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Important Notice Regarding the Availability of Proxy Materials for the Shareholder Meeting of    URBAN OUTFITTERS, INC.    To Be Held On: June 2, 2020, at 10:30 a.m. Eastern Daylight Time    COMPANY NUMBER ACCOUNT NUMBER CONTROL NUMBER    This communication is not a form for voting and presents only an overview of the more complete proxy materials that are available to you on the Internet. We encourage you to access and review all of the important information contained in the proxy materials before voting.    If you want to receive a paper or e-mail copy of the proxy materials you must request one. There is no charge to you for requesting a copy. Please make your request for a copy as instructed below on or before May 20, 2020 to facilitate timely delivery, otherwise you will not receive a paper or e-mail copy.    Please visit http://proxy.urbn.com, where the following materials are available for view:    • Notice of Annual Meeting of Shareholders • Proxy Statement • Form of Electronic Proxy Card • Annual Report on Form 10-K TO REQUEST MATERIAL: TELEPHONE: (800) 220-9700 E-MAIL: proxymaterial@urbanout.com WEBSITE: http://proxy.urbn.com    TO VOTE:     ONLINE: To access your online proxy card, please visit www.voteproxy.com and follow the on-screen instructions or scan the QR code with your smartphone.    TELEPHONE: To vote by telephone, please visit www.voteproxy.com to view the materials and to obtain the toll-free number to call.    MAIL: You may request a card by following the instructions above.    Proxies submitted by mail, telephone, Internet or other electronic means must be received by 11:59 P.M. EDT, Monday, June 1, 2020.    VIRTUALLY AT THE MEETING: The Company will conduct our Annual Meeting in a virtual format, via a live audio webcast. To attend the Annual Meeting visit https://web.lumiagm.com/270154195 (password: urban2020) and be sure to have available the control number.    THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR"    THE BOARD OFDIRECTORS UNANIMOUSLYRECOMMENDSAVOTE “FOR” PROPOSALS EACH OF THE NOMINEES FOR DIRECTOR.    2 AND 3.    1. Election of Directors: 2. To ratify the appointment of Deloitte & Touche LLP as the Company's independent registered public accounting firm for Fiscal Year 2021. NOMINEES:    3. Advisory vote to approve executive compensation. Edward N. Antoian    Sukhinder Singh Cassidy    Harry S. Cherken, Jr. Scott Galloway Margaret A. Hayne    Richard A. Hayne Elizabeth Ann Lambert    Conference Dial-In Numbers    Wesley S. McDonald    Use the numbers listed below to dial into the virtual meeting    Todd R. Morgenfeld    US/CANADA Participant Toll-Free Dial-In Number: (877) 470-1860 US/CANADA Participant International Dial-In Number: (918) 559-6037 Conference ID: 9615608    Please note that you cannot use this notice to vote by mail.   


ANNUAL  MEETING  OF  SHAREHOLDERS  OF    URBAN  OUTFITTERS,  INC.    June2,2020PROXYVOTINGINSTRUCTIONS INTERNET  -Access  “www.voteproxy.com”  and  follow  the  on-screen  instructions  or  scan  the  QR  code  with  your  smartphone.  Have  your  proxy  card  available  when  you  access  the  web  page.    TELEPHONE  -Call  toll-free  1-800-PROXIES  (1-800-776-9437)  in  theUnitedStatesor  1-718-921-8500  fromforeigncountriesfromanytouch-tone  telephone  and  follow  the  instructions.  Have  your  proxy card  available  when  you  call.    MAIL  -Sign,  date  and  mail  your  proxy  card  in  the  envelope  provided  as  soon  as  possible.  Proxies  submitted  by  mail,  telephone,  Internet  or  other  electronic means  must  be  received  by  11:59  P.M.  EDT,  Monday,  June  1,  2020.    VIRTUALLYATTHE  MEETING  -TheCompany  willconductourAnnualMeeting  in  a  virtual  format,  via  a  live  audio  webcast.  To  attend  theAnnual  Meeting  visit  https://web.lumiagm.com/270154195(password:  urban2020)  and  be  sure  to  have  available  the  control  number.    GO  GREEN  -e-Consent  makes  it  easy  to  go  paperless.  With  e- Consent,  you  can  quickly  access  your  proxy  material,  statementsand  other  eligible  documents  online,  while  reducing  costs,  clutterand  paper  waste.  Enroll  today  via  www.astfinancial.com  to  enjoyonline  access.     COMPANY  NUMBER  ACCOUNT  NUMBER    NOTICE  REGARDING  THE  INTERNET  AVAILABILITY  OF  PROXY  MATERIAL:  The  Notice  of  Meeting,  proxy  statement,  proxy  card  and  Annual  Report  on  Form  10-K  are  available  at  http://proxy.urbn.com     Please  detach  along  perforated  line  and  mail  in  the  envelope  provided  IF  you  are  not  voting  via  the  Internet  or  telephone.    00033333333333000000  9  060220     PLEASE  SIGN,  DATE  AND  RETURN  PROMPTLY  IN  THE  ENCLOSED  ENVELOPE.  PLEASE  MARK  YOUR  VOTE  IN  BLUE  OR  BLACK  INK  AS  SHOWN  HERE    x THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A  VOTE  “FOR”  EACH  OF  THE  NOMINEES  FOR  DIRECTOR  AND  “FOR”  PROPOSALS  2  AND  3.    THIS  PROXY,  WHEN  PROPERLY  EXECUTED,  WILL  BE  VOTED  IN  THE  MANNER  DIRECTED  HEREIN  BYTHE  UNDERSIGNED  SHAREHOLDER.  IF  NO  DIRECTION  IS  MADE,  THIS  PROXY  WILL  BE  VOTED  “FOR”  EACH  OF  THE  NOMINEES  LISTED  IN  PROPOSAL  1  AND  “FOR”  PROPOSALS  2  AND  3.    FOR  AGAINST  ABSTAIN    1.  Election  of  Directors:  Edward  N.  Antoian  Sukhinder  Singh  Cassidy    Harry  S.  Cherken,  Jr.  Scott  Galloway  MargaretA.  Hayne    Richard  A.  Hayne  Elizabeth  Ann  Lambert  Wesley  S.  McDonald    Todd  R.  Morgenfeld    2.  To  ratify  the  appointment  of  Deloitte  &  Touche  LLP  as  the  Company's  independent  registered  public  accounting  firm  for  Fiscal  Year  2021.  3.  Advisory  vote  to  approve  executive  compensation.  You  are  urged  to  sign  and  return  this  proxy  so  that  you  may  be  sure  that  your  shares  willbe  voted.    To  change  the  address  on  your  account,  please  check  the  box  at right  andindicate  your  new  address  in  the  address  space  above.  Please  note  that  changestotheregisteredname(s)ontheaccountmaynotbesubmittedviathis  method.     Signature  of  Shareholder    Date:    SignatureofShareholderDate: Note:  Please  sign  exactly  as  your  name  or  names  appear  on  this  Proxy.  When  shares  are  held  jointly,  each  holder  should  sign.  When  signing  as  executor,  administrator,  attorney,  trustee  or  guardian,  please  give  fulltitle  as  such.  If  the signer  is  a  corporation,  please  sign  full  corporate  name  by  duly  authorized  officer,  giving  full  title  as  such.  If  signer  is  a  partnership,  please  sign  in  partnership  name  by  authorized  person.