair Value	 	  	Unrealized
Losses	 	
Municipal and pre-refunded municipal bonds	  	 	103,090	  	  	 	(567	) 	 	 	—  	  	  	 	—  	  	 	 	103,090	  	  	 	(567	) 	
Federal government agencies	  	 	1,397	  	  	 	(2	) 	 	 	—  	  	  	 	—  	  	 	 	1,397	  	  	 	(2	) 	
FDIC insured corporate bonds	  	 	67,359	  	  	 	(154	) 	 	 	—  	  	  	 	—  	  	 	 	67,359	  	  	 	(154	) 	
Auction rate securities	  	 	—  	  	  	 	—  	  	 	 	29,462	  	  	 	(3,788	) 	 	 	29,462	  	  	 	(3,788	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
Total	  	 	171,846	  	  	 	(723	) 	 	 	29,462	  	  	 	(3,788	) 	 	 	201,308	  	  	 	(4,511	) 	

 	  	January 31, 2010	 	
 	  	Less Than 12 Months	 	 	12 Months or Greater	 	 	Total	 	
Description of Securities	  	Fair Value	 	  	Unrealized
Losses	 	 	Fair Value	 	  	Unrealized
Losses	 	 	Fair Value	 	  	Unrealized
Losses	 	
Municipal and pre-refunded municipal bonds	  	 	25,468	  	  	 	(34	) 	 	 	—  	  	  	 	—  	  	 	 	25,468	  	  	 	(34	) 	
Federal government agencies	  	 	55,988	  	  	 	(135	) 	 	 	—  	  	  	 	—  	  	 	 	55,988	  	  	 	(135	) 	
Equities	  	 	—  	  	  	 	—  	  	 	 	1,501	  	  	 	(299	) 	 	 	1,501	  	  	 	(299	) 	
Auction rate securities	  	 	—  	  	  	 	—  	  	 	 	37,625	  	  	 	(4,120	) 	 	 	37,625	  	  	 	(4,120	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
Total	  	 	81,456	  	  	 	(169	) 	 	 	39,126	  	  	 	(4,419	) 	 	 	120,582	  	  	 	(4,588	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
As of January 31, 2011 and 2010, there were a total of 128 and 53 issued securities with unrealized loss positions within the Company’s portfolio, respectively. The total unrealized loss position due to write-downs of ARS held by the Company that have experienced auction failures as of January 31, 2011 and 2010 was $3,788 and $4,120, respectively. The Company deemed all of these securities as temporarily impaired. The unrealized loss positions were primarily due to auction failures of the ARS held and fluctuations in the market interest rates for remaining securities. The Company believes it has the ability to realize the full value of all of these investments upon maturity or redemption.
As of January 31, 2011, the par value of our ARS was $33,250 and the estimated fair value was $29,462. Our ARS portfolio consists of “A” or better rated ARS that represent interests in municipal and student loan related collateralized debt obligations, all of which are guaranteed by either government agencies and/or insured by private insurance agencies at 97% or greater of par value. To date, we have collected all interest payable on outstanding ARS when due and have not been informed by the issuers that accrued interest payments are currently at risk. The Company does not have the intent to sell the underlying securities prior to their recovery and the Company believes it is not likely that it will be required to sell the underlying securities prior to their anticipated recovery of full amortized cost.
 
F-16

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
4. Fair Value of Financial Assets and Financial Liabilities
The Company utilizes a hierarchy that prioritizes fair value measurements based on the types of inputs used for the various valuation techniques (market approach, income approach and cost approach that relate to its financial assets and financial liabilities). The levels of the hierarchy are described as follows:
 
 	•	 	Level 1: Observable inputs such as quoted prices in active markets for identical assets or liabilities.	
 
 	•	 	Level 2: Inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly; these include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.	
 
 	•	 	Level 3: Unobservable inputs that reflect the reporting entity’s own assumptions.	
Management’s assessment of the significance of a particular input to the fair value measurement requires judgment and may affect the valuation of financial assets and liabilities and their placement within the fair value hierarchy. The Company’s financial assets that are accounted for at fair value on a recurring basis are presented in the table below:

 	  	Marketable Securities Fair Value as of
January 31, 2011	 	 	
 	  	Level 1	 	  	Level 2	 	  	Level 3	 	  	Total	 	 	 	
Assets:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	
Municipal and pre-refunded municipal bonds	  	$	—  	  	  	$	186,404	  	  	$	—  	  	  	$	186,404	  	 	 	
Federal government agencies	  	 	59,175	  	  	 	—  	  	  	 	—  	  	  	 	59,175	  	 	 	
FDIC insured corporate bonds	  	 	23,555	  	  	 	—  	  	  	 	—  	  	  	 	23,555	  	 	 	
Corporate bonds	  	 	137,559	  	  	 	—  	  	  	 	—  	  	  	 	137,559	  	 	 	
Treasury bills	  	 	30,353	  	  	 	—  	  	  	 	—  	  	  	 	30,353	  	 	 	
Auction rate securities	  	 	—  	  	  	 	—  	  	  	 	29,462	  	  	 	29,462	  	 	 	
Variable rate demand notes	  	 	—  	  	  	 	1,900	  	  	 	—  	  	  	 	1,900	  	 	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	
 	  	$	250,642	  	  	$	188,304	  	  	$	29,462	  	  	$	468,408	  	 	 	

 	  	Marketable Securities Fair Value as of
January 31, 2010	 	 	 	
 	  	Level 1	 	  	Level 2	 	  	Level 3	 	  	Total	 	 	 	
Assets:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	
Municipal and pre-refunded municipal bonds	  	$	—  	  	  	$	157,102	  	  	$	—  	  	  	$	157,102	  	 	 	
Federal government agencies	  	 	271,583	  	  	 	—  	  	  	 	—  	  	  	 	271,583	  	 	 	
FDIC insured corporate bonds	  	 	55,320	  	  	 	—  	  	  	 	—  	  	  	 	55,320	  	 	 	
Treasury bills	  	 	66,946	  	  	 	—  	  	  	 	—  	  	  	 	66,946	  	 	 	
Auction rate securities	  	 	—  	  	  	 	—  	  	  	 	33,505	  	  	 	33,505	  	 	 	
Equities	  	 	1,501	  	  	 	—  	  	  	 	—  	  	  	 	1,501	  	 	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	
 	  	$	395,350	  	  	$	157,102	  	  	$	33,505	  	  	$	585,957	  	 	 	

F-17

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
Level 1 assets consist of financial instruments whose value has been based on quoted market prices for identical financial instruments in an active market.
Level 2 assets consist of financial instruments whose value has been based on quoted prices for similar assets and liabilities in active markets as well as quoted prices for identical or similar assets or liabilities in markets that are not active.
Level 3 consists of financial instruments where there was no active market as of January 31, 2011 and 2010. As of January 31, 2011 and 2010 all of the Company’s level 3 financial instruments consisted of failed ARS of which there was insufficient observable market information to determine fair value. The Company estimated the fair values for these securities by incorporating assumptions that market participants would use in their estimates of fair value. Some of these assumptions included credit quality, collateralization, final stated maturity, estimates of the probability of being called or becoming liquid prior to final maturity, redemptions of similar ARS, previous market activity for the same investment security, impact due to extended periods of maximum auction rates and valuation models. As a result of this review, the Company determined its ARS to have a temporary impairment of $3,788 and $4,120 as of January 31, 2011 and January 31, 2010, respectively. The estimated fair values could change significantly based on future market conditions. The Company will continue to assess the fair value of its ARS for substantive changes in relevant market conditions, changes in its financial condition or other changes that may alter its estimates described above. Failed ARS represented approximately 3.6% and 4.5% of the Company’s total cash, cash equivalents and marketable securities as of January 31, 2011 and January 31, 2010, respectively.
Below is a reconciliation of the beginning and ending ARS securities balances that the Company valued using a Level 3 valuation for the fiscal years ended January 31, 2011 and 2010.

 	  	Fiscal Year Ended
January 31, 2011	 	 	Fiscal Year Ended
January 31, 2010	 	
Balance at beginning of period	  	$	33,505	  	 	$	38,742	  	
Total gains (losses) realized/unrealized:	  	 	 	 	 	 	 	 	
Included in earnings	  	 	—  	  	 	 	—  	  	
Included in other comprehensive income	  	 	332	  	 	 	1,163	  	
Purchases, issuances and settlements	  	 	(4,375	) 	 	 	(6,400	) 	
Transfers in and/or out of Level 3	  	 	—  	  	 	 	—  	  	
 	  	 	 	 	 	 	 	 	
Balance at end of period	  	$	29,462	  	 	$	33,505	  	
 	  	 	 	 	 	 	 	 	
Unrealized losses included in accumulated other comprehensive income related to assets still held at reporting date	  	$	(3,788	) 	 	$	(4,120	) 	
Total gains for the period included in earnings attributable to the change in unrealized gains or losses related to assets still held at reporting date	  	$	—  	  	 	$	—  	  	
 
F-18

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
5. Property and Equipment
Property and equipment is summarized as follows:

 	  	January 31,	 	
 	  	2011	 	 	2010	 	
Land	  	$	2,387	  	 	$	2,387	  	
Buildings	  	 	117,982	  	 	 	96,617	  	
Furniture and fixtures	  	 	273,621	  	 	 	242,123	  	
Leasehold improvements	  	 	606,020	  	 	 	552,095	  	
Other operating equipment	  	 	81,856	  	 	 	63,605	  	
Construction-in-progress	  	 	29,295	  	 	 	19,869	  	
 	  	 	 	 	 	 	 	 	
 	  	 	1,111,161	  	 	 	976,696	  	
Accumulated depreciation	  	 	(524,815	) 	 	 	(436,735	) 	
 	  	 	 	 	 	 	 	 	
Total	  	$	586,346	  	 	$	539,961	  	
 	  	 	 	 	 	 	 	 	
Depreciation expense for property and equipment for fiscal years ended 2011, 2010 and 2009 was $92,403, $86,146 and $79,505, respectively.
6. Accrued Expenses and Other Current Liabilities
Accrued expenses and other current liabilities consist of the following:

 	  	January 31,	 	 	
 	  	2011	 	  	2010	 	 	
Accrued rents and estimated property taxes	  	$	9,329	  	  	$	10,598	  	 	
Gift certificates and merchandise credits	  	 	30,866	  	  	 	25,161	  	 	
Accrued construction	  	 	8,103	  	  	 	13,046	  	 	
Accrued income taxes	  	 	22,466	  	  	 	5,216	  	 	
Accrued sales taxes	  	 	7,780	  	  	 	5,373	  	 	
Accrued payroll taxes	  	 	3,980	  	  	 	5,901	  	 	
Sales return reserve	  	 	11,367	  	  	 	9,912	  	 	
Other current liabilities	  	 	14,017	  	  	 	13,388	  	 	
 	  	 	 	 	  	 	 	 	 	
Total	  	$	107,908	  	  	$	88,595	  	 	
 	  	 	 	 	  	 	 	 	 	
7. Line of Credit Facility
On September 21, 2009, the Company amended its renewed and amended line of credit facility (the “Line”) with Wells Fargo Bank N.A. (the “Bank”). This amendment added an additional borrower and certain additional guarantors. The Line is a three-year revolving credit facility with an accordion feature allowing an increase in available credit up to $100,000 at the Company’s discretion. On May 27, 2010, the Company executed a fifth amendment to the Line increasing its credit limit to
 
F-19

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
$80,000. Cash advances bear interest at LIBOR plus 0.50% to 1.60% based on the Company’s achievement of prescribed adjusted debt ratios. The Line subjects the Company to various restrictive covenants, including maintenance of certain financial ratios and covenants such as fixed charge coverage and adjusted debt. The covenants also include limitations on the Company’s capital expenditures, ability to repurchase shares and the payment of cash dividends. As of January 31, 2011, there were no borrowings under the Line. Outstanding letters of credit and stand-by letters of credit under the Line totaled approximately $55,478 and $36,281 as of January 31, 2011 and January 31, 2010, respectively. The available credit, including the accordion feature under the Line was $44,522 and $63,719 as of January 31, 2011 and January 31, 2010, respectively. The Company is negotiating a renewal of the Line with the Bank. As part of these negotiations, the Company was granted an extension of all of the existing terms, covenants and conditions of the Line through April, 2011. The Company expects that such renewal will satisfy its letter of credit needs through at least 2014.
8. Income Taxes
The components of income before income taxes are as follows:

 	  	Fiscal Year Ended January 31,	 	 	
 	  	2011	 	  	2010	 	  	2009	 	 	
Domestic	  	$	374,777	  	  	$	333,824	  	  	$	297,747	  	 	
Foreign	  	 	42,431	  	  	 	10,582	  	  	 	11,743	  	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	
 	  	$	417,208	  	  	$	344,406	  	  	$	309,490	  	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	
The components of the provision for income tax expense are as follows:

 	  	Fiscal Year Ended January 31,	 	 	
 	  	2011	 	 	2010	 	 	2009	 	 	
Current:	  	 	 	 	 	 	 	 	 	 	 	 	 	
Federal	  	$	127,390	  	 	$	107,350	  	 	$	103,907	  	 	
State	  	 	19,492	  	 	 	13,216	  	 	 	15,037	  	 	
Foreign	  	 	6,095	  	 	 	1,786	  	 	 	533	  	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
 	  	 	152,977	  	 	 	122,352	  	 	 	119,477	  	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
Deferred:	  	 	 	 	 	 	 	 	 	 	 	 	 	
Federal	  	 	(6,698	) 	 	 	2,960	  	 	 	(7,917	) 	 	
State	  	 	(1,906	) 	 	 	(365	) 	 	 	(462	) 	 	
Foreign	  	 	(123	) 	 	 	(434	) 	 	 	(972	) 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
 	  	 	(8,727	) 	 	 	2,161	  	 	 	(9,351	) 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
 	  	$	144,250	  	 	$	124,513	  	 	$	110,126	  	 	

F-20

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
The Company’s effective tax rate was different than the statutory U.S. federal income tax rate for the following reasons:

 	  	Fiscal Year Ended January 31,	 	 	
 	  	2011	 	 	2010	 	 	2009	 	 	
Expected provision at statutory U.S. federal tax rate	  	 	35.0	% 	 	 	35.0	% 	 	 	35.0	% 	 	
State and local income taxes, net of federal tax benefit	  	 	3.2	  	 	 	2.3	  	 	 	2.6	  	 	
Foreign taxes	  	 	(2.1	) 	 	 	(0.6	) 	 	 	(1.5	) 	 	
Federal rehabilitation tax credits	  	 	(0.8	) 	 	 	—  	  	 	 	—  	  	 	
Other	  	 	(0.7	) 	 	 	(0.5	) 	 	 	(0.5	) 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
Effective tax rate	  	 	34.6	% 	 	 	36.2	% 	 	 	35.6	% 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
The significant components of deferred tax assets and liabilities as of January 31, 2011 and 2010 are as follows:

 	  	January 31,	 	
 	  	2011	 	 	2010	 	
Deferred tax liabilities:	  	 	 	 	 	 	 	 	
Prepaid expenses	  	$	(1,551	) 	 	$	(815	) 	
Depreciation	  	 	(15,922	) 	 	 	(32,181	) 	
 	  	 	 	 	 	 	 	 	
Gross deferred tax liabilities	  	 	(17,473	) 	 	 	(32,996	) 	
 	  	 	 	 	 	 	 	 	
Deferred tax assets:	  	 	 	 	 	 	 	 	
Deferred rent	  	 	43,005	  	 	 	54,563	  	
Inventories	  	 	5,434	  	 	 	5,575	  	
Accounts receivable	  	 	747	  	 	 	772	  	
Net operating loss carryforwards	  	 	5,123	  	 	 	4,795	  	
Tax uncertainties	  	 	4,433	  	 	 	4,594	  	
Accrued salaries and benefits, and other	  	 	13,496	  	 	 	8,549	  	
 	  	 	 	 	 	 	 	 	
Gross deferred tax assets, before valuation allowances	  	 	72,238	  	 	 	78,848	  	
 	  	 	 	 	 	 	 	 	
Valuation allowances	  	 	(2,622	) 	 	 	(2,196	) 	
 	  	 	 	 	 	 	 	 	
Net deferred tax assets	  	$	52,143	  	 	$	43,656	  	
 	  	 	 	 	 	 	 	 	
Net deferred tax assets are attributed to the jurisdictions in which the Company operates. As of January 31, 2011 and 2010, respectively, $37,170 and $29,655 were attributable to U.S. federal, $13,546 and $11,632 were attributed to state jurisdictions and $1,427 and $2,369 were attributed to foreign jurisdictions.
As of January 31, 2011, certain non-U.S. subsidiaries of the Company had net operating loss carryforwards for tax purposes of approximately $6,965 that do not expire and certain U.S. subsidiaries of the Company had state net operating loss carryforwards for tax purposes of approximately $14,111 that expire from 2016 through 2031. At January 31, 2011, the Company had a
 
F-21

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
full valuation allowance for certain foreign and state net operating loss carryforwards where it was uncertain the carryforwards would be utilized. The Company had no valuation allowance for certain other foreign and state net operating loss carryforwards where management believes it is more likely than not the tax benefit of these carryforwards will be realized. As of January 31, 2011 and 2010, the non-current portion of net deferred tax assets aggregated $37,789 and $31,379, respectively.
The cumulative amount of the Company’s share of undistributed earnings of non-U.S. subsidiaries for which no deferred taxes have been provided was $68,415 as of January 31, 2011. These earnings are deemed to be permanently re-invested to finance growth programs.
A reconciliation of the beginning and ending balances of the total amounts of gross unrecognized tax benefits is as follows:

 	  	January 31,	 	 	
 	  	2011	 	 	2010	 	 	2009	 	 	
Balance at the beginning of the period	  	$	7,532	  	 	$	7,509	  	 	$	7,805	  	 	
Increases in tax positions for prior years	  	 	43	  	 	 	948	  	 	 	24	  	 	
Decreases in tax positions for prior years	  	 	(592	) 	 	 	(116	) 	 	 	(380	) 	 	
Increases in tax positions for current year	  	 	1,000	  	 	 	1,894	  	 	 	838	  	 	
Settlements	  	 	(40	) 	 	 	(924	) 	 	 	(554	) 	 	
Lapse in statute of limitations	  	 	(185	) 	 	 	(1,779	) 	 	 	(224	) 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
Balance at the end of the period	  	$	7,758	  	 	$	7,532	  	 	$	7,509	  	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	
The total amount of net unrecognized tax benefits that, if recognized, would impact the Company’s effective tax rate were $6,677 and $6,039 at January 31, 2011 and 2010 respectively. The Company accrues interest and penalties related to unrecognized tax benefits in income tax expense in the Consolidated Statements of Income, which is consistent with the recognition of these items in prior reporting periods. During the years ended January 31, 2011, 2010 and 2009, the Company recognized a benefit of $437, $427 and $985 in interest and penalties. The Company had $3,620 and $3,182 for the payment of interest and penalties accrued at January 31, 2011 and 2010, respectively.
The Company files income tax returns in the U.S. federal jurisdiction and various state and foreign jurisdictions. In January 2010, the Company received an examination report from the IRS setting forth proposed adjustments to the Company’s U.S. income tax returns for the periods ended January 31, 2005 through 2008. The Company has submitted an appeal with respect to certain of the proposed adjustments. The timing for resolving such appeal to the IRS is uncertain. The Company is not subject to U.S. federal tax examinations for years before fiscal 2005. State and foreign jurisdictions that remain subject to examination range from fiscal 2002 to 2010 with few exceptions. It is possible that any state or foreign examination may be resolved within twelve months. Due to the potential for resolution of Federal appeals and state examinations, and the expiration of various statutes of limitation, it is possible that the Company’s gross unrecognized tax benefits balance may change within the next twelve months by a range of zero to $3,411.
 
F-22

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
9. Share-Based Compensation
The Company’s 2008 and 2004 Stock Incentive Plans each authorize up to 10,000,000 common shares, which can be granted as restricted shares, unrestricted shares, incentive stock options, nonqualified stock options, performance share units (“PSU’s”) or as stock appreciation rights (“SAR’s”). Awards under these plans generally expire seven or ten years from the date of grant or thirty days after termination of employment, six months after the date of death or termination due to disability of the grantee. As of January 31, 2011 there were 9,251,200 and 583,100 common shares available to grant under the 2008 and 2004 Stock Incentive Plans, respectively.
A Lattice Binomial pricing model (“Model”) was used to estimate the fair value of stock options and SAR’s. The Model allows for assumptions such as the risk-free rate of interest, volatility and exercise rate to vary over time reflecting a more realistic pattern of economic and behavioral occurrences. The Company uses historical data on exercise timing to determine the expected life assumption. The risk-free rate of interest for periods within the contractual life of the award is based on U.S. Government Securities Treasury Constant Maturities over the expected term of the equity instrument. The expected volatility is based on a weighted average of the implied volatility and the Company’s most recent historical volatility.
Based on the Company’s historical experience, it has assumed an annualized forfeiture rate of 5% for its non-vested stock options and SAR’s granted during the fiscal years ended January 31, 2011 and 2010. For stock options granted in previous years that remain non-vested, an annualized forfeiture rate of 2% has been assumed. The Company will record additional expense if the actual forfeiture rate is lower than it estimated, and will record a recovery of prior expense if the actual forfeiture is higher than estimated.
Stock based compensation expense, included in the Consolidated Statements of Income, for the fiscal years ended January 31, 2011, 2010 and 2009 was as follows:

 	  	Fiscal Year Ended January 31,	 	 	
 	  	2011	 	  	2010	 	  	2009	 	 	 	
 	  	(In thousands)	 	 	 	
Stock Options	  	$	4,331	  	  	$	2,975	  	  	$	2,481	  	 	 	
Stock Appreciation Rights	  	 	463	  	  	 	—  	  	  	 	—  	  	 	 	
Performance Share Units	  	 	5,929	  	  	 	1,349	  	  	 	—  	  	 	 	
Restricted Shares	  	 	2	  	  	 	442	  	  	 	1,156	  	 	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	 	
Total	  	$	10,725	  	  	$	4,766	  	  	$	3,637	  	 	 	

F-23

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
Stock Options
The Company grants stock options which generally vest over a period of three or five years. Stock options become exercisable over the vesting period in installments determined by the administrator, which can vary depending upon each individual grant. Stock options granted to non-employee directors generally vest over a period of one year. The following assumptions were used in the Model to estimate the fair value of stock options at the date of grant:

 	  	Fiscal
2011	 	 	Fiscal
2010	 	 	Fiscal
2009	 	
Expected life, in years	  	 	4.3	  	 	 	4.2	  	 	 	4.3	  	
Risk-free interest rate	  	 	1.8	% 	 	 	2.0	% 	 	 	2.5	% 	
Volatility	  	 	49.9	% 	 	 	51.4	% 	 	 	41.4	% 	
Dividend rate	  	 	—  	  	 	 	—  	  	 	 	—  	  	
The following table summarizes the Company’s stock option activity:

 	  	Fiscal Year Ended January 31, 2011	 	
 	  	Shares	 	 	Weighted
Average
Exercise
Price	 	  	Weighted
Average
Remaining
Contractual
Term
(years)	 	  	Aggregate
Intrinsic
Value	 	
Awards outstanding at beginning of year	  	 	10,642,767	  	 	$	21.01	  	  	 	 	 	  	 	 	 	
Granted	  	 	452,500	  	 	 	38.09	  	  	 	 	 	  	 	 	 	
Exercised	  	 	(2,209,834	) 	 	 	10.92	  	  	 	 	 	  	 	 	 	
Forfeited / Cancelled	  	 	(489,199	) 	 	 	23.60	  	  	 	 	 	  	 	 	 	
Expired	  	 	(65,551	) 	 	 	32.04	  	  	 	 	 	  	 	 	 	
 	  	 	 	 	 	 	 	 	  	 	 	 	  	 	 	 	
Awards outstanding at end of year	  	 	8,330,683	  	 	 	24.31	  	  	 	4.3	  	  	$	84,443	  	
Awards outstanding expected to vest	  	 	8,130,747	  	 	 	24.31	  	  	 	4.3	  	  	$	82,416	  	
 	  	 	 	 	 	 	 	 	  	 	 	 	  	 	 	 	
Awards exercisable at end of year	  	 	6,854,134	  	 	 	22.06	  	  	 	4.0	  	  	$	81,901	  	
 	  	 	 	 	 	 	 	 	  	 	 	 	  	 	 	 	
The following table summarizes other information related to stock options during the years ended January 31, 2011, 2010 and 2009:

 	  	Fiscal Year Ended January 31,	 	 	
 	  	    2011    	 	  	    2010    	 	  	    2009    	 	 	 	
 	  	(In thousands, except per share data)	 	 	 	
Weighted-average grant date fair value—per share	  	$	12.07	  	  	$	8.35	  	  	$	10.56	  	 	 	
Intrinsic value of awards exercised	  	$	55,100	  	  	$	16,613	  	  	$	41,622	  	 	 	
Net cash proceeds from the exercise of stock options	  	$	24,129	  	  	$	3,250	  	  	$	8,891	  	 	 	
Actual income tax benefit realized from stock option exercises	  	$	12,847	  	  	$	6,390	  	  	$	13,434	  	 	 	
The Company recognized tax benefits, related to stock options of $1,336, $1,034 and $851, in the accompanying Consolidated Statements of Income for the fiscal years ended January 31, 2011, 2010
 
F-24

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
and 2009, respectively. Total compensation cost of stock options granted but not yet vested, as of January 31, 2011, was $11,971, which is expected to be recognized over the weighted average period of 2.16 years.
The following table summarizes information concerning outstanding and exercisable stock options as of January 31, 2011:

 	  	Awards Outstanding	 	  	Awards Exercisable	 	
Range of Exercise Prices	  	Amount
Outstanding	 	  	Wtd. Avg.
Remaining
Contractual
Life	 	  	Wtd.
Avg.
Exercise
Price	 	  	Amount
Exercisable	 	  	Wtd.
Avg.
Exercise
Price	 	
$  0.00 - $  3.96	  	 	182,900	  	  	 	0.7	  	  	$	1.86	  	  	 	182,900	  	  	$	1.86	  	
$  3.97 - $  7.92	  	 	668,300	  	  	 	2.4	  	  	 	4.70	  	  	 	668,300	  	  	 	4.70	  	
$11.87 - $15.83	  	 	2,193,950	  	  	 	3.4	  	  	 	14.36	  	  	 	2,193,950	  	  	 	14.36	  	
$15.84 - $19.79	  	 	167,500	  	  	 	5.2	  	  	 	19.03	  	  	 	86,667	  	  	 	19.73	  	
$19.80 - $23.75	  	 	142,333	  	  	 	5.1	  	  	 	22.08	  	  	 	116,667	  	  	 	22.09	  	
$23.76 - $27.71	  	 	502,000	  	  	 	4.6	  	  	 	25.61	  	  	 	472,000	  	  	 	25.65	  	
$27.72 - $31.66	  	 	2,722,050	  	  	 	4.9	  	  	 	31.07	  	  	 	2,691,550	  	  	 	31.07	  	
$31.67 - $35.62	  	 	552,100	  	  	 	5.6	  	  	 	32.84	  	  	 	97,840	  	  	 	32.71	  	
$35.63 - $39.58	  	 	1,199,550	  	  	 	5.0	  	  	 	38.02	  	  	 	344,260	  	  	 	37.51	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
 	  	 	8,330,683	  	  	 	4.3	  	  	 	24.31	  	  	 	6,854,134	  	  	 	22.05	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Stock Appreciation Rights
The Company granted SAR’s during fiscal 2011. There were no SAR’s issued or outstanding during fiscal 2010 or 2009. These SAR’s generally vest over a five year period. Each vested SAR entitles the holder the right to the differential between the value of the Company’s common share price at the date of exercise and the value of the Company’s common share price at the date of grant. As of January 31, 2011, none of these SAR’s had vested. The following assumptions were used in the Model to estimate the fair value of stock options at the date of grant:

 	  	Fiscal
2011	 	
Expected life, in years	  	 	5.3	  	
Risk-free interest rate	  	 	1.6	% 	
Volatility	  	 	47.9	% 	
Dividend rate	  	 	—  	  	
 
F-25

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
The following table summarizes the Company’s SAR activity:

 	 	Fiscal Year Ended January 31, 2011	 	
 	 	Shares	 	 	Weighted
Average
Exercise
Price	 	 	Weighted
Average
Remaining
Contractual
Term
(years)	 	 	Aggregate
Intrinsic
Value	 	
Awards outstanding at beginning of year	 	 	—  	  	 	$	—  	  	 	 	 	 	 	 	 	 	
Granted	 	 	495,100	  	 	 	32.84	  	 	 	 	 	 	 	 	 	
Exercised	 	 	—  	  	 	 	—  	  	 	 	 	 	 	 	 	 	
Forfeited / Cancelled	 	 	(6,300	) 	 	 	32.80	  	 	 	 	 	 	 	 	 	
Expired	 	 	—  	  	 	 	—  	  	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Awards outstanding at end of year	 	 	488,800	  	 	 	32.84	  	 	 	7.6	  	 	$	491	  	
Awards outstanding expected to vest	 	 	464,360	  	 	 	32.84	  	 	 	7.6	  	 	$	466	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Awards exercisable at end of year	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	$	  —  	  	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Weighted average grant date fair value — per share	 	$	12.57	  	 	 	 	 	 	 	 	 	 	 	 	 	
Total compensation cost of SARs granted, but not yet vested as of January 31, 2011 was $5,374, which is expected to be recognized over the weighted average period of 4.6 years.
Performance Share Units
The Company grants PSU’s which vest based on the achievement of various company performance targets and external market conditions. The fair value of the PSU’s are determined using a Monte Carlo simulation. Once the Company determines that it is probable that the performance targets will be met, compensation expense is recorded for these awards. If any of these criteria are not met, the awards are forfeited. Each PSU is equal to one share of common stock with varying maximum award value limitations. PSU’s typically vest over a two to seven year period.
The following table summarizes the Company’s PSU activity for the fiscal year ended January 31, 2011:

 	  	Shares	 	 	Weighted
Average
Fair Value	 	
Non-vested awards outstanding at beginning of year	  	 	1,139,116	  	 	$	24.16	  	
Granted	  	 	400,300	  	 	 	24.03	  	
Vested	  	 	(46,439	) 	 	 	16.44	  	
Forfeited / Cancelled	  	 	(51,611	) 	 	 	20.99	  	
 	  	 	 	 	 	 	 	 	
Non-vested awards outstanding at end of year	  	 	1,441,366	  	 	 	24.57	  	
 	  	 	 	 	 	 	 	 	
The aggregate grant date fair value of PSU’s granted during fiscal 2011, 2010 and 2009 was $9,621, $26,932 and $1,238, respectively. The aggregate grant date fair value of PSU’s vested during fiscal 2011 was $1,060. No PSU’s vested during fiscal 2010 or 2009. Total unrecognized compensation cost related to non-vested PSU’s as of January 31, 2011 was $29,115 which is expected to be recognized over a weighted average period of 4.8 years.
 
F-26

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
Restricted Shares
For the fiscal year ended January 31, 2011, the Company granted 1,000 restricted shares which vest over a period of three years. There were no restricted shares issued during the fiscal years ended January 31, 2010 and 2009. The fair value of the restricted shares was $36.64 which was based on the closing price of the Company’s common shares at the date of grant. As of January 31, 2011, all grants of restricted shares remain unvested and total unrecognized compensation cost for non-vested restricted shares granted as of January 31, 2011 was $35, which is expected to be recognized over the weighted average period of 2.8 years.
10. Net Income Per Common Share
The following is a reconciliation of the weighted average shares outstanding used for the computation of basic and diluted net income per common share:

 	  	Fiscal Year Ended January 31,	 	 	
 	  	2011	 	  	2010	 	  	2009	 	 	
Basic weighted average shares outstanding	  	 	166,896,322	  	  	 	168,053,502	  	  	 	166,793,062	  	 	
Effect of dilutive options, non-vested shares and stock appreciation rights	  	 	3,437,228	  	  	 	3,176,743	  	  	 	4,067,543	  	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	
Diluted weighted average shares outstanding	  	 	170,333,550	  	  	 	171,230,245	  	  	 	170,860,605	  	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	
For the fiscal years ended January 31, 2011, 2010 and 2009, options to purchase 1,324,238 shares ranging in price from $32.89 to $39.58, options to purchase 4,331,650 shares ranging in price from $16.58 to $37.51 and options to purchase 3,351,338 shares ranging in price from $16.58 to $37.51, were excluded from the calculation of diluted net income per common share for the respective fiscal years because the effect was anti-dilutive.
11. Commitments and Contingencies
Leases
The Company leases its stores under non-cancelable operating leases. The following is a schedule by year of the future minimum lease payments for operating leases with original terms in excess of one year:

Fiscal Year	  	 	 	
2012	  	$	164,289	  	
2013	  	 	166,290	  	
2014	  	 	160,899	  	
2015	  	 	153,742	  	
2016	  	 	137,211	  	
Thereafter	  	 	498,524	  	
 	  	 	 	 	
Total minimum lease payments	  	$	1,280,955	  	

F-27

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
Amounts noted above include commitments for 20 executed leases for stores not opened as of January 31, 2011. The majority of our leases allow for renewal options between five and ten years upon expiration of the initial lease term. The store leases generally provide for payment of direct operating costs including real estate taxes. Certain store leases provide for contingent rentals when sales exceed specified levels. Additionally, the Company has entered into store leases that require a percentage of total sales to be paid to landlords in lieu of minimum rent.
Rent expense consisted of the following:

 	  	Fiscal Year Ended January 31,	 	 	
 	  	2011	 	  	2010	 	  	2009	 	 	
Minimum and percentage rentals	  	$	143,919	  	  	$	125,651	  	  	$	112,907	  	 	
Contingent rentals	  	 	5,836	  	  	 	3,327	  	  	 	1,993	  	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	
Total	  	$	149,755	  	  	$	128,978	  	  	$	114,900	  	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	 	
The Company also has commitments for un-fulfilled purchase orders for merchandise ordered from our vendors in the normal course of business, which are liquidated within 12 months, of $278,079. The majority of the Company’s merchandise commitments are cancellable with no or limited recourse available to the vendor until merchandise shipping date. The Company also has commitments related to contracts with construction contractors, fully liquidated upon the completion of construction, which is typically within 12 months, of $18,004.
Benefit Plan
Full and part-time U.S. based employees who are at least 18 years of age are eligible after six months of employment to participate in the Urban Outfitters 401(k) Savings Plan (the “Plan”). Under the Plan, employees can defer 1% to 25% of compensation as defined. The Company makes matching contributions in cash of $0.25 per employee contribution dollar on the first 6% of the employee contribution. The employees’ contribution is 100% vested while the Company’s matching contribution vests at 20% per year of employee service. The Company’s contributions were $1,308, $1,171 and $1,090 for fiscal years 2011, 2010 and 2009, respectively.
Contingencies
The Company is party to various legal proceedings arising from normal business activities. Management believes that the ultimate resolution of these matters will not have a material adverse effect on the Company’s financial position, results of operations or cash flows.
12. Related Party Transactions
Drinker Biddle & Reath LLP (“DBR”), a law firm, provided general legal services to the Company. Fees paid to DBR during fiscal 2011, 2010 and 2009 were $2,707, $1,732 and $2,670, respectively. Harry S. Cherken, Jr., a director of the Company, is a partner at DBR. Fees due to DBR for the fiscal years ended January 31, 2011, 2010 and 2009 were approximately $251, $251 and $442, respectively.
 
F-28

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
The McDevitt Company, a real estate company, acted as a broker in substantially all of the Company’s new real estate transactions during fiscal 2011, 2010 and 2009. The Company has not paid any compensation to The McDevitt Company, but the Company has been advised that The McDevitt Company has received commissions from other parties to such transactions. Wade L. McDevitt is the president and the sole shareholder of The McDevitt Company and brother-in-law of Scott Belair, one of the Company’s directors. There were no amounts due to The McDevitt Company as of January 31, 2011 and January 31, 2010. Mr. McDevitt’s wife, Wendy B. McDevitt, is an executive officer of the Company, serving as Global Co-President of the Anthropologie Brand.
The Addis Group (“Addis”), an insurance brokerage company, acted as the Company’s commercial insurance broker for the years ended January 31, 2011, 2010 and 2009. The Company has not paid any compensation to Addis for such services, but has been advised that Addis has received commissions from other parties to such transactions, to serve as risk manager under one line of coverage. Scott Addis is the President of The Addis Group and the brother-in-law of Richard A. Hayne, Chairman of the Board of Directors and President of the Company. There were no amounts due to or from Addis as of January 31, 2011 and January 31, 2010.
13. Segment Reporting
The Company is a global retailer of lifestyle-oriented general merchandise with two reporting segments—”Retail” and “Wholesale”. The Company’s Retail segment consists of the aggregation of its five brands operating through 372 stores under the retail names “Urban Outfitters,” “Anthropologie,” “Free People”, “Terrain” and “Leifsdottir” and includes their direct marketing campaigns which consist of five catalogs and nine web sites as of January 31, 2011. Our Retail stores and their direct marketing campaigns are considered an operating segment. Net sales from the Retail segment accounted for more than 94% of total consolidated net sales for the years ended January 31, 2011, 2010 and 2009. The remainder is derived from the Company’s Wholesale segment that manufactures and distributes apparel to the retail segment and to approximately 1,400 better department and specialty retailers worldwide.
The Company has aggregated its retail stores and associated direct marketing campaigns into a Retail segment based upon their shared management, customer base and economic characteristics. Reporting in this format provides management with the financial information necessary to evaluate the success of the segments and the overall business. The Company evaluates the performance of the segments based on the net sales and pre-tax income from operations (excluding inter-company charges) of the segment. Corporate expenses include expenses incurred and directed by the corporate office that are not allocated to segments. The principal identifiable assets for each operating segment are inventories and property and equipment. Other assets are comprised primarily of general corporate assets, which principally consist of cash and cash equivalents, marketable securities, and other assets, and which are typically not allocated to the Company’s segments. The Company accounts for inter-segment sales and transfers as if the sales and transfers were made to third parties making similar volume purchases.
 
F-29

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
The accounting policies of the operating segments are the same as the policies described in Note 2, “Summary of Significant Accounting Policies.” Both the retail and wholesale segments are highly diversified. No customer comprises more than 10% of sales. A summary of the information about the Company’s operations by segment is as follows:

 	  	Fiscal Year	 	
 	  	2011	 	 	2010	 	 	2009	 	
Net sales	  	 	 	 	 	 	 	 	 	 	 	 	
Retail operations	  	$	2,153,792	  	 	$	1,833,733	  	 	$	1,724,558	  	
Wholesale operations	  	 	124,768	  	 	 	109,269	  	 	 	120,364	  	
Intersegment elimination	  	 	(4,458	) 	 	 	(5,187	) 	 	 	(10,304	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total net sales	  	$	2,274,102	  	 	$	1,937,815	  	 	$	1,834,618	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Income from operations	  	 	 	 	 	 	 	 	 	 	 	 	
Retail operations	  	$	418,403	  	 	$	338,114	  	 	$	297,572	  	
Wholesale operations	  	 	23,372	  	 	 	22,164	  	 	 	28,170	  	
Intersegment elimination	  	 	(389	) 	 	 	(202	) 	 	 	(11,209	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total segment operating income	  	 	441,386	  	 	 	360,076	  	 	 	314,533	  	
General corporate expenses	  	 	(27,183	) 	 	 	(21,092	) 	 	 	(15,098	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total income from operations	  	$	414,203	  	 	$	338,984	  	 	$	299,435	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Depreciation expense for property and equipment	  	 	 	 	 	 	 	 	 	 	 	 	
Retail operations	  	$	91,267	  	 	$	85,077	  	 	$	78,892	  	
Wholesale operations	  	 	1,136	  	 	 	1,069	  	 	 	613	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total depreciation expense for property and equipment	  	$	92,403	  	 	$	86,146	  	 	$	79,505	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Inventories	  	 	 	 	 	 	 	 	 	 	 	 	
Retail operations	  	$	213,420	  	 	$	178,567	  	 	 	 	 	
Wholesale operations	  	 	16,141	  	 	 	7,563	  	 	 	 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total inventories	  	$	229,561	  	 	$	186,130	  	 	 	 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Property and equipment, net	  	 	 	 	 	 	 	 	 	 	 	 	
Retail operations	  	$	582,241	  	 	$	535,248	  	 	 	 	 	
Wholesale operations	  	 	4,105	  	 	 	4,713	  	 	 	 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total property and equipment, net	  	$	586,346	  	 	$	539,961	  	 	 	 	 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Cash paid for property and equipment	  	 	 	 	 	 	 	 	 	 	 	 	
Retail operations	  	$	142,791	  	 	$	107,941	  	 	$	111,658	  	
Wholesale operations	  	 	851	  	 	 	1,319	  	 	 	895	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total cash paid for property and equipment	  	$	143,642	  	 	$	109,260	  	 	$	112,553	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
The Company has foreign operations in Europe and Canada. Revenues and long-lived assets, based upon the Company’s domestic and foreign operations, are as follows:

 	  	Fiscal Year	 	
 	  	2011	 	  	2010	 	  	2009	 	
Net sales	  	 	 	 	  	 	 	 	  	 	 	 	
Domestic operations	  	$	2,027,074	  	  	$	1,752,787	  	  	$	1,663,616	  	
Foreign operations	  	 	247,028	  	  	 	185,028	  	  	 	171,002	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Total net sales	  	$	2,274,102	  	  	$	1,937,815	  	  	$	1,834,618	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Property and equipment, net	  	 	 	 	  	 	 	 	  	 	 	 	
Domestic operations	  	$	497,521	  	  	$	470,401	  	  	 	 	 	
Foreign operations	  	 	88,825	  	  	 	69,560	  	  	 	 	 	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Total property and equipment, net	  	$	586,346	  	  	$	539,961	  	  	 	 	 	

F-30

Table of Contents
URBAN OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share and per share data)
 
14. Subsequent Events
Subsequent to January 31, 2011 and through April 1, 2011, the Company has repurchased and retired 4,824,869 common shares for approximately $148,675, which includes commissions, at an average price of $30.81 per share. These repurchases complete the Company’s 2006 stock repurchase program and leaves 5,666,684 shares available for repurchase under the 2010 program which was approved on November 16, 2010.
 
F-31

Exhibit 10.7

 	  	 	 	Metro Phila & DE Commercial
Banking
MAC Y1379-171
123 South Broad Street
Philadelphia, PA 19109
215 670-6808 Fax
 
Wells Fargo Bank, N.A.	
March 9, 2011
Urban Outfitters, Inc.
5000 South Broad Street
Philadelphia, PA 19112-1495
Attention: Frank Conforti, Chief Accounting Officer

 	 	 	 	 	RE:	  	  	Extension of Amended and Restated Credit Agreement dated as of September 23, 2004, as
amended, by and among Urban Outfitters, Inc., its Subsidiaries Listed On Schedule 1 thereto, as
Borrowers, the Lenders (as defined in the Credit Agreement), and Wells Fargo Bank, N.A., for
itself and as Administrative Agent for the Lenders.	
Ladies and Gentlemen:
In response to your request for an extension of that certain Amended and Restated Credit Agreement, dated as of September 23, 2004 (as amended by (i) that certain Letter Agreement Concerning Amended and Restated Note, dated May 16, 2005, (ii) that certain First Amendment to Amended and Restated Credit Agreement, dated November 30, 2006, (iii) that certain Letter Agreement Concerning Amended and Restated Note, dated May 31, 2007, (iv) that certain Second Amendment to Amended and Restated Credit Agreement, dated December 10, 2007, (v) that certain Third Amendment, Consent and Waiver to Amended and Restated Credit Agreement, dated September 21, 2009, and (vi) that certain Letter Agreement Concerning Amended and Restated Note, dated May 27, 2010 the  “Credit Agreement” ) by and among Urban Outfitters, Inc., its Subsidiaries Listed On  Schedule 1 thereto, as Borrowers, the Lenders (as defined in the Credit Agreement), and Wells Fargo Bank, N.A. successor in interest by merger to Wachovia Bank, National Association (the “ Bank” ), for itself and as Administrative Agent for the Lenders (in such capacity, the  “Administrative Agent” ), the Bank hereby agrees as follows:
1. Amendment. Section 2.6(a) is hereby amended such that the date set forth therein of March 10, 2011 is replaced by April 25, 2011.
2. Effectiveness. This extension letter will be effective as of December 10, 2010.
3. Continuing Effect. Except as expressly amended hereby, all of the terms, covenants and conditions of the Credit Agreement and the other Credit Documents shall continue in full force and effect.
4. Definitions. Capitalized terms used and not defined herein have the meanings ascribed to such terms in the Credit Agreement.
5. Governing Law. This extension letter shall be governed by, and construed in accordance with, the laws of the Commonwealth of Pennsylvania, without giving effect to choice of law principles thereof.
Should you have any questions, please do not hesitate to call me at (302) 765-5525.

Very truly yours,	

WELLS FARGO BANK, N.A.	

By:	 	/s/ Stephen T. Dorosh	
 	 	Name:  Stephen T. Dorosh	
 	 	Title:    Vice President	

EXHIBIT 21.1
Subsidiaries of Urban Outfitters, Inc., a Pennsylvania corporation
(as of March 24, 2011)

Subsidiary	  	Jurisdiction of Organization	
Anthropologie, Inc.	  	Pennsylvania	
Urban Outfitters Wholesale, Inc.	  	Pennsylvania	
Urban Outfitters UK Limited	  	United Kingdom	
UO Merchandise, Inc.	  	Pennsylvania	
Urban Outfitters West LLC	  	California	
U.O.D. Secondary, Inc.	  	Delaware	
UO Fenwick, Inc.	  	Delaware	
Urban Outfitters Canada, Inc.	  	Canada	
Urban Outfitters Ireland Limited	  	Ireland	
Free People of PA LLC	  	Pennsylvania	
UOGC, Inc.	  	Florida	
Freepeople.com LLC	  	Delaware	
U.O. Real Estate LLC	  	Pennsylvania	
U.O. Real Estate Holding I LLC	  	Pennsylvania	
U.O. Real Estate Holding II LLC	  	Pennsylvania	
Leifsdottir.com LLC	  	Pennsylvania	
Leifsdottir LLC	  	Pennsylvania	
Urban Outfitters Denmark
(Branch of URBN UK Limited, UK)	  	Denmark	
Urban Outfitters i Sverige AB	  	Sweden	
UO Third, Inc.	  	Pennsylvania	
UO Netherlands BV	  	Netherlands	
UO Netherlands Holding BV	  	Netherlands	
Urban Outfitters Belgium BVBA	  	Belgium	
Urban Outfitters Germany GmbH	  	Germany	
HK Sourcing Limited	  	Hong Kong	
Terrain Merchandising LLC	  	Delaware	
Terrain LLC	  	Delaware	
Terrain Farm LLC	  	Delaware	
Terrain East LLC	  	Pennsylvania	
J. Franklin Styer Nurseries, Inc.	  	Pennsylvania	
URBN UK Limited	  	United Kingdom	
URBN NL Holding CV	  	Netherlands	
UO (Bermuda) Limited	  	Bermuda	
Anthropologie UK Limited	  	United Kingdom	
BHLDN LLC	  	Pennsylvania	
BHLDN.com LLC	  	Pennsylvania	
UO.com LLC	  	Pennsylvania	
Anthropologie.com LLC	  	Pennsylvania	

EXHIBIT 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in Registration Statement Nos. 333-33603, 333-38648, 333-84333, 333-119878 and 333-153149 on Form S-8 of our reports dated April 1, 2011, relating to the consolidated financial statements of Urban Outfitters, Inc. and subsidiaries, and the effectiveness of Urban Outfitters, Inc.’s internal control over financial reporting, appearing in this Annual Report on Form 10-K of Urban Outfitters, Inc. for the year ended January 31, 2011.
/s/    DELOITTE & TOUCHE LLP
Philadelphia, Pennsylvania
April 1, 2011

EXHIBIT 31.1
CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, Glen T. Senk, certify that:
 
 	1.	I have reviewed this annual report on Form 10-K of Urban Outfitters, Inc.;	
 
 	2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	
 
 	3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	
 
 	4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:	
 
 	a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	
 
 	b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	
 
 	c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and	
 
 	d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and	
 
 	5.	The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors:	
 
 	a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and	
 
 	b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.	

Date: April 1, 2011	 	By:	 	/s/    GLEN T. SENK        	
 	 	 	 	Glen T. Senk
(Principal Executive Officer)	

EXHIBIT 31.2
CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, Eric Artz, certify that:
 
 	1.	I have reviewed this annual report on Form 10-K of Urban Outfitters, Inc.;	
 
 	2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	
 
 	3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	
 
 	4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:	
 
 	a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	
 
 	b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	
 
 	c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and	
 
 	d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and	
 
 	5.	The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors:	
 
 	a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and	
 
 	b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.	

Date: April 1, 2011	 	By:	 	/s/    ERIC ARTZ        	
 	 	 	 	Eric Artz
(Chief Financial Officer)	

EXHIBIT 32.1
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
I, Glen T. Senk, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that (1) the Form 10-K of Urban Outfitters, Inc. (the “Company”) for the year ended January 31, 2011 (the “Form 10-K”), fully complies with requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. 78m or 78o(d)); and (2) the information contained in the Form 10-K fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: April 1, 2011	 	By:	 	/s/    GLEN T. SENK        	
 	 	 	 	Glen T. Senk
(Principal Executive Officer)	

EXHIBIT 32.2
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
I, Eric Artz, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that (1) the Form 10-K of Urban Outfitters, Inc. (the “Company”) for the year ended January 31, 2011 (the “Form 10-K”), fully complies with requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. 78m or 78o(d)); and (2) the information contained in the Form 10-K fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: April 1, 2011	 	By:	 	/s/    ERIC ARTZ        	
 	 	 	 	Eric Artz
(Chief Financial Officer)