SECURITIES AND EXCHANGE COMMISSION

                      Washington, D.C. 20549

                           Schedule 13G


            Under the Securities Exchange Act of 1934
                        (Amendment No. 2)*


                       URBAN OUTFITTERS INC.
             _______________________________________
                         (Name of Issuer)


                           Common Stock
             _______________________________________
                  (Title of Class of Securities)


                            917047102
             _______________________________________
                          (CUSIP Number)


Check the following box if a fee is being paid with this statement.  
(A fee is not required only if the filing person: (1) has a previous
statement on file reporting beneficial ownership of more than five
percent of the class of securities described in Item 1; and (2) has
filed no amendment subsequent thereto reporting beneficial ownership
of five percent or less of such class.)  (See Rule 13d-7.)

*The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class
of securities, and for any subsequent amendment containing information
which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the
Securities Exchange Act of 1934 ("Act") or otherwise subject to the
liabilities of that section of the Act but shall be subject to all
other provisions of the Act (however, see the Notes).

                 (Continued on following page(s))

                        Page 1 of 6 Pages

<PAGE>
CUSIP NO. 917047102            13G       Page 2 of 6 Pages

1   Name of Reporting Person
    S.S. or I.R.S. Identification No. of Above Person

    T. ROWE PRICE ASSOCIATES, INC.
    52-0556948

2   Check the Appropriate Box if a Member of a Group*

                                                      (a) ____
    NOT APPLICABLE                                    (b) ____

3   SEC Use Only

    ______________________________

4   Citizenship or Place of Organization

    MARYLAND

Number of     5  Sole Voting Power
    **
Shares           442,100

Beneficially  6  Shared Voting Power
    **
Owned By Each    -0-

Reporting     7  Sole Dispositive Power
    **
Person           1,729,600

With          8  Shared Dispositive Power

                 -0-

9   Aggregate Amount Beneficially Owned by Each Reporting Person

    1,729,600

10  Check Box if the Aggregate Amount in Row (9) Excludes Certain
    Shares*

    NOT APPLICABLE

11  Percent of Class Represented by Amount in Row 9

    9.7%

12  Type of Reporting Person*

    IA
               *SEE INSTRUCTION BEFORE FILLING OUT!
         **Any shares reported in Items 5 and 6 are also
                       reported in Item 7.

<PAGE>
CUSIP NO. 917047102            13G       Page 3 of 6 Pages

1   Name of Reporting Person
    S.S. or I.R.S. Identification No. of Above Person

    T. ROWE PRICE NEW HORIZONS FUND, INC.
    52-0791372

2   Check the Appropriate Box if a Member of a Group*

                                                      (a) ____
    NOT APPLICABLE                                    (b) ____

3   SEC Use Only

    ______________________________

4   Citizenship or Place of Organization

    Maryland

Number of     5  Sole Voting Power
    **
Shares           1,087,100

Beneficially  6  Shared Voting Power
    **
Owned By Each    NONE

Reporting     7  Sole Dispositive Power
    **
Person           NONE

With          8  Shared Dispositive Power

                 NONE

9   Aggregate Amount Beneficially Owned by Each Reporting Person

    1,087,100

10  Check Box if the Aggregate Amount in Row (9) Excludes Certain
    Shares*

    NOT APPLICABLE

11  Percent of Class Represented by Amount in Row 9

    6.1%

12  Type of Reporting Person*

    IV
               *SEE INSTRUCTION BEFORE FILLING OUT!
**The aggregate amount reported on this page is also included in the
aggregate amount reported by T. Rowe Price Associates, Inc. on page 2
of this Schedule 13G.


<PAGE>
SCHEDULE 13G
PAGE 4 OF 6

Item 1(a)     Name of Issuer:

    Reference is made to page 1 of this Schedule 13G

Item 1(b)     Address of Issuer's Principal Executive Offices:

    1809 Walnut Street, Philadelphia, Pennsylvania 19103 

Item 2(a)     Name of Person(s) Filing:

    (1)  T. Rowe Price Associates, Inc. ("Price Associates")

    (2)  T. Rowe Price New Horizons Fund, Inc.

  X Attached as Exhibit A is a copy of an agreement between the
    Persons Filing (as specified hereinabove) that this Schedule
    13G is being filed on behalf of each of them.

Item 2(b)     Address of Principal Business Office:

    100 E. Pratt Street, Baltimore, Maryland 21202

Item 2(c)     Citizenship or Place of Organization:

    (1)  Maryland

    (2)  Maryland

Item 2(d)     Title of Class of Securities:

    Reference is made to page 1 of this Schedule 13G

Item 2(e)     CUSIP Number: 917047102

Item 3   The person filing this Schedule 13G is an:

  X Investment Adviser registered under Section 203 of the
    Investment Advisers Act of 1940

  X Investment Company registered under Section 8 of the
    Investment Company Act of 1940

Item 4   Reference is made to Items 5-11 on page 2 of this Schedule
         13G.

<PAGE>
SCHEDULE 13G
PAGE 5 OF 6

Item 5    Ownership of Five Percent or Less of a Class.

  X   Not Applicable.

_____ This statement is being filed to report the fact that, as of
      the date of this report, the reporting person(s) has (have)
      ceased to be the beneficial owner of more than five percent of
      the class of securities.

Item 6    Ownership of More than Five Percent on Behalf of Another Person

    (1)   Price Associates does not serve as custodian of the assets
          of any of its clients; accordingly, in each instance only
          the client or the client's custodian or trustee bank has
          the right to receive dividends paid with respect to, and
          proceeds from the sale of, such securities.

          The ultimate power to direct the receipt of dividends paid
          with respect to, and the proceeds from the sale of, such
          securities, is vested in the individual and institutional
          clients which Price Associates serves as investment
          adviser.  Any and all discretionary authority which has
          been delegated to Price Associates may be revoked in whole
          or in part at any time.

          Except as may be indicated if this is a joint filing with
          one of the registered investment companies sponsored by
          Price Associates which it also serves as investment
          adviser ("T. Rowe Price Funds"), not more than 5% of the
          class of such securities is owned by any one client
          subject to the investment advice of Price Associates.

    (2)   With respect to securities owned by any one of the T. Rowe
          Price Funds, only State Street Bank and Trust Company, as
          custodian for each of such Funds, has the right to receive
          dividends paid with respect to, and proceeds from the sale
          of, such securities.  No other person is known to have
          such right, except that the shareholders of each such Fund
          participate proportionately in any dividends and
          distributions so paid.

Item 7    Identification and Classification of the Subsidiary Which
          Acquired the Security Being Reported on By the Parent Holding
          Company.

          Not Applicable.

Item 8    Identification and Classification of Members of the Group.

          Not Applicable.
          

<PAGE>
SCHEDULE 13G
PAGE 6 OF 6

Item 9  Notice of Dissolution of Group.

          Not Applicable.

Item 10 Certification.

    By signing below I (we) certify that, to the best of my (our)
    knowledge and belief, the securities referred to above were
    acquired in the ordinary course of business and were not
    acquired for the purpose of and do not have the effect of
    changing or influencing the control of the issuer of such
    securities and were not acquired in connection with or as a
    participant in any transaction having such purpose or effect. 
    T. Rowe Price Associates, Inc. hereby declares and affirms
    that the filing of Schedule 13G shall not be construed as an
    admission that Price Associates is the beneficial owner of
    the securities referred to, which beneficial ownership is
    expressly denied.

                            Signature.

    After reasonable inquiry and to the best of my (our)
    knowledge and belief, I (we) certify that the information set
    forth in this statement is true, complete and correct.


Dated:  February 12, 1999         Dated:    February 12, 1999


T. ROWE PRICE NEW HORIZONS        T. ROWE PRICE ASSOCIATES, INC.
     FUND, INC.             



By: /s/ Carmen F. Deyesu          By: /s/ Henry H. Hopkins
    Carmen F. Deyesu,                 Henry H. Hopkins,
    Treasurer                         Managing Director


Note:   This Schedule 13G, including all exhibits, must be filed with
        the Securities and Exchange Commission, and a copy hereof
        must be sent to the issuer by registered or certified mail
        not later than February 14th following the calendar year
        covered by the statement or within the time specified in Rule
        13d-1(b)(2), if applicable.

12/31/1998


<PAGE>
                                                 EXHIBIT A


                            AGREEMENT

                   JOINT FILING OF SCHEDULE 13G


    T. Rowe Price Associates, Inc. (an investment adviser registered
under the Investment Advisers Act of 1940) and T. Rowe Price New
Horizons Fund, Inc., a Maryland corporation, hereby agree to file
jointly the statement on Schedule 13G to which this Agreement is
attached, and any amendments thereto which may be deemed necessary,
pursuant to Regulation 13D-G under the Securities Exchange Act of
1934.

    It is understood and agreed that each of the parties hereto is
responsible for the timely filing of such statement and any amendments
thereto, and for the completeness and accuracy of the information
concerning such party contained therein, but such party is not
responsible for the completeness or accuracy of information concerning
the other party unless such party knows or has reason to believe that
such information is inaccurate.

    It is understood and agreed that a copy of this Agreement shall
be attached as an exhibit to the statement on Schedule 13G, and any
amendments hereto, filed on behalf of each of the parties hereto.


Dated:  February 12, 1999         Dated:    February 12, 1999


T. ROWE PRICE NEW HORIZONS        T. ROWE PRICE ASSOCIATES, INC.
     FUND, INC.



By: /s/ Carmen F. Deyesu          By: /s/ Henry H. Hopkins
    Carmen F. Deyesu,                 Henry H. Hopkins,
    Treasurer                         Managing Director